The Enterpriser’s Project defines digital transformation as the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers.
In a world where technology is advancing at a rapid pace, digital transformation should be a required strategy for any organization. To be successful, workplaces must build a digital culture where employees embrace new technologies.
4 Steps for Building a Digital Culture
1. Be upfront about the digital transformation your workplace is undertaking
Be sure to provide a clear message to employees about what is coming down the pike. Address the key components of what digital transformation is and keep employees informed on what changes they’ll see, what the impact will be, and the likely timeline.
2. Engage employees in forums for discussing new technologies
Employees should be included in the digital transformation process by having an opportunity to discuss/debate advantages and possible disadvantages of new technologies. They should have a forum to ask questions about new tools and platforms and the most recent technologies such as AI and machine learning, and also feel empowered to share concerns and discuss ways to mitigate risks related to any upcoming transitions.
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3. Make expectations for digital transformation clear
Once there is a timeline in place for your company’s digital transformation, management should be clear with employees about what that is and make sure they are adjusting as necessary. Provide structured goals for employees and monitor individuals’ progress.
4. Promote digital readiness by pursuing professional development in tech-rich fields
After explaining the digital transformation occurring in your workplace, employees will need to keep up-to-date with their technical knowledge. It may be beneficial to employees to take courses or undergo trainings for professional development.
Brandeis GPS provides online Master’s degrees in tech-rich fields including Strategic Analytics, Digital Marketing and Design, Digital Innovation for FinTech, Robotic Software Engineering, Instructional Design and Technology, and more. At GPS, you can take up to two courses for professional development before enrolling in one of our 12 online Master’s programs.
Brandeis GPS also works with employers through corporate partnerships, providing tuition scholarships and/or training and continual conversation around educational support for companies.
For more information about our 12 online Master’s degree programs or to learn more about taking courses for professional development, contact gps@brandeis.edu, call 781-736-8787 or visit www.brandeis.edu/gps.
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