The Brandeis GPS blog

Insights on online learning, tips for finding balance, and news and updates from Brandeis GPS

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From student to commencement speaker to alumna

In 2015, Brandeis GPS profiled Kara Wasnewsky (Noonan), a now alumna of our Instructional Design and Technology master’s program. We spoke with Kara again in 2017 as she was getting ready to give her commencement speech last May. Now, almost a year later, we sat down with Kara and talked about her accomplishments and current job as an Instructional Designer at Regis College in Weston, MA.

In her role, she works one-on-one with faculty to design online and hybrid courses as well as offer guidance on integrating technology into the classroom. She also facilitates professional development workshops around instructional design and technology.

Read on for Kara’s thoughts on her journey to instructional design in her own words.


On her journey to instructional design:

Instructional design didn’t hit my radar until I started working for Pearson, an educational publisher. My role at the time was to project manage the development of media for their large courseware products, but what I really wanted to do was design them. Design strategy came from the instructional designers, so I set my sights on becoming an instructional designer. 

As I finished my coursework in instructional design, I started considering opportunities outside of my current company and decided that I would like most to work directly with higher education faculty to design courses.

On what she finds particularly rewarding about working as an instructional designer in higher ed:

I have worked with a couple of faculty who were nervous about teaching online when they first came to work with me. Many of them did not believe that online courses could be as effective as the face-to-face courses they have been teaching. It is so rewarding to see these faculty start to get excited about their online courses and what they can do in the learning management system.

On the impact her Brandeis GPS degree made on her career:

What I learned in Brandeis’ Instructional Design and Technology program was immediately transferable to my role as an Instructional Designer. In the program, I learned the process of designing effective instruction, which is the same process I have the faculty implement for their courses. 

Most importantly, I learned what the role of an instructional designer is and can be, which has been integral to my success. On my first day, it was expected that I knew the role and what I needed to do, and it is up to me to provide the strategy for moving instructional design at Regis forward.

On advice to those considering a career in instructional design: 

To be successful in a role like mine you do need to be knowledgeable about instructional design and the common technologies used for instruction in a higher education setting. My advice for anyone considering instructional design is for them to pursue it. It is a challenging profession, but it is a lot of fun. There are a lot of exciting things happening in this field, especially in higher education.


It’s been great to talk with Kara over the years and see her evolve from student to commencement speaker to an accomplished instructional designer.

To learn more about the part-time, online MS in Instructional Design and Technology, contact our enrollment team at gps@brandeis.edu or 781-736-8787.

Brandeis University’s Graduate Professional Studies division (GPS) offers fully online, part-time master’s degrees and professional development courses in today’s most in-demand fields. With four 10-week sessions each year, students can complete their degree in as little as 18 months. Courses are led by industry experts who deliver professional insights and individualized support. Brandeis GPS is dedicated to extending the rigorous academic standards that make Brandeis University one of the top institutions in the country to a diverse population seeking to advance their careers through continuing studies. Brandeis is a medium-sized private research university with a global reach, dedicated to first-rate undergraduate education and the making of groundbreaking discoveries. The university’s 5,700 undergraduate and graduate students are motivated, compassionate, curious, and open to exploring new and challenging experiences. 

Meet Liz Pelberg-Schariter – Associate Director of Instructor Recruitment

Have you ever wondered how our Brandeis GPS instructors are recruited and selected? Meet Liz Pelberg-Schariter,  our Associate Director of Instructor Recruitment and Operations!

Liz 1 - Brandeis GPS online education - Faces of Brandeis GPS Blog

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Multichannel Marketing Course – Spring 2018

As part of our Spring 2 course offerings, check out our  Multichannel Marketing Campaigns course. This course is set up as a strategic and practical guide to designing, conducting and measuring multichannel marketing initiatives – for B2B and B2C brands. The course is designed to teach the fundamentals of 21st Century Digital Marketing – based on creating on-going, seamless customer experiences across digital and traditional channels.

Foundational topics covered in this class include the three stages of marketing:

  • The new customer journey, and why the marketing campaign is dead.
  • Developing customer journeys – the fundamentals.
  • Content, channels, and measurement for consumer journeys.

In addition, this course will look at the principles of paid, owned, and earned as converged digital marketing, and the role of diagnosing the channels for acquiring new customers.

Whether you’re already enrolled in the Digital Marketing and Design program at Brandeis GPS or are seeking a one-time professional development opportunity to advance your career, it’s not too late to sign up for an online course. Multichannel Marketing Campaigns does not have any prerequisites and you don’t need to apply to a graduate program to register. The deadline to apply for a Spring 2 course is April 6th.

For more information, please visit www.brandeis.edu/gps or contact us at 781-736-8787 or gps@brandes.edu.

 

Users are in control. Find out how to reach them.

First comes product or service, then comes user. Right? Unfortunately, this simple method no longer holds true in our user-driven society. In today’s world, the user always comes first.

In order to create a product or service with staying power, you need to first find out who your user is. Then, you need to find out what they want, how they behave, and their likes and dislikes.  User-Centered Design has become an integral element in the creation of just about any product or service.

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Writing Content That Makes Readers Click

From your phone to your laptop, to your newsfeed, you are constantly receiving hundreds of thousands of pieces of web content. These messages come in various shapes and sizes and provide all types of information. But, only some of these articles, blogs, and posts inspire action. Only a select few cause you to stop, think, or even click.

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FinTech is changing your life, and you don’t even know it

By Ashley Nagle Eknaian

Don’t believe me? Answer the following questions:

  1. Do you have any cash in your wallet right now?
  2. Have you ever bought something using your mobile phone?
  3. Have you been inside a bank branch in the last 6 months?

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Countdown to Commencement: User Centered Design

As we’re gearing up for the Brandeis GPS commencement ceremony on May 21,  GPS students are gathering their families and preparing to travel to Waltham to celebrate their accomplishments. While planning is underway, we wanted to celebrate the first graduates of one of the newest GPS programs.

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Brandeis GPS analytics program ranked in U.S. top 30

Brandeis University’s MS in Strategic Analytics program ranked 28th on College Choice’s list of the 50 Best Big Data Degrees for 2017.

Best-Online-Big-Data-Programs - Brandeis GPS Online Education - Brandeis GPS BlogFrom the College Choice announcement:

Strategic Analytics listing in College Choice's 50 Best Online Big Data Programs

View College Choice’s full list of schools here, and click here to learn more about Strategic Analytics at Brandeis.

GPS student wins big at Brandeis Innovation’s SPARKTank competition

Brandeis Bioinformatics student Donald Son and his team of entrepreneurs took third place in last Sunday’s university-wide SPARKTank competition, an annual live-pitch event hosted by Brandeis Innovation.

Competing against 12 other groups seeking seed funding to bring their startups to market, Son’s team received $10,000 to further their work on Green Herb Analytics (HerbDx). The California-based facility uses analytical chemistry, software integration and medicinal cannabinoid biology to provide quality assurance lab testing and ensure that the product entering the market is safe for human consumption. The startup also seeks to establish an innovative, cutting-edge brand with affordable prices.

While Son himself does not use cannabis, he has a personal connection to unregulated supplements and medicines and their impact on public health.

Brandeis Innovation SPARKTank - Brandeis GPS Online Education - Brandeis GPS Blog“I take herbs to manage my chronic fatigue syndrome and was initially concerned about what I was putting into my body,” said Son. “During my own research, I came across cannabis just as it was being voted on for recreational use in California. I felt the need to ensure the safety of this product to the consumer.”

HerbDx plans to put its seed funding toward a small lab space, a mass spectrometer to optimize pesticide testing, and to advance production and marketing efforts. Outreach efforts will include an increased digital and social media presence, partnerships with special interest groups, and visibility at trade shows and conferences.

About SPARKTank
SPARKTank is a live pitch event where Brandeis entrepreneurs compete for seed funding in front of a live audience. Thirteen teams comprised of Brandeis students, faculty and staff pitched their innovative ideas to a panel of industry judges with the hopes of receiving a portion of the $50,000 grant pool. The pitches included startups, technologies and entrepreneurial ventures, which demonstrated the extensive breadth of entrepreneurial spirit at Brandeis University.

How to be a Productive Online Student

Online master’s degrees at accredited universities have become increasingly popular over recent years. Many programs, like the ones offered at Brandeis GPS, cater to professionals who are working full time and are seeking a degree to move the needle on their career. Truly asynchronous programs – where students aren’t required to log into a class at a certain time – allow students to set their own schedule when it comes to their academic study.  But for some online learners, the lack of structure can be a challenge. Below are some tips to help you achieve the perfect work-life-school balance while pursuing an online degree.

Schedule Your Time
Schedule your school time just like you would schedule an appointment or meeting. Consistency can be key. And don’t forget to get creative with your study time. Have a long train ride as part of your commute? Take care of your weekly readings while you ride. Drive to work? See if your text book has an audio version and listen in the car. Find a regular time to do your coursework, and soon it will become a part of your daily routine.

Find Your Place of Productivity
Ask yourself when you are most productive. Perhaps it’s on that long train ride where you easily focus. Are you most productive on Sunday afternoons while sitting in your local library? Do you enjoy staying in your pajamas and doing work from your kitchen table? There is no right answer as everyone has different zones of productivity. Make sure the space where you want to work is available and distraction-free in advance. You will get everything done a lot faster if you go in knowing this is your time and place for coursework.

Take a Break
If you have an assignment deadline approaching, you may be tempted to come home after a long day of work and open your computer to get your schoolwork done as quickly as you can. Don’t do that – you want to put your best foot forward! Separate your job from your coursework, take some time to relax, go to the gym, or eat a snack. Keep your brain power focused on what you’re doing so you can achieve results that make you proud.

Participate and Stay Engaged
In an online classroom, it is easy to keep quiet and only participate when necessary. Don’t take that approach: you’re here to learn, after all! Schools like GPS intentionally offer small classes to foster engagement and collaboration among your peers and instructors.

Stay tuned for more tips on how to be a productive online student, and don’t forget to reach out to your advisor or instructor for guidance.

Brandeis University’s Graduate Professional Studies division (GPS) is dedicated to developing innovative programs for working professionals. GPS offers 11 fully online, part-time master’s degrees and one online graduate certificate. With three 10-week terms each year, Brandeis GPS provides exceptional programs with a convenient and flexible online approach. Courses are small by design and led by industry experts who deliver individualized support and professional insights. For more information on our programs visit the Brandeis GPS website.

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