It is our pleasure to share the news that Professor Benjamin Gomes-Casseres‘ book, Remix Strategy, is being released today.   Professor Gomes-Casseres is an IBS Professor, a Brandeis alumni, and a good friend of the Economics Department.

Officially, Remix Strategy helps managers “remix” internal and external resources to create new value.  Professor Gomes argues that from the IBM-Apple alliance to big pharma mergers and IoT ecosystems, a successful remix always follows three laws – the book explains these laws and provides twenty tools for strategic decision making. Cases from a wide range of companies illustrate the principles and practices.

Unofficially, we like to think that this book takes Ronald Coase‘s The Nature of the Firm and makes it operational.

You can learn more about REMIX STRATEGY here:



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