The Brandeis GPS blog

Insights on online learning, tips for finding balance, and news and updates from Brandeis GPS

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Users are in control. Find out how to reach them.

First comes product or service, then comes user. Right? Unfortunately, this simple method no longer holds true in our user-driven society. In today’s world, the user always comes first.

In order to create a product or service with staying power, you need to first find out who your user is. Then, you need to find out what they want, how they behave, and their likes and dislikes.  User-Centered Design has become an integral element in the creation of just about any product or service.

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Writing Content That Makes Readers Click

From your phone to your laptop, to your newsfeed, you are constantly receiving hundreds of thousands of pieces of web content. These messages come in various shapes and sizes and provide all types of information. But, only some of these articles, blogs, and posts inspire action. Only a select few cause you to stop, think, or even click.

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FinTech is changing your life, and you don’t even know it

By Ashley Nagle Eknaian

Don’t believe me? Answer the following questions:

  1. Do you have any cash in your wallet right now?
  2. Have you ever bought something using your mobile phone?
  3. Have you been inside a bank branch in the last 6 months?

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Countdown to Commencement: User Centered Design

As we’re gearing up for the Brandeis GPS commencement ceremony on May 21,  GPS students are gathering their families and preparing to travel to Waltham to celebrate their accomplishments. While planning is underway, we wanted to celebrate the first graduates of one of the newest GPS programs.

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Brandeis GPS analytics program ranked in U.S. top 30

Brandeis University’s MS in Strategic Analytics program ranked 28th on College Choice’s list of the 50 Best Big Data Degrees for 2017.

Best Online Big Data ProgramsThe College Choice rankings were based on a combination of academic reputation, student satisfaction, affordability, and average annual salary of graduates. Strategic Analytics at GPS was selected for the breadth and depth of its coursework, the strength of its online learning model, and the success of its alumni.

From the College Choice announcement:

Strategic Analytics listing in College Choice's 50 Best Online Big Data Programs

View College Choice’s full list of schools here, and click here to learn more about Strategic Analytics at Brandeis.

GPS student wins big at Brandeis Innovation’s SPARKTank competition

Brandeis Bioinformatics student Donald Son and his team of entrepreneurs took third place in last Sunday’s university-wide SPARKTank competition, an annual live-pitch event hosted by Brandeis Innovation.

Competing against 12 other groups seeking seed funding to bring their startups to market, Son’s team received $10,000 to further their work on Green Herb Analytics (HerbDx). The California-based facility uses analytical chemistry, software integration and medicinal cannabinoid biology to provide quality assurance lab testing and ensure that the product entering the market is safe for human consumption. The startup also seeks to establish an innovative, cutting-edge brand with affordable prices.

While Son himself does not use cannabis, he has a personal connection to unregulated supplements and medicines and their impact on public health.

“I take herbs to manage my chronic fatigue syndrome and was initially concerned about what I was putting into my body,” said Son. “During my own research, I came across cannabis just as it was being voted on for recreational use in California. I felt the need to ensure the safety of this product to the consumer.”

HerbDx plans to put its seed funding toward a small lab space, a mass spectrometer to optimize pesticide testing, and to advance production and marketing efforts. Outreach efforts will include an increased digital and social media presence, partnerships with special interest groups, and visibility at trade shows and conferences.

About SPARKTank
SPARKTank is a live pitch event where Brandeis entrepreneurs compete for seed funding in front of a live audience. Thirteen teams comprised of Brandeis students, faculty and staff pitched their innovative ideas to a panel of industry judges with the hopes of receiving a portion of the $50,000 grant pool. The pitches included startups, technologies and entrepreneurial ventures, which demonstrated the extensive breadth of entrepreneurial spirit at Brandeis University.

How to be a Productive Online Student

Online master’s degrees at accredited universities have become increasingly popular over recent years. Many programs, like the ones offered at Brandeis GPS, cater to professionals who are working full time and are seeking a degree to move the needle on their career. Truly asynchronous programs – where students aren’t required to log into a class at a certain time – allow students to set their own schedule when it comes to their academic study.  But for some online learners, the lack of structure can be a challenge. Below are some tips to help you achieve the perfect work-life-school balance while pursuing an online degree.

Schedule Your Time
Schedule your school time just like you would schedule an appointment or meeting. Consistency can be key. And don’t forget to get creative with your study time. Have a long train ride as part of your commute? Take care of your weekly readings while you ride. Drive to work? See if your text book has an audio version and listen in the car. Find a regular time to do your coursework, and soon it will become a part of your daily routine.

Find Your Place of Productivity
Ask yourself when you are most productive. Perhaps it’s on that long train ride where you easily focus. Are you most productive on Sunday afternoons while sitting in your local library? Do you enjoy staying in your pajamas and doing work from your kitchen table? There is no right answer as everyone has different zones of productivity. Make sure the space where you want to work is available and distraction-free in advance. You will get everything done a lot faster if you go in knowing this is your time and place for coursework.

Take a Break
If you have an assignment deadline approaching, you may be tempted to come home after a long day of work and open your computer to get your schoolwork done as quickly as you can. Don’t do that – you want to put your best foot forward! Separate your job from your coursework, take some time to relax, go to the gym, or eat a snack. Keep your brain power focused on what you’re doing so you can achieve results that make you proud.

Participate and Stay Engaged
In an online classroom, it is easy to keep quiet and only participate when necessary. Don’t take that approach: you’re here to learn, after all! Schools like GPS intentionally offer small classes to foster engagement and collaboration among your peers and instructors.

Stay tuned for more tips on how to be a productive online student, and don’t forget to reach out to your advisor or instructor for guidance.

Brandeis University’s Graduate Professional Studies division (GPS) is dedicated to developing innovative programs for working professionals. GPS offers 11 fully online, part-time master’s degrees and one online graduate certificate. With three 10-week terms each year, Brandeis GPS provides exceptional programs with a convenient and flexible online approach. Courses are small by design and led by industry experts who deliver individualized support and professional insights. For more information on our programs visit the Brandeis GPS website.

Army Reservist shares his GPS experience in his own words

Faces of GPS | Steve Boardman

In 2014, I was in pursuit of a career plan for the next 20 years of my life and chose to leverage my IT experience as a software developer to shift into consulting as a business intelligence and big data analytics expert. In search of a graduate program to help propel me into that evolving field, I spent more than 100 hours researching many data science and analytics degree options.

I found the Master of Science in Strategic Analytics at Brandeis University Graduate Professional Studies (GPS) to be the best fit for my life situation for many reasons:

  • The core curriculum and available electives seemed to be a well-balanced mix of business application, management, and technical disciplines.
  • The industry-experienced GPS faculty was a benefit because it enhanced my learning based on my prior undergraduate experience.
  • As an Army Reservist, the ability to conduct coursework online is an essential benefit. Moreover, the 10-week terms with a significant break between them promote a good work, school, and life balance, enabling students to complete the program in only 2 and a half years,  taking one course at a time.
  • The tuition fees were lower than other competing schools, and would be covered by my Post-911 GI Bill VA benefits by 90 percent.

Since I started the Strategic Analytics program with GPS in spring 2015, I have completed seven courses toward my degree thus far and plan to graduate in the summer of 2017. Much of the knowledge that I’ve gained from the coursework has been directly applicable to my current position as an archival data systems development consultant. From what I’ve learned, I’ve been able to conduct more focused data analysis and produce more meaningful results to management, which has helped me earn their confidence and trust. As a result, I was given the lead role in spearheading my client’s business intelligence and data management strategy for analytics in September 2015. My return on investment is being realized even before completing my degree requirements.

boardman_wife_mil_formalCharging through the academic rigors of the program’s coursework and research has been achievable without a major sacrifice from family time and other activities. Living and working in Charleston, SC, with my wife and five-year-old daughter, my evenings during the week and weekends are well-balanced. Not every evening is spent doing school work, which my wife is very happy about. While taking at least one course per term, I am able to work a challenging full-time IT job, lead a platoon size unit in the Army Reserve part-time, play drums in a professional local rock band, and spend plenty of quality time with my family. I am grateful to my employer who pays for my remaining 10 percent tuition out of pocket. Now that GPS offers a 15% discount on tuition for active military and veterans, that saves my employer and the VA around $500 per course. Choosing the MS in Strategic Analytics at GPS was one of my best decisions, as it has proven to better my quality of life.

Steve Boardman is a software development professional with over 20 years of experience providing leadership in developing IT solutions for a variety of industries. He specializes in Enterprise Architecture (EA), Business Intelligence (BI) Strategy, Enterprise Data Warehouse (EDW) Implementation, Service-Oriented Architecture (SOA), Systems Integration, Application Development, and Legacy System Migration.

Faces of GPS is an occasional series that profiles Brandeis University Graduate Professional Studies students, faculty and staff. Find more Faces of GPS stories here.

GPS launches tuition discount program for military members and spouses

GPS is excited to share  today a new policy that will offer military veterans, active-duty personnel and their spouses a 15 percent tuition discount on our online graduate programs and courses.

The discounts may be used in conjunction with other benefits earned through the Department of Veteran Affairs, such as the Post 9/11 GI Bill and the Yellow Ribbon Program.With this policy, we aim to empower academic and professional success within the U.S. military community.

Learn more here:  www.brandeis.edu/gps/future-students/military-discount.html

Note to qualified members:

If you’re interested in seeking spring 2017 admission, please submit your application by Dec. 13, 2016. You can also take individual courses for professional development without submitting an application. Registration for the 10-week spring 2017 term opens on Dec. 20, 2016, with class beginning Jan. 18, 2017. Visit www.brandeis.edu/gps for more information.

The Best Jobs for Life-Work Balance

Glassdoor, a popular jobs and recruitment website, recently released a crowd-sourced list of best jobs for achieving work-life balance. Many of the positions in the Glassdoor list directly correspond to the industry-driven master’s degrees offered at GPS. Among the 29 positions profiled include:

1. Lab Assistant
2. Creative Manager
3. Computer Programmer
4. Marketing Coordinator
5. Data Analyst
6. Content Manager
7. Web Designer
8. Social Media Manager
9. Scrum Master
10. Marketing Analyst
11. Devops Engineer
12. Mobile Developer
13. User Interface Designer
14. Data Scientist
15. User Experience Designer

Whether you currently hold one of the positions above or are interested in advancing into a similar job, you’re probably looking to achieve balance in all areas of your life. For those seeking to pursue a graduate degree, Brandeis GPS fosters a community that is mindful of the multiple demands facing adult learners and while offering the rigorous standards of excellence that makes Brandeis one of the top universities in the country.

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