The Brandeis GPS blog

Insights on online learning, tips for finding balance, and news and updates from Brandeis GPS

Tag: Applying to Brandeis

Multichannel Marketing Course – Spring 2018

As part of our Spring 2 course offerings, check out our  Multichannel Marketing Campaigns course. This course is set up as a strategic and practical guide to designing, conducting and measuring multichannel marketing initiatives – for B2B and B2C brands. The course is designed to teach the fundamentals of 21st Century Digital Marketing – based on creating on-going, seamless customer experiences across digital and traditional channels.

Foundational topics covered in this class include the three stages of marketing:

  • The new customer journey, and why the marketing campaign is dead.
  • Developing customer journeys – the fundamentals.
  • Content, channels, and measurement for consumer journeys.

In addition, this course will look at the principles of paid, owned, and earned as converged digital marketing, and the role of diagnosing the channels for acquiring new customers.

Whether you’re already enrolled in the Digital Marketing and Design program at Brandeis GPS or are seeking a one-time professional development opportunity to advance your career, it’s not too late to sign up for an online course. Multichannel Marketing Campaigns does not have any prerequisites and you don’t need to apply to a graduate program to register. The deadline to apply for a Spring 2 course is April 6th.

For more information, please visit www.brandeis.edu/gps or contact us at 781-736-8787 or gps@brandes.edu.

 

Making the case for agile project management

Many of today’s organizations seek to build productive work environments where teamwork is encouraged and tasks are completed in a timely yet flexible manner. As the traditional office setting becomes increasingly obsolete, new technologies have allowed colleagues to work together from different time zones and different locations across the world. While companies and clients don’t always have the opportunity to have face-to-face interaction during the development process, Agile Project Management allows for constant communication and integration of changes in a collaborative manner. The goal is to ensure that all stakeholders remain satisfied as they work together toward project completion with input from all parties, and without delaying the development process. Agile Project Management empowers project stakeholders to collaborate and execute a plan while quickly responding to changes in the industry.

To help project managers adapt to and embrace this dynamic approach, Brandeis GPS offers an online Agile Project Management course that covers characteristics and delivery frameworks. The course also explores how agile methods differ from traditional project management, along with how to recognize projects that may be suitable for agile techniques. Topics covered include Scrum values, roles and deliverables; additional agile and iterative methods; scalability and enterprise-wide considerations.

Those interested in the course who do not yet wish to pursue a full master’s degree can still participate. At Brandeis GPS, you can take up to two online courses without officially enrolling in a program. This is a great opportunity to get to know our programs and approach to online learning. View our full course catalog here, and preview our spring 2017 courses here.

Questions? Contact our enrollment team at gps@brandeis.edu or 781-736-8787.

Brandeis University’s Graduate Professional Studies division (GPS) is dedicated to developing innovative programs for working professionals. GPS offers 11 fully online, part-time master’s degrees and one online graduate certificate. With three 10-week terms each year, Brandeis GPS provides exceptional programs with a convenient and flexible online approach. Courses are small by design and led by industry experts who deliver individualized support and professional insights. For more information on our programs visit the Brandeis GPS website.

Submitting academic transcripts to grad school

Rebecca Weiss - Brandeis GPS Online Education - Brandeis GPS BlogIn my position as Assistant Director of Admissions and Recruitment at Brandeis GPS, I want to make your application process as smooth as possible! I am always available to answer any questions and look forward to guiding you through your application process. With our online application, you can directly upload your resume and statement of goals, and send requests for letters of recommendation right to our online system.

One item that does need to be submitted outside of the online application is your official transcript. Here’s some FAQs we often get about submitting transcripts:

Does Brandeis GPS accept electronic transcripts?

Yes! We do accept electronic transcripts, as long as they are official. This is the easiest and fastest method for both the applicant and us!

How should I send electronic transcripts?

Provide your school(s) with my email address: rweiss@brandeis.edu. I’ll then confirm with you once the documents are received.

What address should I use for paper transcripts?

These should be sent directly from the school(s) to our mailing address:

                  Brandeis University                

                  Graduate Professional Studies

                  415 South Street, MS 084

                  Waltham, MA 02453-2728

We’ll let you know when we have them!

How can I check the status of my application items?

At any time, you can login to your applicant status page once your application is submitted to see what items are pending: Login

Do I need to submit transcripts if I transferred courses?

Yes, we require official transcripts for all colleges/universities attended.

<<Start your GPS application>>

I love speaking with our applicants, so please feel free to contact me any time! Applying for a master’s degree is a big decision, so I am happy to talk you through the steps and answer any questions you have.

Rebecca Weiss is the Assistant Director of Admissions and Recruitment at GPS, and with her four years of experience in the office, she has a lot of great advice to offer prospective GPS students.

Faces of GPS is an occasional series that profiles Brandeis University Graduate Professional Studies students, faculty and staff. Find more Faces of GPS stories here.

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