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The Power of Learning Experience Design

By Carol Damm

Carol DammHow would you like to go on a week-long retreat to Hawaii, all expenses paid, with your colleagues to put together a framework to enable programmatic changes to how you offer your courses? This was what we termed an outrageous solution presented by a team of instructional designers and instructional technologists at a recent workshop I organized on Learning Experience Design in Higher Ed. We challenged the attendees to move outside of their comfort zone and to not let existing practice within higher ed to frame their thinking.

Featuring Brandeis University’s Brian Salerno, Gary David from Bentley University, and Melissa Kane at Brown University, the NERCOMP workshop’s goal was to show participants why and how they should be integrating learning experience design as a practice in higher ed.

Learning experience design applies user-centered design methodologies along with a deep understanding of cognitive psychology and learning sciences to creating impactful and transformative solutions for learners and the wider ecosystem within which learning happens. User-centered design methods have been adopted across industries because the approach effectively enables innovation to flourish. At the same time, the approach remains grounded by keeping primary stakeholders — whether users or learners — at the center of the process.

So, while an all-expense paid trip to Maui would not be happening, these creative minds hit on an essential component of bringing about mandated change within a department: the faculty would need to work together to determine how to meet the mandate and the university would need to provide support for this effort by contributing to an attractive experience or focused time frame within which they can shape how they will meet this challenge. In order to improve the learning experience, those who construct that experience will need support.

The solution that the team provided incorporated other innovative practice as did all of the presentations made that day; whether supporting a faculty member who needed to revise a course based on student feedback, creating a professional development course for a diverse population of working professionals, or creating an IT solution to improve the student experience in a learning management system.

If you are interested in reviewing the slides of the presentation or reviewing some of the resources, you can find out here.

 

Carol Damm is the Director of Programs and Assessment at Brandeis GPS and an adjunct faculty in the MS in Learning Experience Design program.

Faces of GPS is an occasional series that profiles Brandeis Graduate Professional Studies students, faculty and staff. Find more Faces of GPS stories here.

Countdown to Commencement 2019

It’s that time of the year! A new set of students from Brandeis University’s division of Graduate Professional Studies (GPS) are gathering their friends and family and preparing to travel to Waltham, MA to walk across the stage and receive the master’s degrees they so diligently worked toward. This year’s Rabb School of Continuing Studies commencement ceremony will take place on the Brandeis University campus on May 19, 2019. Graduates and their families unable to attend in person can stream the ceremony on Facebook or  here: http://www.brandeis.edu/streaming/rabb.html

The ceremony will feature the following speakers:

GPS Commencement Speaker: Michael Figueroa

Michael Figueroa HeadshotMichael Figueroa, CISSP, is President and Executive Director of the Advanced Cyber Security Center, a Boston-based nonprofit that organizes the private and public sectors to operationalize collaborative defense, strengthening each member’s cybersecurity posture and preparing the region’s response to large-scale cyber threats. Michael has a diverse IT background, serving at times as an executive technology strategist, chief architect, product manager, and disruptive technology champion. His past work has spanned a broad spectrum: preparing cyber technologies for transition, managing research and development, applying non-security emerging technologies such as deep learning and human analytics to security problems, and serving as the Principal Investigator for a DARPA-funded effort to design and develop an innovative secure network and communications platform for cloud and mobile applications. Michael has served as a CISO for a late-stage financial services startup, was a strategic program advisor for CISOs at the U.S. Department of the Treasury and the World Bank Group, and has managed consulting teams securing large-scale systems integration efforts at DHS. He graduated from the Massachusetts Institute of Technology (MIT) in Brain and Cognitive Sciences and received his masters degree from the George Washington University (GWU) in Forensic Sciences, concentrating on High Tech Crime Investigations.

Student Speaker: Keishalee Shaw

Keishalee Shaw HeadshotKeishalee Shaw is a native of St. Ann, Jamaica, and was raised in Maryland.

Her passion for healthcare began at Sibley Memorial Hospital in Washington, D.C. where she shadowed the Hospital’s CEO and learned what it takes to run such a large operation. Soon after completing her graduate studies, she worked as a technical program assistant at the National Institute of Health in Bethesda, MD. In 2006, she worked as an analyst for New York State’s Bureau of Medicaid Statistics and Program Analysis in Albany, NY.  In 2008, she was selected to be the reimbursement system senior policy analyst at Massachusetts Division of Health Care Finance and Policy in Boston. In 2011, she accepted a technical program leader position at Blue Cross Blue Shield of Massachusetts, where she was eventually selected for one of Blue Cross’s competitive leadership program. There, she spent four years receiving executive mentorship and training throughout different departments within Blue Cross Blue Shield of MA.

Keishalee holds a Bachelor’s of Arts in English and Literature with a minor in Political Science from the University of Maryland College Park; a Masters of Science in Healthcare Administration Management from the University of Maryland University College; a Masters in International Healthcare Management, Economics and Policy from Bocconi School of Management in Milan, Italy; and a Certificate in Public Sector Management from Cornell’s School of Industrial ad Labor Relations in Albany, New York.

Keishalee resides in Milton, Massachusetts with her husband Steven and her children, Katherine, Kristianna, William, and Alexander.

Congratulations to all of our graduates, we can’t wait to celebrate your accomplishments with you! For more commencement-related updates, follow along with us here on the blog and at #GPSClassof2019.

GPS at UXPA Boston 2019

The Boston Chapter of the User Experience Professionals Association will be holding their 18th Annual User Experience Conference on Friday, May 10, at the Sheraton Boston Hotel.

Eva Kaniasty, chair of the User-Centered Design program at Graduate Professional Studies, will participate in the Innovation Fishbowl (9:15 a.m.), a debate-style panel session that will cover several controversial topics around UX and innovation:

  • What’s the state of UX design for emerging technologies (voice, IoT, etc)?
  • Are we inventing new processes and methodologies, or just re-branding the old?
  • When we creatively adapt a method or process to fit project realities, are we losing its core benefits/value?
  • Are standards and design systems good for UX, or are they forcing us to design to the least common denominator?
  • Can design collaboration and reliance on user feedback devolve into groupthink and rejection of new ideas?
  • Does UX foster or kill innovation?
  • Have we finally found a way to make Agile and UX play well together?

The Fishbowl format is designed to facilitate discussion in large groups, making it ideal for an advanced conference session. First the panelists will discuss a topic while the audience listens. Next, the audience is invited to join the discussion with questions and comments. The fishbowl round continues for 10-15 minutes, at which point a new topic is introduced and the process repeats.

Eva will also be facilitating a lunchtime discussion at the conference. If you’d like to learn more about the event and programs offered, check out the website and follow along with the hashtag: #UXPABOS19.

GPS FinTech instructor editorial featured in Boston Business Journal

Sarah Biller HeadshotIn a recent editorial in the Boston Business Journal, GPS FinTech instructor Sarah Biller discusses Boston fintechs and their unique position to be able to transform the finance industry and solve some of America’s most pressing financial challenges. Biller is co-founder of FinTech Sandbox and founding advisor of MassChallenge FinTech.

Read the full article here, and request more information about studying FinTech at Brandeis here.

Sean Milligan wins 2019 Rabb School Award for Outstanding Teaching

Sean Milligan gets an Outstanding Teacher Award plaqueSean Milligan, an instructor in the online Master’s in Project and Program Management program, has been awarded the 2019 Rabb School Award for Outstanding Teaching. Sean flew in from Pompano Beach, Florida to receive the award last week. The annual honor is given based on student evaluations, the development and implementation of top quality courses and a support for the goals of the Rabb School.

Sean completed his Master’s in Project and Program Management in 2014, and has been an instructor in the Rabb School of Continuing Studies since Fall 2015. His teaching specializes in addressing the common challenges that project managers face every day and presenting real-world solutions to those challenges, as well as transforming project and program managers into project and program leaders by employing various human factors that are inherent in the team environment.

At Brandeis, Sean teaches Challenges in Project Management and The Human Side of Project Leadership. He was instrumental in developing these key courses that allow students to engage with the important topics of the leadership of people, human-centered project communication, dealing with challenging personalities, managing geographically dispersed teams, overcoming stakeholders’ time management issues, and the navigation of external challenges as they relate to the project management life-cycle.

“I see him as a devoted person, a ‘workaholic’. He handled a huge volume of work within a short time-frame [supporting] numerous students,” commented one of his students. “He demonstrated that he practices what he preaches (or teaches). He always responds to your needs and asks further questions that prompt you [to conduct] further research.”

Sean Milligan HeadshotIn addition to teaching in the program, Sean serves as a Global Services and Support Director for a privately-owned software development company specializing in Enterprise Resource Planning (ERP) solutions for the manufacturing industry. He has more than 25 years of experience in managing projects and programs for a number of industries. He is a member of the Project Management Institute, is a certified Project Management Professional (PMP), and is a certified Myers-Briggs Practitioner.

When not working or teaching, Sean enjoys traveling, running, hiking, a good dining experience, and is a serious Red Sox fan.

Faces of GPS is an occasional series that profiles Brandeis University Graduate Professional Studies students, faculty and staff. Find more Faces of GPS stories here.

Current trends in digital marketing

Word cloud of digital marketing termsAcross the industry, there’s been a massive shift concerning the needs and wants of organizations looking to grow their marketing programs. Many of the “old school” marketers have focused on harder-to-measure aspects of marketing such as brand advertising. While brand is still important, it stands that nearly everything in today’s marketing world is able to be tracked, measured and analyzed. Even billboards can be measured. Digital marketing, of course, lends itself to testing, iteration and improvement.

Companies are making stronger and stronger investments in digital marketing. According to Forrester, the digital marketing spend will near $120 billion by 2021 in the United States alone. With this increased digital marketing spend comes a greater need than ever for marketing professionals who can effectively build, execute against and analyze these enormous budgets.

The American Marketing Association reports that the number of marketing hires is estimated to increase by 6.4% in the next year. Companies expect to shift spend in the next year by increasing 12.3% on digital channels while reducing spend on “traditional advertising” (such as television and direct mail) 1.2% on average.

Currently, many of the undergraduate degrees in “business” or “communications” focus on the high-level principles but not the substance. Even at a graduate level, there’s a shift from the MBA to specialized master’s degrees where “digital marketing” is underrepresented.  It’s not just data analytics either, or design, or coding – but it’s putting it all together that matters. 

At Brandeis GPS, the MS in Digital Marketing and Design program differentiates itself from traditional marketing degrees in how it blends together principles of digital marketing design, overall strategy, hands-on tactics and analysis. It concentrates on the technical application of marketing theory in digital environments, giving students a rich toolkit for delivering sound, customized digital campaigns for whatever type of audience they’re working with. 

GPS has students from healthcare, non-profit, academia, consumer, enterprise software and many other fields. Students don’t need to be coders, designers, writers or analysts, but will come out of the program understanding how to work with all of these in their full-time jobs.

Brandeis GPS offers rolling admission to our 12 fully-online master’s degree programs, so you can apply and be accepted at any time. However, we do have recommended deadlines if you are seeking admission for a specific term. The deadline to apply to our Fall 1 session with courses beginning in July is Wednesday, June 19. You can apply here. Those interested in taking a course who do not yet wish to pursue a full master’s degree can still take up to two online courses without officially enrolling.

To learn more about our part-time, fully online MS in Digital Marketing and Design, contact the  GPS office: 781-736-8787, gps@brandeis.edu, or submit your information.

Meet Sue Bergamo, chair of the Information Security Leadership program

Sue Bergamo HeadshotBrandeis GPS is excited to introduce Sue Bergamo, the chair of our online MS in Information Security Leadership program.

In her role as chair, Sue oversees course quality and serves as a subject matter expert; providing the industry insight that keeps the program curricula and goals and outcomes current and relevant for students. She also recruits and mentors faculty and advises students on program and course requirements.

Sue is the Chief Information and Chief Security Officer (CIO & CISO) of Episerver, a global digital Commerce company. As an executive, she brings her leadership and broad technology experience to help companies concentrate on growth by promoting innovation and productivity enhancements through application development, infrastructure operations, data analytics, business process optimization and talent management.

As a certified cloud architect, Sue has an AS in Computer Science from Tunxis College, a BS in Business Administration from Post University, an Executive Leadership MBA from Boston University and a Master’s in Security from UMASS.

Sue’s career includes strategic positions at Microsoft, Net Atlantic, BTE Consulting, and two of Aramark’s apparel companies, Galls and Wearguard-Crest. She has also held high level positions at the Staples Corporation and at CVS Pharmacy.

Learn more about the part-time, online Master’s of Science in Information Security Leadership here.

Faces of GPS is an occasional series that profiles Brandeis University Graduate Professional Studies students, faculty and staff. Find more Faces of GPS stories here.

How to Turn Managing Projects into a Career in Project Management

By Leanne Bateman

By the time we reach adulthood, we have already managed many projects in our lives, whether or not we called it project management. We have completed school projects, participated in musical or theatrical productions, played a season or more of a certain sport, and/or completed any number of endeavors that were temporary in nature and resulted in a unique product or service. That’s all a project actually is, though the purpose, complexity and level of effort vary from project to project.

Following this simple theme, we enter the professional working world that will define our effort between (roughly) 9 a.m. to 5 p.m. over several decades until we retire. For many of us, much of our professional work will consist of some level of project management, whether we are directly managing projects or overseeing those who do. The longer we work, the more projects we will encounter since projects are the building blocks of a company’s capability and achievement. For those of us who are naturally inclined toward the organizational aspect of project management, we will enjoy the many benefits of dedicating our time and effort to work on a team focused on delivering a new product or service for the greater good of our company. This is the reward in itself.

Project Management Graphic

Image source: OnlyEngineerJobs.be

For myself, I started my career in information technology. After a few years as an HR Information Systems (HRIS) Manager, I found that the work I most enjoyed was managing HRIS system implementations and other related technology projects, so I decided to focus solely on project management in the next phase of my career. That was several years ago, and I have not looked back.

If you find this is also true for you—that the work you most enjoy is managing or overseeing projects—then there are no rules that say you can’t become a full-time project manager. The best way to do this is to keep managing projects whenever you can, since experience is by far the most important asset in our skill set. You can volunteer for projects at work while approaching your home projects in the same way, since all projects (professional or personal), require a phased approach of initiating, planning, executing, controlling and closing. Both the hard skills and soft skills required in project management get sharper with each project, as long as we continue to focus on continuous improvement of these skills and learn from past lessons. Also, the variety of projects we manage only serves to sharpen our project management skills more while also keeping us interested and learning. At least, this has been true for me.

In addition to gaining experience, I would also recommend the following steps to transition from managing projects to a career (or next phase of your career) in project management:

  1. Read the job postings for a Jr. Project Manager, Project Manager, Sr. Project Manager, PMO Lead, PMO Director and VP of Project Management. These job postings will give you insight into the daily responsibilities and qualifications of project management professionals. This is also a common professional path, though many professionals work as a Project Manager for their entire careers.
  2. Take a class! If you don’t yet have formal training in project management, it is definitely a good idea so you can fully understand and apply project management principles wherever appropriate. Check out Brandeis’s graduate program in Project & Program Management—you don’t need previous project management experience to take a course at Brandeis, just a bachelor’s degree.
  3. If you have a good amount of experience in managing projects, consider professional certification. The Project Management Institute (PMI) is the global governing authority in professional project management. They offer several levels of project management certification, including the industry standard Project Management Professional (PMP).
  4. Continue to hone your soft skills. The skill of communication in particular—verbal and written—is the most important and most commonly used skill in project management. Other soft skills such as leadership, team building, influence, negotiation, and emotional intelligence are critical, and there are endless opportunities to strengthen these skills daily in our personal and professional lives.
  5. Learn, learn, learn! As project managers we never stop learning.

I recommend the steps above because those are exactly what I did. And because my 9-to-5 time is valuable to me, I want to be sure to spend it doing what I most enjoy and what best utilizes and continues to develop my interests, skills and expertise. Transitioning to a career in project management is not for everyone, but it certainly was the best career move I ever made.

Leanne Bateman, MA, PMP, CSM, Six Sigma Green Belt, CIP is the program chair of the Project and Program Management program at Brandeis University Graduate Professional Studies, and the Principal Consultant with Beacon Strategy Group, a Boston-based management firm specializing in project management services. Leanne has 20+ years of project management experience across the areas of health care, biotech/pharmaceuticals, information technology, high-tech manufacturing, human resources, construction, housing/real estate, government, and higher education. 

Faces of GPS is an occasional series that profiles Brandeis University Graduate Professional Studies students, faculty and staff. Find more Faces of GPS stories here.

GPS to present at NERCOMP 2019 Conference

Several Brandeis GPS staff members will be representing the division this week at the NERCOMP 2019 Conference hosted by Educause in Providence, Rhode Island. GPS’s involvement will include a March 20 breakout session on Developing and Launching a Course Refresh Initiative, featuring Brian Salerno, Director of Online Learning and Instructional Design, Carol Damm, Director of Programs and Assessment, and Lance Eaton, Instructional Designer and Faculty Development Specialist. The team will be presenting on the GPS internally-created rubric for assessing the effective design of online courses and our process for refreshing courses. Lance is also presenting on the Accessibility, Availability, and Affordability of Open Educational Resources with a panel that includes Instructional Design and Technology Program professional advisory board member Kevin Corcoran.

About the conference

The NERCOMP Annual Conference is the place where our community of faculty, researchers, learners, and institutions come together to engage, network, and learn from each other’s experiences in advancing innovation and leadership in higher education. The NorthEast Regional Computing Program (NERCOMP) partners with EDUCAUSE to bring together leaders in the higher education IT community from across the region.

The NERCOMP Annual Conference plays a pivotal role in bringing together a community of higher education library and IT professionals to build expertise and share information on the latest issues in the field. This conference is the place to connect with peers, share successes (and struggles), and enhance our collective learning.

Instructional Design and Technology

Brandeis GPS offers fully online, top-tier master’s degrees for professionals in today’s most in-demand fields. The Master of Science in Instructional Design and Technology program aims to help students learn to adapt instructional content to dynamic online and mobile platforms. While benefiting from the flexibility of a part-time fully online program, students master how to innovate digital learning with the latest instructional design practices and technologies. Samples of our Instructional Design courses include: Principles of Online Instructional Design, Managing Instructional Design Projects, and Digital Ethics & The Legal Landscape of Instructional Design.

At Brandeis GPS, you can take up to two online courses without officially enrolling. This is a great opportunity to get to know our programs and approach to online learning. Learn more about our MS in Instructional Design and Technology, and preview our courses here. You can also contact our enrollment team at gps@brandeis.edu or 781-736-8787.

Project Management in the Government

By Mike Gauthier

Mike Gauthier HeadshotDo you work for the government? Is the public sector a career you may be interested in pursuing? Are you a contractor currently servicing the government? Do you have a passion for non-profits?

If these questions resonate with you, I would highly suggest pursuing professional development opportunities in government project management.   

Every year, Brandeis Graduate Professional Studies offers special topics courses that touch upon subjects that are popular, interesting, niche, or just unique in general. Project Management in the Government is certainly niche and popular these days, with public projects either being criticized or politicized. If you are a project manager, program manager, contractor, or administrator, this class may provide some insightful lessons learned and considerations when planning, budgeting, managing, closing out, and maintaining a project.    

The fully online course covers the framework of a government project’s entire lifecycle, but you will also explore the particulars of federal, DOD, state, local, and non-profits as it relates to these endeavors. We will look at case studies, and recent articles of the challenges project managers may face. One week of the 10-week course covers best practices in government and contractor vendor management (prequalification and after action reporting), while another hits upon capital budgeting, financing, and fundraising of projects.    

Here is what you can expect from taking this course with me:

  1. There is no textbook. I plan to run the class like a seminar where what you learn can immediately be directly applied where you work.   
  2. Your semester assignment is real world based. You will be able to use it for actual projects that you manage
  3. You will be able to perform a variety of framework analysis on planned and reactive government projects.
  4. You will be able to identify government and non-profit areas of importance to successfully work within their rule sets.
  5. You will be able to apply best practices in contractor management.
  6. You will be able to identify and analyze the proper use of project financing and debt management.
  7. You will be able to recognize and adjust to future trends in government and non-profit project endeavors.

This 10-week, fully online course will run from April 10 to June 18. Start the registration process here or contact 781-736-8787 or gps@brandeis.edu for more information.

Mike Gauthier currently serves as a Team Lead in the Contracting Services Department at MIT Lincoln Laboratory. He provides oversight, direction, and leadership to a group of contracts professionals in accordance with FAR, DFARS, and MITLL policies and procedures. He is also the Vice President for Education for the National Contract Management Association – Boston Chapter.   Gauthier is an Adjunct Faculty Member at Brandeis University Rabb School of Continuing Studies (Division of Graduate Professional Studies) teaching Negotiation, Procurement & Contract Management, and Project Management in the Government.   

Previous to MIT and Brandeis, he was the Chief Procurement Officer for the City of Woburn, Guest Instructor at the Massachusetts Office of the Inspector General, Procurement Analyst for City of Somerville and worked for many years servicing the Federal and State Governments as a contractor.  

He is certified as a Massachusetts Certified Public Purchasing Official (MCPPO) and as a Certified Professional Contracts Manager (CPCM), and Certified Federal Contracts Manager (CFCM) by the National Contract Management Association. He holds a Bachelor’s Degree from Boston College, a Master’s in Public Administration at Framingham State University, and trained extensively at Massachusetts Institute of Technology.  Gauthier was a presenter at the 2016 NCMA World Congress and 2015 March Workshop. He is a published author in NCMA and Massachusetts Office of the Inspector General publications.

Faces of GPS is an occasional series that profiles Brandeis University Graduate Professional Studies students, faculty and staff. Find more Faces of GPS stories here.

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