The Brandeis GPS blog

Insights on online learning, tips for finding balance, and news and updates from Brandeis GPS

Category: Brandeis GPS Events (page 1 of 3)

Brandeis GPS congratulates a new cohort of “storytellers” in 2018 commencement ceremony

The Rabb School of Continuing Studies awarded diplomas to 131 Brandeis GPS students at its 2018 commencement ceremony this morning. Approximately half of the graduating class attended the event, which took place on campus from 8 to 9:30 a.m. at the Faculty Club.

“Not only have you mastered a rigorous curriculum, most of you have done this while working full-time,” said Karen Muncaster, Vice President of the Rabb School, in her opening address. “Your academic achievements are made even more noteworthy because they were made in the midst of ‘real life.’ I want you to know that the entire University community has great respect for what you have accomplished and how you have done it.”

Commencement speaker Tom Gerace, author and founder/CEO of the content marketing firm Skyword, urged the graduating class to use storytelling to drive change, both professionally and personally.

“You have the opportunity to act differently, to shape how your companies act and what they value, and to make a real difference in the world when you do,” said Gerace. “I hope that when you retire and your grandkids crawl into your lap and ask what you did for a living, instead of telling them that you helped a company make more stuff or sell more stuff, you can tell them a story about how you made the world a better place.”

As GPS master’s degrees are fully online, many of today’s diploma recipients and their families are first-time visitors to the Brandeis campus. Some students traveled from as far as Ontario, Canada, and throughout the U.S., including California, Michigan, Illinois and Georgia.

“The last couple of years have been a very edifying, challenging, rewarding and sometimes exhausting

endeavor,” said Steve Boardman, student speaker and a graduate of the MS in Strategic Analytics program. “Now having completed my program with GPS, it has proven to be a great fit for me as a busy adult with a family and has exceeded my expectations in the value I have gained from its coursework.”

GPS extends an extra congratulations to the inaugural class of graduates from the Digital Marketing and Design and User-Centered Design programs, both of which launched in 2015.

The full breakdown of diplomas awarded this morning is as follows:

  • Master of Software Engineering (13 graduates)
  • MS in Bioinformatics (9 graduates)
  • MS in Digital Marketing and Design (4 graduates)
  • MS in Health and Medical Informatics (17 graduates)
  • MS in Information Security (10)
  • MS in Information Technology Management (15 graduates)
  • MS in Instructional Design & Technology (2 graduates)
  • MS in Project and Program Management (35 graduates)
  • MS in Strategic Analytics (24 graduates)
  • MS in User-Centered Design (3 graduates)

Congratulations to our graduates!

Countdown to Commencement 2018

It’s that time of year again! A new set of students from Brandeis University’s division of Graduate Professional Studies (GPS) are preparing to walk across the stage in front of 275 friends and family members and receive the master’s degrees they so diligently worked toward.

GPS is thrilled to see our soon-to-be alums progress to the next phase of their professional development and career advancement. We extend an additional congratulations to the inaugural class of graduates from the Digital Marketing and Design and User-Centered Design programs, both of which launched in 2015.

This year’s commencement ceremony will take place on the Brandeis University campus on May 13, 2018, and will feature the following speakers/honors:

  • Tom Gerace, commencement speaker. Tom is the founder and CEO of Skyword, a Boston-based content marketing firm. An expert in strategic storytelling, Tom recently co-authored the best-selling book Storynomics and leads Storynomics Seminars in cities throughout the world. Early in his career, Tom served as a senior business analyst at the Harvard Business School, where he wrote the first case studies on the emergence of the internet in 1995.
  • Steve Boardman, student speaker. Strategic Analytics graduate Steve Boardman is a senior technology consultant for iDoxSolutions, Inc. Based in Charleston, South Carolina, Steve has more than 25 years of experience implementing, delivering and supporting enterprise IT solutions for a wide variety of industries. He currently focuses on cloud-based application architectures and business intelligence and analytics solutions.
  • Meredith Bazzell, Rabb School Outstanding Teacher Award recipient. An instructor in the Digital Marketing and Design program, Meredith has more than 13 years of marketing experience in healthcare, construction, higher education, retail, manufacturing, and technology. Meredith currently serves as the manager of customer experience for global communications at Asurion in Nashville, Tennessee.

We look forward to sharing more commencement-related updates as the day gets closer. Follow along with us here on the blog and at #GPSclassof2018.

 

Brandeis GPS to partner with inaugural Boston FinTech Week

For the first time ever, the city of Boston will be hosting Boston FinTech Week, a four-day event featuring some of the world’s biggest and brightest financial services institutions and the people behind them.

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Congratulations to the Brandeis GPS class of 2017!

The Rabb School of Continuing Studies awarded diplomas to more than 100 GPS students at its 2017 commencement ceremony this Sunday, May 21. Approximately 45 members of the graduating class attended the event, which took place on campus from 8 to 9:30 a.m. at the Faculty Club.

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Countdown to Commencement: Congratulations to the class of 2017!

On Sunday, May 21, at The Faculty Club at Brandeis University, The Rabb School of Continuing Studies will award diplomas to 112 Brandeis GPS students at its 2017 commencement ceremony. We are so excited that 44 members of the graduating class are expected to join us for the on-campus ceremony. We can’t wait to celebrate the achievements of all of our graduates!

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Countdown to Commencement: User Centered Design

As we’re gearing up for the Brandeis GPS commencement ceremony on May 21,  GPS students are gathering their families and preparing to travel to Waltham to celebrate their accomplishments. While planning is underway, we wanted to celebrate the first graduates of one of the newest GPS programs.

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Don’t let writer’s block undermine your grad school application

Rebecca WeissFaces of GPS | Rebecca Weiss

When submitting your application for graduate school, the most daunting item for people I work with is the statement of goals. While our requirement is a minimum of 500 words, it is easy to get stuck on how to best articulate your goals for applying to graduate school and why you are interested in one of our programs in particular. Here are few tips that can get the words flowing:

Where to start: If you are struggling with the essay format, it may be easier to jot down bullet points to answer the questions in an outline. Once you have the basics down, you can go back and reformat.

Don’t tell us, show us: This is your place to show the committee why you are a great candidate! Give specific examples to highlight your experience and accomplishments. Don’t be afraid to share personal anecdotes about your personal journey to this master’s program.

Answer the questions: Once you write your first draft, make sure to refer back to the questions asked in the prompt. Were they answered fully?

Review and revise: Grammar, punctuation, flow and spelling are important! Have a friend or colleague read over your essay before you submit.

As always, I’m happy to answer any questions you have throughout this process! I can be reached out 781-736-3447 and rweiss@brandeis.edu

<<Start your GPS application>>

Rebecca Weiss is the Assistant Director of Admissions and Recruitment at GPS, and with her four years of experience in the office, she has a lot of great advice to offer prospective GPS students.

Faces of GPS is an occasional series that profiles Brandeis University Graduate Professional Studies students, faculty and staff. Find more Faces of GPS stories here.

Upcoming UX webinar: a story-first approach to human-centered design

Thursday, Oct. 27, 2016
2-3 p.m. EDT
Hosted by Lou Susi, Program Chair of the MS in User-Centered Design

louis-susi - Brandeis GPS Online Education - Brandeis GPS BlogWhen we design for experience, subtle and peculiar shifts come into play that demand a uniquely compassionate way of thinking about and guiding our practice. This webinar will explore:

  • The benefits of putting story concepts at the center of a human-centered design approach to improve the design process
  • The quality of a total human experience we’re ultimately all creating through our work.
  •  High-level perspectives, philosophies and mindsets pertaining to both design thinking and decision-making

Learn more and register!

Recap: Maintaining and Defining Your Voice on Social Media

On Sept. 15, GPS hosted a webinar called “Defining and Maintaining an Authentic Voice on Digital Media.” The session was hosted by Lauren Hindman,  GPS faculty and a marketing and communications professional with more than 12 years experience.

Capture

Hindman discussed brand authenticity, audience considerations and other ways marketers can find and showcase their brand’s voice. She also talked about tone and style differences that can impact a brand’s social media presence, as well as the importance of being consistent. In her final key takeaway, Hindman addressed the importance of regularly evaluating the relevancy of a brand’s voice and allowing it to evolve with the times.

 

This webinar was part of the GPS thought leadership webinar series and held in conjunction with our MS in Digital Marketing and Design.  The program gives students a thorough education on the tools and approaches necessary for designing marketing campaigns across a variety of digital platforms, optimizing campaigns for digital audiences, and capturing and using advertising analytics to inform marketing decisions.

Innovation Experts Discuss the State of Fintech

On Aug. 18, 2016, Brandeis GPS hosted a webinar led by Ashley Nagle Eknaian, chair of the new Master of Science in Digital Innovation for FinTech, with Jason Zaler, FinTech Partnerships Lead at PwC. This interesting and interactive discussion helped us celebrate the launch of the program, which is welcoming its first students this fall.

Just voted #36 in Onalytica’s list of top 100 FinTech innovators and brands, Zaler offered valuable insight into the evolving world of FinTech and the many industries impacted by this important technology. Zaler began the discussion by pointing out the many ways that most people use FinTech in everyday life through apps such as Venmo, Square, mobile banking apps, and robo-advice services. Because FinTech’s reach is constantly increasing, Zaler stressed the need to continuously reassess the industry.

“Learning so much about what was happening and seeing how fast it changed drove us to reevaluate the way we deliver insight and consulting,” Zaler said. “It propels us to develop a platform to provide that information to clients in real time.”

Zaler and Eknaian also discussed Fintech’s role in financial service institutions, technology companies, pay networks, and of course, FinTech startups. These groups are all trying to figure out how to best interact with one another to understand and maximize the new technologies available — to create the perfect marriage between financial institutions and technological innovation. The dialogue and new questions springing from these groups constantly draw many into this emerging field.

Competition with FinTech startups
Today in FinTech, some of the most important services exist on the backend of operations that consumers don’t often see. For example, FinTech services are used to clean up bank ledgers.

FinTech startups are essentially disrupters in the industry, knocking out other companies who would otherwise control this back-end technology. In order to help customers, big financial institutions are directly acquiring apps and cutting out big companies, making the process more efficient. As there is a lot of competition in this evolving industry, better products are constantly coming out for people to use on a day-to-day basis.

“It’s really an ecosystem where there’s a lot of movement, a lot of competition,” said Zaler. “The thing to be aware of is that as these companies jockey for a position, there is one benefit to the consumers: better products with better interfaces that you can use in your daily lives.”

Keeping customers through FinTech
Today, banks are working toward keeping their customers from the time they open their first account in college to an eventual retirement. To carry customers through their banking journey, banks now offer FinTech services for each stage of a customer’s experience. Zaler noted that customers today use an average of three to five FinTech products, so banks want to make sure their FinTech app stays on their customers’ phones.

FinTech around the world
FinTech is now a global industry, with major hubs in Silicon Valley, New York, London, Singapore, Israel, Dublin and Scandinavia. Regulations imposed on FinTech companies are what shape each country’s approach to FinTech throughout the globe. While Europe has more regulations that prevent FinTech companies from partnering with banks, the regulatory policies in China focus on making it easier for FinTech products to come to market, which causes major fraud issues and mistrust of these products in potential customers. With 30 percent of FinTech companies now under investigation in China, companies need to convince people they’re trustworthy before they can even begin to directly market their products.

Zaler also went on to discuss the benefits of large financial institutions relying on startups for services. He noted that there are three ways to think about how financial institutions can get FinTech services:

  • Buying them from another provider
  • Partnering with another company
  • Building their own

While many companies do opt to build their own or partner with other companies, often startups are cheap and have already developed the technology the large financial institution is looking for, making it more cost effective to just buy the technology.

This webinar, held in conjunction with the announcement of the new MS in Digital Innovation for FinTech at Brandeis GPS concluded with Zaler giving suggestions of how to stay up to date with FinTech news through following key influencers on Twitter and using the Denovo site, built by his company, PwC.

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