The Brandeis GPS blog

Insights on online learning, tips for finding balance, and news and updates from Brandeis GPS

Tag: Brandeis GPS Courses (page 1 of 6)

Multichannel Marketing Course – Spring 2018

As part of our Spring 2 course offerings, check out our  Multichannel Marketing Campaigns course. This course is set up as a strategic and practical guide to designing, conducting and measuring multichannel marketing initiatives – for B2B and B2C brands. The course is designed to teach the fundamentals of 21st Century Digital Marketing – based on creating on-going, seamless customer experiences across digital and traditional channels.

Foundational topics covered in this class include the three stages of marketing:

  • The new customer journey, and why the marketing campaign is dead.
  • Developing customer journeys – the fundamentals.
  • Content, channels, and measurement for consumer journeys.

In addition, this course will look at the principles of paid, owned, and earned as converged digital marketing, and the role of diagnosing the channels for acquiring new customers.

Whether you’re already enrolled in the Digital Marketing and Design program at Brandeis GPS or are seeking a one-time professional development opportunity to advance your career, it’s not too late to sign up for an online course. Multichannel Marketing Campaigns does not have any prerequisites and you don’t need to apply to a graduate program to register. The deadline to apply for a Spring 2 course is April 6th.

For more information, please visit www.brandeis.edu/gps or contact us at 781-736-8787 or gps@brandes.edu.

 

Faces of GPS: Kevan Kivlan

Kevin Kivlan - Faces of Brandeis GPS Online Education - Brandeis GPS Blog

Meet Kevan Kivlan, MS, who serves as a Director for the US General Services Administration in New England. Kevan is responsible for the overall regional stakeholder program management where he oversees a team who provides program, project and acquisition advice to federal, state and local governments. In 2010, Kevan received an M.S. in Project and Program Management from Brandeis University after completing his undergraduate studies at Assumption College in Worcester, MA in 2002.

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Writing Content That Makes Readers Click

From your phone to your laptop, to your newsfeed, you are constantly receiving hundreds of thousands of pieces of web content. These messages come in various shapes and sizes and provide all types of information. But, only some of these articles, blogs, and posts inspire action. Only a select few cause you to stop, think, or even click.

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Can mono-solution providers survive?

By Mike Storiale

When FinTech began its ascent, single-solution providers opened the door to expertise and simplicity rarely brought to the table by traditional banks. Solutions designed to meet unique needs created excitement from consumers and investors alike.

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FinTech is changing your life, and you don’t even know it

By Ashley Nagle Eknaian

Don’t believe me? Answer the following questions:

  1. Do you have any cash in your wallet right now?
  2. Have you ever bought something using your mobile phone?
  3. Have you been inside a bank branch in the last 6 months?

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Brandeis GPS analytics program ranked in U.S. top 30

Brandeis University’s MS in Strategic Analytics program ranked 28th on College Choice’s list of the 50 Best Big Data Degrees for 2017.

Best-Online-Big-Data-Programs - Brandeis GPS Online Education - Brandeis GPS BlogFrom the College Choice announcement:

Strategic Analytics listing in College Choice's 50 Best Online Big Data Programs

View College Choice’s full list of schools here, and click here to learn more about Strategic Analytics at Brandeis.

How to be a Productive Online Student

Online master’s degrees at accredited universities have become increasingly popular over recent years. Many programs, like the ones offered at Brandeis GPS, cater to professionals who are working full time and are seeking a degree to move the needle on their career. Truly asynchronous programs – where students aren’t required to log into a class at a certain time – allow students to set their own schedule when it comes to their academic study.  But for some online learners, the lack of structure can be a challenge. Below are some tips to help you achieve the perfect work-life-school balance while pursuing an online degree.

Schedule Your Time
Schedule your school time just like you would schedule an appointment or meeting. Consistency can be key. And don’t forget to get creative with your study time. Have a long train ride as part of your commute? Take care of your weekly readings while you ride. Drive to work? See if your text book has an audio version and listen in the car. Find a regular time to do your coursework, and soon it will become a part of your daily routine.

Find Your Place of Productivity
Ask yourself when you are most productive. Perhaps it’s on that long train ride where you easily focus. Are you most productive on Sunday afternoons while sitting in your local library? Do you enjoy staying in your pajamas and doing work from your kitchen table? There is no right answer as everyone has different zones of productivity. Make sure the space where you want to work is available and distraction-free in advance. You will get everything done a lot faster if you go in knowing this is your time and place for coursework.

Take a Break
If you have an assignment deadline approaching, you may be tempted to come home after a long day of work and open your computer to get your schoolwork done as quickly as you can. Don’t do that – you want to put your best foot forward! Separate your job from your coursework, take some time to relax, go to the gym, or eat a snack. Keep your brain power focused on what you’re doing so you can achieve results that make you proud.

Participate and Stay Engaged
In an online classroom, it is easy to keep quiet and only participate when necessary. Don’t take that approach: you’re here to learn, after all! Schools like GPS intentionally offer small classes to foster engagement and collaboration among your peers and instructors.

Stay tuned for more tips on how to be a productive online student, and don’t forget to reach out to your advisor or instructor for guidance.

Brandeis University’s Graduate Professional Studies division (GPS) is dedicated to developing innovative programs for working professionals. GPS offers 11 fully online, part-time master’s degrees and one online graduate certificate. With three 10-week terms each year, Brandeis GPS provides exceptional programs with a convenient and flexible online approach. Courses are small by design and led by industry experts who deliver individualized support and professional insights. For more information on our programs visit the Brandeis GPS website.

The value of communications in professional settings

One of the most valuable skills in any workplace is the ability to communicate effectively and professionally. Although every professional uses differing language relating to his or her field, communication skills allow for one to thrive in a collaborative work environment. In order to succeed, professionals need to be comfortable speaking and presenting in a range of environments, from small meetings, to larger individual or group presentations. While many people are often not comfortable giving speeches or delivering presentations in professional settings, through practice, these skills can be honed and perfected.

Brandeis GPS’s online Professional Communications course arms students with these skills. By the end of the course, students will be able to:

  • Develop verbal and nonverbal communication styles by applying verbal and nonverbal skills in various speaking situations; videotaping and viewing one’s performance; critiquing one’s style; and receiving diagnostic evaluations.
  • Use techniques, such as cognitive restructuring, to reduce speaker apprehension.
  • Increase effectiveness in informative and persuasive message development using audience analysis, principles of organization, principles of Aristotle’s rhetoric, language devices, and supporting material (examples, narratives, testimony, and facts and statistics).
  • Write with clarity, brevity and vigor.
  • Strengthen self-awareness, assertiveness skills and listening skills to improve interpersonal, small group and public communication.
  • Analyze best practices for running an effective meeting.
  • Critically evaluate messages in terms of various criteria for effectiveness.

This course is available for professional development or as part of several GPS graduate programs. At GPS, you can take up to two online courses without officially enrolling in a program. This is a great opportunity to get to know our programs and approach to online learning. View our full course catalog here, and preview our spring 2017 courses here. Registration for the spring 2017 term opens on December 20.

Questions? Contact our enrollment team at gps@brandeis.edu or 781-736-8787.

Brandeis University’s Graduate Professional Studies division (GPS) is dedicated to developing innovative programs for working professionals. GPS offers 11 fully online, part-time master’s degrees and one online graduate certificate. With three 10-week terms each year, Brandeis GPS provides exceptional programs with a convenient and flexible online approach. Courses are small by design and led by industry experts who deliver individualized support and professional insights. For more information on our programs visit the Brandeis GPS website.

Rethinking writing for digital environments

When you hear the word “writing,” what image jumps into your head? Likely it’s not picking up a pen or opening a notebook, as most writing today takes place on digital platforms. Whether we’re drafting copy for a website, social media, a blog post, or an ad, writing for digital environments introduces a whole new set of factors to consider as we seek to achieve our writing goals. For example, identifying strategic keywords when writing online content can help optimize a piece to successfully reach a target audience.

It’s also critical that we understand why various online platforms require different types of writing, whether it means monitoring character counts or using hashtags or abbreviations. In marketing, these tactics, along with others, are important to consider to make sure that whatever is being marketed is done so in an efficient and effective way.

Writing for Digital Environments is an online course that provides detailed information about how to write copy and messaging for various digital formats. Part of the MS In Digital Marketing and Design graduate program, the course subject matter gives special attention to differences in form factor, audience targeting, and SEO (search engine optimization) implications of various types of content. Content marketing tactics are explored in detail. View more information and course prerequisites here.

Those interested in the course who do not yet wish to pursue a full master’s degree can still participate. At Brandeis GPS, you can take up to two online courses without officially enrolling in a program. This is a great opportunity to get to know our programs and approach to online learning. View our full course catalog here, and preview our spring 2017 courses here.

Questions? Contact our enrollment team at gps@brandeis.edu or 781-736-8787.

Brandeis University’s Graduate Professional Studies division (GPS) is dedicated to developing innovative programs for working professionals. GPS offers 11 fully online, part-time master’s degrees and one online graduate certificate. With three 10-week terms each year, Brandeis GPS provides exceptional programs with a convenient and flexible online approach. Courses are small by design and led by industry experts who deliver individualized support and professional insights. For more information on our programs visit the Brandeis GPS website.

Improve your negotiating skills

Whether or not you’re a professional project manager, negotiating skills are crucial to the success of any project, small or large. When working with others, conflicts will always arise, but being able to control these situations and find “win-win” solutions that work for all parties involved is an incredibly valuable tool. Yet, negotiating is not an easy task and requires a wide range of strategies and skillsets. For example, you might need to create values by encouraging open communication between parties and finding shared interests so that both sides get something out of the situation. Changing your Best Alternative to a Negotiated Agreement (BATNA) to boost your bargaining power in a negotiation is another useful tool.

To help project managers and those interested in conflict resolution acquire new negotiation skills, Brandeis GPS offers an online Negotiating and Conflict Resolution course that provides a framework to understand the basis of conflict, to select an appropriate conflict resolution strategy, and to employ tactics that optimize results for both individuals and organizations.  As part of the MS in Project and Program Management  degree program, this part-time, fully online course will explore several approaches to conflict resolution that differ among collocated and virtual teams. Students will also understand how cultural differences, interests, and values influence negotiation strategy and tactics. Topics will include:

  • Value creation and value claiming
  • BATNA strategies
  • Ethical and unethical negotiating tactics

By the end of the course, students will develop a systematic and positive approach to negotiating with colleagues, bosses, clients, other stakeholders, and external groups of all kinds–in ways that equip you to deal also with all kinds of conditions and circumstances.

Those interested in the course who do not yet wish to pursue a full master’s degree can still participate. At Brandeis GPS, you can take up to two online courses without officially enrolling in a program. This is a great opportunity to get to know our programs and approach to online learning. View our full course catalog here, and preview our spring 2017 courses here.

Questions Contact our enrollment team at gps@brandeis.edu or 781-736-8787.

Brandeis University’s Graduate Professional Studies division (GPS) is dedicated to developing innovative programs for working professionals. GPS offers 11 fully online, part-time master’s degrees and one online graduate certificate. With three 10-week terms each year, Brandeis GPS provides exceptional programs with a convenient and flexible online approach. Courses are small by design and led by industry experts who deliver individualized support and professional insights. For more information on our programs visit the Brandeis GPS website.

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