Brandeis GPS was a proud sponsor of the 2018 UXPA Boston annual conference. This week, we’re featuring a two-part series on how the conference was experienced through the eyes of two students in the MS in User-Centered Design. Read Part 2 here.

By Roslyn Jones, as told in her own words:

I had a great experience at the UXPA Boston conference. There were so many great professionals and organizations to network with. My most important takeaways derived from the organization networking space, Making Websites Readable discussion and the Mentoring forum.

Within the organization networking space, I was able to connect with multiple companies that were either offering User Experience (UX) job positions or showcasing tools valuable to the UX industry. The pictured MPACT game-like persona builder, which is picture below, is a creatively innovative tool that aids teams in creating persona profiles. The representatives at each table were so pleasant and were eager to speak to each attendee about the services that their businesses provide. Also, it was a pleasure meeting student advisor Daniel Mongeon at the Brandeis GPS table. As I continued to explore the different tables, I stumbled upon the National Society of Black Engineers (NSBE), an academic, professional, service based engineering organization. It was great connecting with them and speaking with other conference attendees about its purpose.

The Making Websites Readable session provided methods to enhance the readability of a website in a fun and engaging way. They incorporated storytelling, comic strips, and a web-redesign exercise to deliver their 7 Tips for Web Style. The session started off with an animated reading of a Pearls Before Swine comic strip, which was nothing short of entertaining. This led us into analyzing a poorly designed website created specifically for this demonstration. I like how Jen Kramer and Martha Nichols continuously engaged the audience, maintained high energy throughout the presentation and presented takeaways that were short, simple, and useful. Their 7 Tips for Web Style are:

  1. Keep it short
  2. Add snappy headings
  3. Find your focus
  4. Make a list
  5. Get specific
  6. Adjust visuals
  7. Use your words wisely

During the Mentoring Session, I obtained perspectives from two professionals who have years of UX experience. Our mentee group consisted of seven individuals who are new to UX.  Throughout this session we received great tips on how to position ourselves to impress a manager or other UX hiring executive. My key takeaways from this session involved tips for figuring out how to make yourself more marketable in the field. This includes, being able to communicate with industry professionals, understanding and portraying knowledge of the process, showcasing your relative skills, and participating in events that strengthen and highlight these relative skills.