For those who build things designed for human use, the understanding of human behavior is critical, and the design and development of digital properties is no exception. More and more designers are working to produce technologies that adapt to the user rather than attempt to force behavioral change. It is important for these designers to apply social and psychological principles to predict user responses.
Brandeis GPS will be offering Cognitive and Social Psychology of User-Centered Design as a part-time, full online course this October. The 10-week course will explore the behavioral, cognitive and social aspects of human activity. Throughout the course, students will examine the psychological and social aspects that impact human interface interaction in both physical and virtual environments. Topics will include Signal Detection Theory, Gestalt Theory, Cognitive Load Theory, and various motivational theories as well as the cultural and social implications of design.
By the end of the course, students will be able to:
- Identify the cognitive and social psychology principles that impact the use of a particular design, and offer design solutions that will ensure effective user experience
- Explain Cognitive Load Theory, apply the theory to designs, and explain the whys and hows of reaching optimal cognitive load
- Explain Signal Detection Theory and apply the theory effectively to designs
- Make reasonable predictions of human behavior with regards to a user interface and/or design by applying their knowledge of perception, attention, and cognition
- Apply knowledge of emotion and motivation theories to designs in order to make them more effective, and explain the choices and applications
- Identify where a particular design may create a cognitive error, or why a particular design may have caused a cognitive error, and offer solutions to reduce error
- Effectively communicate design solutions to stakeholders
At Brandeis GPS, you can take up to two courses before enrolling in one of our 12 online master’s degrees. If you’re interested in exploring the MS in User-Centered Design, or would like to learn more about cognitive and social psychology as part of your own professional development, contact the GPS office for more information or to request a syllabus: 781-736-8787, gps@brandeis.edu, or submit your information.
