Brandeis GPS Blog

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Category: Faces of GPS (page 1 of 14)

Faces of GPS: Meet Alina Hicks, Executive and Financial Assistant

In this next addition of Faces of GPS, we’re delighted to introduce Alina Hicks, Executive and Financial Assistant for the Rabb School of Continuing Studies. Alina has been with GPS for over five years thus far, and on this year’s National Administrative Professionals Day, we’re excited to honor her for all of her hard work. Read below to learn more about Alina and her time at GPS!

Get to know Alina!

Q: What are some fun facts about you?

Outside of work, my favorite hobbies are birdwatching and photography, which I like to engage in while hiking on the weekends at one of the many lovely local nature trails. I also spend a lot of my free time with my sweet 2-year-old Havanese dog, Yuuki.

Q: Could you tell us a bit about your background?

I was born and raised in Wellesley, MA, and graduated from UMass Boston with a BA in Psychology. After college I worked for the better part of a decade as a financial transaction coordinator at a major real estate firm, but I applied to work at Brandeis University when I decided to pivot to a career in higher education administration. I’ve now been at Brandeis for over five years and am very proud to be a part of the excellent team that supports the Rabb School for Continuing Studies.

Q: What’s your favorite memory from your time at GPS ?

The moment that left a most lasting impression on me while working with GPS (so far!) was attending the first Rabb School diploma ceremony that I helped coordinate with the former Director of Student Services. After months of planning and organizing, it was so incredibly rewarding to see the fruits of our efforts culminate in an event brimming with such positive energy. Commencement is a joyous day in which we celebrate the hard work and success of our graduates with them and their loved ones, and to see everyone’s smiles as they beamed with pride in their accomplishments makes all the effort worthwhile!


Faces of GPS is an occasional series that profiles Brandeis University Graduate Professional Studies students, faculty and staff. Read more Faces of GPS stories.

 

Faces of GPS: Meet Harry Skoyles, Director of Student Services

man smiles at cameraIn this next edition of Faces of GPS, we’re thrilled to introduce Harry Skoyles, our new Director of Student Services. Read below to learn more about Harry and his position at GPS!

Q: What inspired you to work at GPS?  

I am passionate about online education and was drawn to GPS as a setting that understands the role of online education in promoting equity and access to higher education.  

Q: What are the responsibilities of your role at GPS?  

As the Director of Student Services, I oversee the student advising team and I am focused on developing initiatives and programming that promote student persistence. The role is centered on promoting a positive student experience from matriculation to graduation.

Q: What are you most looking forward to about your new position as Director of Student Services?  

I am excited to work and collaborate with a wonderful team at GPS and get to know and support our students. What I like about working with students is having the opportunity to engage with individuals from different backgrounds and with different interests, all within the context of their journey in higher education. Online learners in particular, especially graduate students, come to their programs with a range of experiences and perspectives, and I am passionate about helping ensure that all students have a fulfilling and successful academic experience in which they are able to apply their knowledge and expertise throughout.

Q: What are some fun facts about you?  

I live in Cambridge, MA with my wife Heather, our 2-year-old Sophia, and our Boston Terrier, Fig Newton.  I love to cook, play guitar, and see live music.  


To connect with Harry or any other member of the GPS advising team, please visit our Advising page.

Faces of GPS is an occasional series that profiles Brandeis University Graduate Professional Studies students, faculty and staff. Read more Faces of GPS stories.

Faculty Spotlight: Software Engineering

Erik Hemdal smiles at cameraFaculty: Erik Hemdal

Program: Software Engineering

Spring-2 Course: RSEG 126 Release Control & Continuous Integration/Continuous Delivery (DevOps)

Education: Rochester Institute of Technology, MS

Bio: Erik Hemdal is a Principal Quality Development Engineer at InterSystems Corporation. Previously, he served for many years in various customer success, development, and quality assurance positions.

About the course

Release control is the foundation of software quality. In this course, we’ll explore a variety of topics that are important for software release control and configuration management. Good practices in these areas can be the difference between a resounding success and a spectacular failure for a development team – or even an entire software organization. Without reliable release and configuration control, software quality is impossible to achieve.


For more information on the Software Engineering MS or other online master’s degrees available at GPS, please visit brandeis.edu/gps.

Faculty Spotlight: Digital Marketing and Design

Dr. Kyle Allison headshot - man smiles into cameraFaculty: Dr. Kyle Allison

Program: Digital Marketing and Design

Course: RDMD 110: Search Engine Marketing and Optimization

Education: California Intercontinental University, DBA; Amberton University, MBA; University of North Texas, BA

Bio: Dr. Kyle Allison is known as The Doctor of Digital Strategy. He is an author, business & marketing professor, and senior executive in the e-commerce & digital marketing industry. Having worked for some of the top retail organizations in the industry, from Best Buy, Dick’s Sporting Goods, & the Exchange, Dr. Allison has led high-impact digital strategies in technology, marketing campaigns, e-commerce experiences, and more. Focused on enthusiasm, education, and excellence, the core of the business strategy is in all pillars of his academic and professional work experience.

As a passionate professor with experience in a wide variety of digital marketing, analytics, management, and business subjects, Dr. Allison enjoys guiding the next generation of digital marketing professionals.

What can students expect to learn in this course? 

Students will learn in SEM and SEO the framework, concepts and relevance of these disciplines. Students will learn and appreciate the knowledge they will gain on what keyword research is, and how to strengthen google search ranking based on SEO type strategies. In addition, students will learn about paid listings or paid search ads, that help generate brand awareness and website traffic. Also, sometimes individuals may think that SEO is just about the keywords, and it is, but in this class we will teach the importance of the entire website experience as well, and how that helps boost rankings of search results. There is a good amount of both analytics but creative elements of SEO and SEM so it serves a good balance for any learner type.

What do you enjoy about teaching this course?

I look forward to being able to tie the course content to real world application. SEO/SEM constantly changes in real time, so with this very real-time digital channel, I look forward to engaging the students on these concepts.

Anything else you would like to share with a prospective student?

If you love technology and solving puzzles, this class is for you!


For more information on the Digital Marketing and Design MS or other online master’s degrees available at GPS, please visit brandeis.edu/gps.

Faculty Spotlight: Bioinformatics

Woman stands in front of greenery and cacti, smilingFaculty: Alexandra Maertens

Program: Bioinformatics

Spring-2 Course: RBIF 114: Molecular Profiling and Biomarker Discovery

Education: PhD in Toxicology, Johns Hopkins Bloomberg School of Public Health

Bio: Alexandra Maertens is an Assistant Scientist at the Center for Alternatives in Animal Testing at the Johns Hopkins Bloomberg School of Public Health and a consultant at the Consortium for Environmental Risk Assessment. Alexandra is interested in how many new mechanisms of genetic regulation are being uncovered – every day more is learned about the importance of DNA architecture, epigenetic mechanisms, non-coding RNA.

What can students expect to learn in this course? 

In this course, students will learn basic bioinformatics analysis techniques to understand omics data and connect that data to biomarkers that can be used to predict relevant health outcomes, as well as some newer technologies such as proteomics and metabolomics.

What do you enjoy about teaching this course?

I enjoy the variety of students – ranging from MDs who are brushing up their -omics skills to bench scientists looking to explore bioinformatics.

Anything else you would like to share with a prospective student?

Don’t be intimidated by the coding – there is of course a bit of a learning curve, but it is not as steep as it appears!


For more information on the Bioinformatics MS or other online master’s degrees available at GPS, please visit brandeis.edu/gps.

Faculty Spotlight: Dave Lumerman

Photo of David Lumerman.

Dave Lumerman, User-Centered Design faculty, is Corporate Vice President of User Experience at New York Life Insurance, where he develops engaging interaction for New York Life websites, applications and interactive experiences, and has done so for over 20 years. Previously, he developed online games and game shows with Pearson Television and Uproar! Games, most notably “Family Feud” and “To Tell the Truth.” Dave earned his masters degree from Rensselaer Polytechnic Institute and undergraduate degree from the School of Visual Arts in New York City.

What led you to the User Experience (UX) field?

I have been involved with user experience longer than people have used the term. As a game designer you become very interested in the mechanics of what motivates people to complete actions, this is something today we refer to as gamification. 

But it wasn’t until my early days at my current company that we began referring to the field as it is today. That’s when I began to really focus on user experience, when I methodically started crafting designs and then testing them and seeing how the interaction I was designing affected (both positively and negatively) the experience.

What industry trend is currently exciting you?

The trend toward accessibility and beyond is exciting. Transitioning from creating an experience for a narrow set of special users, to taking the leap to inclusive design, which is considering the full range of human diversity to empower people – all people – to design products, sites and services is more beneficial.

What are your best hopes for students in your courses?

While tools and technique are a natural part of all the courses I teach, the greatest thing I can impart to my students is the ability to think independently, and form their own conclusions and analysis. It’s the independent thought, the ability to “show their work” intellectually that is key. This idea is my north star for my students, and will hopefully take them through successful careers to places they couldn’t even imagine today.

Any advice for students or alumni who are job searching or preparing for a UX job search in the near future?

My advice aligns with drawing conclusions and creating thoughtful analysis. Anyone with enough time and patience can create a portfolio of work, but what sets you apart is the ability to explain the choices you made, and reasoning behind the pictures. 

Having artifacts that are done well and explained well – in human terms, not pseudo analytical terms – can get your foot in the door. Once you are in, being thoughtful, with the ability to present your ideas and conclusions effectively will help you excel.

What is a fun fact about you that the Brandeis GPS community members may not already know?

Most folks don’t know that I am a serial cast iron collector. I love cooking using cast iron, dutch ovens, and cast iron pans, in the oven, the stovetop or over a campfire. I own so many cast iron pieces that I have a five-foot stand in my dining room dedicated to holding it all – much to my wife’s chagrin.


For more information on the User-Centered Design MS or other online master’s degrees available at GPS, please visit brandeis.edu/gps.

Faculty Spotlight: Ross Morrone

a family of five huddle together and smile at the cameraFaculty member Ross Morrone teaches courses in both the Strategic Analytics and Digital Marketing and Design MS programs. Ross is passionate about sharing his professional experience with students to give them a unique perspective on marketing, analytics, and more. He earned his MS in Computer Information Systems from Youngstown University. Ross has personal marketing ventures that include his podcast This is Marketing and a YouTube channel to document his family’s summer camping adventures.

What led you to the marketing field?

I started my career in 2006 as a web developer at Youngstown State in Ohio. It might be surprising, but I have no formal education in marketing. At that time the Internet was moving faster than any marketing office could keep up with and I saw opportunities to immerse myself into new trends and technologies that were keeping pace. I wouldn’t say I led myself into the marketing field as much as I would say that it grabbed ahold of me. I fell in love with the idea that through design, marketing, advertising and branding I could help connect customers in a meaningful way to whatever any business was selling.  

What industry trend is currently exciting you?

The focus on data! Data rules the world and I’m excited that there is this trend in higher education that is focused on programming around helping to create professionals that understand how that data impacts everything from marketing to business operations. The challenge is creating teams that can share that data between one another to help improve those operations in a strategic way. 

What are your best hopes for the students in your courses?

My hope when I started teaching was to bring my own professional experiences to my courses and give students a practical understanding of how marketing works. Over the years, I got to see those ah-ha moments in the discussions where I knew they were taking my lessons and applying them to their own careers. At the end of the day, I teach because I believe through my own career wins and losses that I have experience that will help others. I want every student to walk away after 10 weeks with ideas that will help them in their own careers – the best part is I get to see this all the time. It’s really rewarding! 

Any advice for students or alumni who are job searching or preparing for a marketing job search in the near future?

Do not settle on one idea of what marketing is. Marketing is 1,000 different things that make up the whole. Read about new trends, think innovatively and try everything you can. I’ve failed over and over with marketing ideas, not landing a client I wanted to or investing in a campaign that did not turn out well – and I still do all the time. It’s through that process I have a better understanding of why and what needs to be done differently to be successful for whatever business I am working with. It’s easy to feel like you have imposter syndrome in marketing when a marketing strategy doesn’t pan out the way you thought it would, but if you are willing to learn from it you will continue to flourish in your career. 

What is a fun fact about you that Brandeis GPS community members may not already know?

My wife, Steph, and I manage a YouTube channel (@smorervfun) that focuses on following us around when we camp with our kids in the summer. It’s our second YouTube channel that we have (the other is @RandomReviewsHowTos) that we are hoping to monetize next year. Is this a cheap marketing plug? You betcha! But it’s a great way for us to capture those moments with our kids and have others follow along, plus, we have those videos to watch forever. We’ve also made a lot of friends that we get to regularly see at campgrounds that have found us through YouTube and it’s awesome to have that community on the trails! 


For more information on the Strategic Analytics MS, the Digital Marketing and Design MS, or other online master’s degrees available at GPS, please visit brandeis.edu/gps.

Q&A with Steve Dupree

man smiles into camera

Steve Dupree, Program Chair of Digital Marketing and Design MS

Steve Dupree, program chair of the Digital Marketing and Design MS, has more than a decade of experience helping startups across multiple industries achieve $1B+ valuations through digital marketing and tactical customer acquisition. After receiving an MBA from Stanford University, he dabbled in venture capital before exiting to build companies again. Steve continues to invest in and advise promising entrepreneurs in his free time. In addition, Steve did his undergraduate degree at Brandeis – Go Judges! 

What led you to a career in digital marketing and design?

After graduating from Brandeis with a bachelor’s degree in mathematics and economics, I sort of stumbled into digital marketing. At that time, few people knew and no one told me that math and science would be critical for the emerging field of digital marketing. It turned out to be a fun path: digital marketing is an interdisciplinary field utilizing math, economics, psychology, design, computer science, writing, communication and engineering. You use all sides of the brain.

What emerging trends in the field are currently exciting you?

One emerging trend that excites me is the uptick in companies trying to democratize personal data and give control back to individuals. In the past two decades, a handful of well-known companies have dominated marketing channels and been opaque about which data is collected and how it is used. I hope this is starting to change so that we can provide more value to consumers, reduce misinformation and level the playing field when it comes to folks having access to opportunities such as online job postings.

Do you have any tips or tricks for Brandeis GPS community members who are pursuing a job search in digital marketing and design currently or planning one soon in the near future?

When pursuing a job search in digital marketing and design, don’t just apply cold through company websites or portals such as Indeed or LinkedIn Jobs. For hiring managers, it’s difficult to surface you among dozens or hundreds of resumes if they don’t know you. Try to identify the hiring manager(s) and find a mutual contact to introduce you. If that’s not possible, contact them directly with a brief email stating your interest and a relevant question or offer to help on a project. DMD candidates in particular might look at specialized job boards such as jobs.GrowthHackers.com. 

As program chair, what are your best hopes for Digital Marketing and Design students and alumni?

My hope is for you to find a product, service or cause that you truly believe in and use your digital marketing and design skills to scale it up. Most organizations, whether they are for-profits, nonprofits, universities, governments or other institutions have some leaders at the top with really good ideas, but they don’t always know how best to implement those ideas. They need our help. They need people like us who can, for example, take complicated concepts and deliver them to mainstream audiences in meaningful ways. Some orgs prioritize marketing more than others. If yours doesn’t appreciate what you do or lacks the culture to grow, then find another one that nurtures you!

What is a fun fact that Brandeis GPS community members may not already know about you?

I’ve gotten really into board games over the past five years. Some of the games I kickstarted back in 2017 are still arriving and I don’t have space for them! I want to reduce the friction to discovering, learning and playing new tabletop games and there are a few pathways that look interesting. I’m open to exploring other perspectives and exchanging ideas about it.


For more information about the Digital Marketing and Design program or other online master’s degrees available at GPS, please visit brandeis.edu/gps.

Q&A with Elizabeth Rosenzweig

Faculty: Elizabeth Rosenzweig

Program: User-Centered Design

Education: Massachusetts Institute of Technology, SM and Goddard College, B.A.

Bio: Elizabeth Rosenzweig is a design researcher whose mission is to use technology to make the world a better place. She believes that the best design comes from good research. This all starts with a user-centered design. From volunteer events, design challenges, and research projects. Elizabeth has been able to push the bounds of the current status quo and innovate. Examples include founding running World Usability Day, producing 4 Patents on intelligent design for image management and organizations, long-term impact on Medicare.gov, yearlong study on body-worn cameras, and other projects. Rosenzweig’s work can be seen at designresearchforgood.org.

 

How did your career journey lead you to User-Centered Design? What has the path been to becoming a design researcher?

I started my career as a photographer and a graphic designer.  I thought that visual art/design was going to be my career journey. But an unexpected development happened when I applied to graduate school and ended up  at the MIT Media Lab.  There I had a front row seat to the development of user centered design, human-computer interaction and UX. My volunteer work at various organizations has confirmed how important our field really is.  It has been an honor and a privilege to be part of this developing field.

 

What design and/or technology trends are currently exciting you?

Intelligent user interfaces (IUI) have been something that has always interested me. In fact I did quite a lot of research on it. Using IUI to help put humans first, through the field of human-centered artificial intelligence(HCAI). HCAI is very exciting to me and has the potential to change the world in a positive way because it includes not only UCD but ethics and goals, 

 

What are your best hopes for the students in your courses?

I hope my students come to know how important our work is to our society.  UCD is our hope for the future, by putting the human at the center of design can ensure we create products and services that help solve our biggest problems.

 

Do you have any advice for Brandeis GPS community members planning a job search in UX?

We can use our UX skills in every aspect of our lives including our job search.  Define your own persona, what are your goals, do you want to do UX design or UX research? In the interviews, what is the persona of the people interviewing you, what are their goals and challenges. Ask thoughtful questions.   Know your strengths and be honest about the areas you need to develop.  Finally, when you’re starting out. It is important to have a portfolio to show people what you’ve done. In the portfolio it’s very important to describe what you did, the use case, and what your role was and how it impacted the project.

 

What is a fun fact about you that Brandeis GPS community members may not already know?

When I was in college I took a job teaching blind people to ski, the training included a full day skiing blindfold. Before that training, I had imagined what it would be like if I were blind, but living a day without seeing made me realize that experience was not one I could even imagine, it was so different then my own experience. That is when I learned the true importance of empathy and how important it is to understand a person’s experience, to put yourself in their shoes so you can develop a product or service that helps them make their lives better.

 

For more information on the User-Centered Design program or any other GPS programs, visit our website.

Faces of GPS: Meet Abigail Kim – Student Advisor

In this next addition of Faces of GPS, we’re thrilled to introduce Abigail Kim, who will be taking on the role of Student Advisor. Read below to learn more about Abigail and her position at GPS!

Get to know Abigail!

Q: What are some fun facts about you?

I absolutely love to cook. It’s my favorite creative outlet. I love looking at a bunch of recipes and then winging it from there- it usually turns out pretty good. Fitness is also a huge part of my life. In addition to my role as a Student Advisor at GPS, I also teach pilates classes part time.

Q: Could you tell us a bit about your background?

I grew up in a small town in Connecticut (Somers) so I knew that for my undergrad experience, I wanted to try a bigger city out. I completed my Bachelor’s degree at Suffolk University in Boston, MA and studied Psychology and International Affairs. After graduating, I started working in college admissions at Wentworth Institute of Technology as well as Northeastern University. While working full time at Northeastern, I enrolled in a Master’s degree program through their College of Professional Studies, a fully remote, asynchronous degree program very similar to our GPS. My time in my graduate studies was awesome. I loved the flexibility that the program provided and the experience working with students and faculty based all over the United States and even all over the world.

Q: What inspired you to work at GPS?

In my previous job, part of my role entailed serving as a student advisor at a private High School. This part soon became my favorite aspect of my role. I loved connecting with my students and helping them to succeed in their studies. When I decided to move on from my previous role, I knew that I wanted to focus on positions that would help me find that advisor title again.

Q: What are the responsibilities of your role at GPS?

All things related to supporting GPS students and keeping them on track in their programs! I’ll be here to assist you with registering for courses, suggestions for upcoming courses to take, navigating relationships with your instructors, and making sure you’re on track with and aware of all registration deadlines and start dates. I’m also here to serve as your first point of contact, any question you have or anytime you don’t know who to go to, you can come to me and I’ll help connect you with the right person.

Q: What excites you the most about your new position at GPS? What are you most looking forward to?

Having experienced what it was like to complete my Master’s degree in an asynchronous, online program, this role at GPS seemed like the perfect fit for me. Knowing the challenges and rewards of juggling a full time job, a personal life, and a degree program is something that I look forward to supporting my students with. I’m looking forward to building relationships with the students that I advise and helping them with anything they need to help make their experience in their program a success.

To connect with Abigail or any other member of the GPS advising team, please visit our Advising page.

Faces of GPS is an occasional series that profiles Brandeis University Graduate Professional Studies students, faculty and staff. Read more Faces of GPS stories.

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