The Brandeis GPS blog

Insights on online learning, tips for finding balance, and news and updates from Brandeis GPS

Writing Content That Makes Readers Click

From your phone to your laptop, to your newsfeed, you are constantly receiving hundreds of thousands of pieces of web content. These messages come in various shapes and sizes and provide all types of information. But, only some of these articles, blogs, and posts inspire action. Only a select few cause you to stop, think, or even click.

With the constant influx of content, it can be really hard to stand out.

The internet is chockfull of content. Some of the content is meaningful and thought-provoking and provides real value to readers. While others are written only as a way to improve Search Engine Optimization (SEO).

Worthwhile content should both improve Search Engine Optimization AND inspire engagement. In order to create impactful and engagement-worthy messaging, several elements need to be taken into account:

  • Who is the intended audience of your message?
  • Are you an authority on the subject you’re writing about?
  • Is your message providing value? Or is it just fluff?
  • Has this been written about before?

Learning how to properly write for your targeted digital environment is a critical element of any marketing strategy.  This spring, Brandeis GPS is offering a course in Writing for Digital Environments.  This part-time, fully online course in the MS in Digital Marketing and Design program provides detailed information about how to write copy and messaging for various digital formats.

The course pays special attention to the differences in form factor, audience targeting, and SEO (search engine optimization) implications of various types of content. Content marketing tactics are also explored in detail.

Those interested in the course who do not yet wish to pursue a full master’s degree can still participate. At Brandeis GPS, you can take up to two online courses without officially enrolling in a program. This is a great opportunity to get to know our programs and approach to online learning. View our full course catalog here, and preview our spring 2018 courses here.

Questions? Contact our enrollment team at or 781-736-8787.

Brandeis University’s Graduate Professional Studies division (GPS) is dedicated to developing innovative programs for working professionals. GPS offers 11 fully online, part-time master’s degrees and one online graduate certificate. With three 10-week terms each year, Brandeis GPS provides exceptional programs with a convenient and flexible online approach. Courses are small by design and led by industry experts who deliver individualized support and professional insights. For more information on our programs visit the Brandeis GPS website.


  1. This is a workable step in creating more engagement and exposure.

  2. I got this website from my friend who told me about this website and at the moment this time I am browsing this site and
    reading very informative articles at this place.

  3. Absolutely loved this post! Content Marketing significance in marketing these days can not be overlooked- clearly. Every brand or business should try to Content Marketing as a marketing medium to get sales and multiply their revenue via it.
    An added advantage is that its an uncomplicated platform to market on!
    Thanks for sharing.

  4. I love this post, I am totally agreed with you, Content is always king and content make you different, Thanks for this useful article.

  5. Very informative post, this has given me some insights and I’m in agreement that content is one of the most important aspects. I also think you need authority, without that your content isn’t as powerful.

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