Brandeis GPS Blog

Insights on online learning, tips for finding balance, and news and updates from Brandeis GPS

Month: July 2022

Faces of GPS: Meet Meredith Faxon – Assistant Director of Admissions

In the past few months, we have been lucky enough to welcome several new members to the GPS team. To introduce these outstanding individuals to the rest of the community, we’re bringing back Faces of GPS!

The first person we’d like to introduce is Meredith Faxon, our new Assistant Director of Admissions.

Get to know Meredith!

Q: What are some fun facts about you?

In my free time you can find me walking my dog, reading, watching new and old films, hiking, skiing, or trying new restaurants with my partner. We bought our first home in July 2022 and I expect most of my free time will be spent on house projects! 

Q: Could you tell us a bit about your background?

I am a New Hampshire native and can honestly say I love living there. I grew up in Bedford, NH and spent a lot of time playing soccer, spending time with my brother and sister outside, and hiking, skiing, and camping. I started my undergraduate degree in Virginia, and ultimately decided to come back to the University of New Hampshire to finish my degree in Marketing and Economics. I met lifelong best friends at UNH, and was fortunate enough to spend a semester in London, where my world truly opened up. I traveled Europe nearly every weekend, and discovered my passion for exploration and global learning. 

After graduation I spent two years working at the University of New Hampshire as an international student recruiter, where I frequented East and Southeast Asia. Some of the best times of my  life were discovering these new countries that I never dreamed I would visit. This experience also opened my eyes to the field of higher education, admissions, program management, and recruitment, and I have not looked back since! 

I spent three years working at Phillips Exeter Academy as the Assistant Director of Global Initiatives, where I was able to learn more about a niche internal admissions process. I worked on sending high school students abroad for cultural exchange, language learning, and DEI initiatives, and even got to visit Peru before the pandemic. It was during this time I also decided to pursue my graduate degree, a Master of Science in Higher Education, from Purdue University. This program was very similar to Brandeis GPS programs in that it was fully online, part-time, and asynchronous. My graduate experience at Purdue prepared me for a position working in a higher education online learning setting. Now here I am at Brandeis GPS! I feel well prepared for this role as I reflect back on my experiences in recruitment, admissions, sales, and my own online learning experience. 

Q: What inspired you to work at GPS?

I feel that I am able to offer multiple perspectives to my new role as Assistant Director of Admissions at Brandeis GPS. My experience working higher education sales and recruitment opened my eyes to admissions, and I knew I wanted to learn more. I also have been an online graduate student, so I can relate to both the prospective and current students at Brandeis GPS. Brandeis University is well known for its research activity and academic contributions to multiple fields, and I wanted to be a part of that as well.

Q: What excites you the most about your new position at GPS? What are you most looking forward to?

I’m excited to help students begin a journey that will change the course of their careers and set them on a path they are passionate about. I remember making the decision to pursue an online graduate degree and it was a really exciting time for me. I’m happy to be a part of that alongside Brandeis GPS students, in addition to working with the great team here and learning more about higher education recruitment, Slate, and admissions/sales.

To connect with Meredith or any other member of the GPS admissions team, please visit our Admissions Advisors page.

Faces of GPS is an occasional series that profiles Brandeis University Graduate Professional Studies students, faculty and staff. Read more Faces of GPS stories.

An Introduction to Data

This is Not a Pipe

All data is semiotic. That is, it is representative and lacks meaning without context. A basic example of a datum is a count. This can be expected to be a positive integer, but in any case, it stands in for something else (e.g., my cat weighs 10 pounds).

Choosing to count something is an act that introduces bias, as is choosing not to count something. Creating data without some form of bias is impossible. An example of this problem can be seen in crime forecasting. We can use the number of arrests as a metric on a map to predict where more arrests will happen in the future, but we would not be seeing crime, but rather where arrests tend to happen. In this case, the number of arrests is a poor representation for crime.

Magritte’s The Treachery of Images has the label “this is not a pipe,” and he was correct, it is a painting of a pipe. (Magritte, 1929)

All Models Are Wrong

Due to the semiotic nature, it can be dangerous to deploy systems that make decisions based on data. In the above example, allocating resources based the on number of arrests will only reinforce existing structures. You may see more arrests, especially if there is a mechanistic relationship between resources and the number of arrests, but you are not actually addressing crime. This is not to say that we cannot use data towards beneficial ends.

For example, if I regularly weigh my cat and the scale always says she is 10 pounds, I can use that as a non-invasive health diagnostic going forward. If I put her on the scale and it says she is 12 pounds, I know that I might be overfeeding her; if the scale says she is 8 pounds, it is probably time to bring her in to see a veterinarian. My scale does not need to be accurate for this to work, and just because her weight fluctuates does not mean that there is a health problem. The aphorism, “all models are wrong, but some are useful,” (Box, 1987) reflects this. Data is always standing in for something, but we can still use it to make better decisions.

A Ship in Harbor is Safe

Your organization might have outstanding data management practices, but concerns about data security or the idea of offloading executive decision making to a machine. The only perfectly secure data is that which cannot be accessed by anyone, and if you don’t build models, you never have to use them. “A ship in harbor is safe, but that is not what ships are built for,” (Shedd, 1928) applies here. If an organization is so concerned about security that it does not tolerate its use, and there are no regulatory requirements, it should not spend resources keeping the data. On the other hand, if the hesitation is about relying on a novel approach, or making data-driven decisions, we can address that!

Written By: Travis Dawry, MS, Strategic Analytics Faculty

For more information on the Strategic Analytics MS or other online master’s degrees available at GPS, please visit brandeis.edu/gps.

Works Cited

Box, G. E. (1987). Empirical Model-Building and Response Surfaces. Wiley.
Magritte, R. (1929). La trahison des images [Ceci n’est pas une pipe]. Belgium.
Shedd, J. A. (1928). Salt from My Attic. Mosher Press.

DMD or MBA: Why it’s important to specialize in marketing for your master’s

The search for the ideal master’s program is difficult, as one must consider many factors: timing, location, and, of course, unique program features and requirements. The search becomes even more complicated when the field you are interested in is closely linked to a wide variety of industries. Marketing, being an industry sheltered within the much larger, broader world of business, is one of these fields.

Pursuing an MBA may be alluring if one is interested in entering the field of marketing. On the surface, a program teaching the ins-and-outs of business management seems like a natural next-step towards marketing director and marketing management positions. However, depending on your learning goals, a specialized program in marketing may be the better step for your education.

Many MBA programs offer specialization in marketing, but they rarely provide a dive deep into the marketing industry and its functions. Much of an MBA program consists of management, finance, and accounting courses, which leaves little room for electives that would be more relevant to your intended career path in marketing. 

Marketing is an ever-changing industry with new optimizations, trends, and regulations to stay up to date on. The field is now almost completely digital, with social media and the internet gaining a larger and larger role in marketing strategies. Positions like the role of Social Media Manager and Digital Marketing Strategist require individuals to be highly skilled in the areas of copy-editing, graphic design, brand strategy, social media optimization, videography, and more. 

Digital marketing is a high growth field – which is why a degree in digital marketing can be extremely useful. The core classes in our Digital Marketing and Design master’s degree gives students a much deeper understanding of the inner workings of digital environments. Courses centering around concepts like Search Engine Optimization, Conversion Rate Optimization, and User Experience Design give students the tools necessary to run more effective digital marketing campaigns. 

The Brandeis GPS program in Digital Marketing and Design also stands out due to its inclusion of design. Despite its usefulness, design is rarely incorporated into marketing programs. With offerings like User Interface Design, Design Ideation & Prototyping, and Universal Design & Digital Accessibility, the Brandeis GPS program in Digital Marketing and Design offers students a competitive edge, helping them to gain expertise in both the technical and creative components of marketing.  

The importance of degree specialization should not be underestimated. If you are planning to further your education and enhance your career by pursuing a master’s degree, it is crucial that you keep this in mind.

For more information about the Brandeis GPS master’s in Digital Marketing and Design, visit the program webpage.

Raising the Tide through the NOVA INITIATIVE

We are living in interesting times where it is the individuals like Elon Musk and Jeff Bezos, and not countries, that are reaching for the stars. When new technologies like cell phones are taking a few years to adopt when compared with multiple decades for telephones in prior times. These historically improbable events are happening because of the perfect storm due to our deeper understanding of manipulating life using CRISPR, fashioning of nano machines, exploitation of globally connected data capture, use of cloud based deep learning, to name a few. While all this progress is exciting, it is increasing the disparity between those who have the capabilities and those who don’t. The impact can be seen in the growing economic backwater in middle America when compared with the coasts, where most of the investments and innovation is happening. This is also true of most developing countries that are unable to get on to the technology adoption curve.

At the same time another major shift has occurred that creates room for hope. For the first time in the history of mankind we can now access the raw material, talent and resources needed to create new products. With global supply chains and marketing channels, anyone connected through the internet can develop, market, deliver and support their products and services. The ability to harness the global market brings the economy of scale as well a bigger variation in price point and features.

Navigating through the myriad aspects of a globally competitive new product development is a complex endeavor. Large companies educate their employees through a large number of special courses, internships and external programs. These learning facilities are not available to the vast majority of people not having access to such nurturing eco-systems. Based on first hand experience of leading development across continents for industry, I am convinced that this lack of education in the “Practice of Engineering” is what is holding many of the less developed regions back from being able to participate in the global economy. Some of this practice of engineering is formally being taught in a peripheral sense in an MBA and a myriad of specialized courses in marketing, supply chain, project management etc.

In response, I founded the Nova Initiative which aims to provide structured education focused on teaching how to approach the complex task of developing and executing all the different phases of developing a globally competitive new product. The hope is that this will allow regions, people and companies all across the planet, create value and ensure a lack of extreme disparity.

Written by: Imran Khan, Faculty Robotic Software Engineering

For more information on the Software Engineering program or other online master’s degrees available at GPS, please visit brandeis.edu/gps.

The Symbiotic Relationship of Course Analytics with Evidence-based Design

Evidence-based assessment design (ECD) provides a conceptual framework for identifying observable evidence that supports the measurement of unobservable constructs, defined as as knowledge, skills and attributes by Mislay and his colleagues in their 2004 article A Brief Introduction to Evidence-Centered Design. Course analytics is micro-level learning analytics that validates the assessment outcomes and elicit desirable behaviors via harnessing learning data. 

In the original ECD framework formalized by Mislay and colleagues (2003), the initial phase is to define what to measure in terms of KSA (Knowledge, Skills and Attributes). Since the KSA cannot be observed directly, we need to come up with the measurable, which can constitute evidence about KSA variables. The next step is to identify tasks or situations that can elicit observable evidence about latent KSAs. In some cases, attributes are referred to as ‘psychological constructs.’ The noncognitive factors, such as engagement and perseverance, are often considered as strong predictors of academic outcomes.

Although the fundamental ideas of ECD framework remain solid, the current digital revolution has changed the content of each model within the framework, which introduced new possibilities of what evidence we are able to observe, what data we are able to track, how we are able to mine the data (EDM) and make inferences of it (LA).

Here is an example of demonstrating the conceptual linkages between observable evidence and inferences in the rapidly-evolved digital world.

The data used was fabricated from group communications, which consists of directional weighted links that represent a direct message from one to another, message to the entire group and length of a reply. The tasks are composed of reflective writing and knowledge sharing. The task model elicits the evidence from individuals in response to given prompts about their understanding of topics. The technologies support us to harvest and harness the evidence, which otherwise, could not be fulfilled. Temporal networks are network representations that flow over time. In educational settings, they are useful for visualizing how a learning community develops or evolves through time. The time indices are an ordered sequence. This ordering can reveal information about what is occurring in the network through time. Below is an animated temporal network diagram, I generated in R using the fabricated data, that shows the dynamic of interactions over several weeks. Each node represents an individual, the links denote sending a message from one to another or addressing to the entire group, the color corresponds to the sender.

Written by: Jing Qi, Ed.D., Faculty Learning Experience Design

For more information on the Learning Experience Design program or other online master’s degrees available at GPS, please visit brandeis.edu/gps.

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