May 29, 2017

Apples to Apples: Just an Illusion

University on Wheels with Professor Don Katz for March 31 in New York City

New York-area Brandeis National Committee members and friends are invited to attend a seminar on Friday, March 31st with Professor Don Katz, who will discuss our sensory brain in his lecture, “Apples to Apples: Just an Illusion.”
People are comfortable in the belief that their sensory systems tell them what is out there in the world. An apple looks like an apple and tastes like an apple, and so we know it’s an apple. In reality, however, this belief  while comforting) is misguided: The information we get from our eyes and tongue is, in fact, highly ambiguous. Far from reporting “what’s out there,” the job of our sensory brain is to guess what’s out there, a job that it performs by putting together as many different sources of ambiguous information as it can.
Professor Katz will show the sensory process in action, demonstrating how easy it is to change what something tastes like and even looks like. These demonstrations are not merely parlor tricks – what they reveal is that illusions, which we like to think represent our sensory systems malfunctioning, are in fact the very basis of perception.
The event, will be held at 10:30 AM at the Barbizon Condominiums, 3rd Fl. 140 E.63 Street.
Admission is $15 per person, payable to BNC, to Shelley Greene, 165 E. 72 St. #2K, NY, NY 10021.

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