Faculty: Garrett Gillin, MBA

Program: Digital Marketing and Design MS

Course: RDMD 135 Conversion Rate Optimization

Education: Drexel University, MBA

Bio: Garrett Gillin, MBA, is a Co-founder and Principal at 215 Marketing, a 2020 INC 5000 company and Google Premier Partner agency, located in Philadelphia, PA, where he oversees the development and execution of integrated digital marketing initiatives with a concentration on programmatic advertising, marketing automation, and advanced analytics.

Why is this course important or valuable to a Digital Marketing and Design student?

Oftentimes in marketing and design we are so focused on the tactics, that we lose focus of the bigger picture. The CRO course helps students take a step back and look at the full customer journey and identify ways to grow a business through small, incremental improvements at various touch points.

Why do you enjoy teaching this course? 

When I developed this course in collaboration with the department chair, Steve Dupree, we wanted to create something that was relevant and actionable to all businesses regardless of type and size. My favorite part of teaching this course is that students often can use what they learn immediately in their day-to-day jobs and develop a more holistic view of marketing and design that they can apply throughout their careers.

Anything else you would like to share with a student interested in enrolling in the course? 

This course may be a bit different from other courses you have taken. We use your current place-of-work (or a business you are looking to start) as the basis of each week’s assignment, so you can directly apply the learning to the company and industry you work in. Students have found this approach to feel more organic and actionable, while making the content more relatable.

 

For more information on the Digital Marketing and Design MS or other online master’s degrees available at GPS, please visit brandeis.edu/gps.