Program: Digital Marketing and Design
Graduation Year: 2021
Paulita is from Dry Prong, Louisiana. In her free time, she enjoys reading, photography, hiking, and bike riding.
Q: Why did you choose Brandeis GPS?
A: I searched for months for the perfect digital strategy program. I wanted to learn SEO, content creation, digital marketing strategy, social media, and anything else that I could use to hit the ground running in starting a new job. I wanted to learn all the things I would have learned had I still been working but missed out due to being out of the industry for five years. And I wanted to learn it from a highly respected institution that showed good job results after graduation.
After months of research, I chose Brandeis University Graduate Professional Studies’ Master of Science in Digital Marketing and Design program. The program requires courses that directly meet the needs of students interested in becoming professionals in my intended career, which is that of a digital strategy and media expert. This is a job in high demand and compliments my 30 plus years in mass communication. Many programs offer certificates in digital media; however, I wished to bolster myself with as much education and expertise as possible, making a master’s preferable to a certificate program.
I thoroughly researched a plethora of master’s programs. My criteria included class relevance to demand, school reputation, and accessibility via online programs. Although I uncovered master’s programs targeted towards learning digital strategy, the school that came up heads above the rest according to my criteria was far and away Brandeis University’s GPS program.
Q: What inspired you to choose your field of study?
A: I’ve worked for 30 years in mass communication, primarily public relations, copywriting, design, and photography. I have truly loved it. One of the very best parts of my career was learning innovative technologies. The Mac debuted in 1984 and so did I, having graduated in 1984 with my Bachelors of Arts in Journalism. So I’ve grown up with the technologies as they have improved. My industry is zooming towards digital media and I wanted to become an expert in this field, so I chose to obtain a Master’s in Digital Marketing and Design.
Q: Did you enjoy your experience at Brandeis GPS?
A: I tremendously enjoyed my time at Brandeis. The classes were the right size, the instructors were inspiring. The course material was excellent and prepared me for the new world of digital marketing and communications.
Q: What have you been working on since graduation?
A: I plan to freelance with my own company, Chartier Digital Strategies. Mostly, I want to gain employment with a firm specializing in digital work and learn as much as I can from that organization. I don’t really plan on retiring until very late in life. I’m not sure what I’d do with myself!
Q: What advice would you give to incoming students?
A: Download all learning material as early as possible. Scan the expectations for the week. Then set a schedule and stick with it. You don’t want to fall behind. Don’t hesitate at all to ask instructors for help or advice. With me, they were more than helpful and they were kind! There are no stupid questions.
Q: What class did you find to be the most applicable to the work you do today?
A: Geez, it’s hard to say which has been the most applicable class. They all were very informative and often fun. The required classes kept getting better as far as being relevant in the real world.