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Tag: cognitive psychology

Cognitive and Social Psychology of User-Centered Design

For those who build things designed for human use, the understanding of human behavior is critical, and the design and development of digital properties is no exception. More and more designers are working to produce technologies that adapt to the user rather than attempt to force behavioral change. It is important for these designers to apply social and psychological principles to predict user responses.

Brandeis GPS will be offering Cognitive and Social Psychology of User-Centered Design as a part-time, full online course this October. The 10-week course will  explore the behavioral, cognitive and social aspects of human activity. Throughout the course, students will examine the psychological and social aspects that impact human interface interaction in both physical and virtual environments. Topics will include Signal Detection Theory, Gestalt Theory, Cognitive Load Theory, and various motivational theories as well as the cultural and social implications of design.

By the end of the course, students will be able to:

  • Identify the cognitive and social psychology principles that impact the use of a particular design, and offer design solutions that will ensure effective user experience
  • Explain Cognitive Load Theory, apply the theory to designs, and explain the whys and hows of reaching optimal cognitive load
  • Explain Signal Detection Theory and apply the theory effectively to designs
  • Make reasonable predictions of human behavior with regards to a user interface and/or design by applying their knowledge of perception, attention, and cognition
  • Apply knowledge of emotion and motivation theories to designs in order to make them more effective, and explain the choices and applications
  • Identify where a particular design may create a cognitive error, or why a particular design may have caused a cognitive error, and offer solutions to reduce error
  • Effectively communicate design solutions to stakeholders

At Brandeis GPS, you can take up to two courses before enrolling in one of our 12 online master’s degrees. If you’re interested in exploring the MS in User-Centered Design, or would like to learn more about cognitive and social psychology as part of your own professional development, contact the  GPS office for more information or to request a syllabus: 781-736-8787, gps@brandeis.edu, or submit your information.

How psychology can change user behavior

In a world where websites and digital ad networks serve us nearly one million marketing messages each year, it’s becoming increasingly difficult to capture the attention of web users going about their daily business. As content consumers, we tend to be task-oriented and ignore the things around us. “Banner blindness” occurs when users automatically ignore the ad-heavy right side of web pages.

As most of us tend to skim web content quickly, bulleted lists and short paragraphs to break up text are considerably effective at keeping users engaged. When it comes to online marketing, understanding the psychology behind web user activity is crucial to successfully promoting a product or running a business.

These topics are furthered explored in Brandeis University’s Cognitive and Social Psychology of User-Centered Design spring 2017 course. As part of the MS in User-Centered Design  graduate program, this part-time, fully online course will examine the psychological and social aspects that impact human interface interaction in both physical and virtual environments. Topics will include:

  • Signal Detection Theory, Gestalt Theory, Cognitive Load Theory and various motivational theories
  • The cultural and social implications of design
  • Cognitive and social psychology principles that will impact the use of a particular design

By the end of the course, students will be able to make reasonable predictions of human behavior with regards to a user interface and/or design and offer design solutions that will ensure effective user experience based on these principles.

Those interested in the course who do not yet wish to pursue a full master’s degree can still participate. At Brandeis GPS, you can take up to two online courses without officially enrolling in a program. This is a great opportunity to get to know our programs and approach to online learning. View our full course catalog here, and preview our spring 2017 courses here.

Questions? Questions? Contact our enrollment team at gps@brandeis.edu or 781-736-8787.

Brandeis University’s Graduate Professional Studies division (GPS) is dedicated to developing innovative programs for working professionals. GPS offers 11 fully online, part-time master’s degrees and one online graduate certificate. With three 10-week terms each year, Brandeis GPS provides exceptional programs with a convenient and flexible online approach. Courses are small by design and led by industry experts who deliver individualized support and professional insights. For more information on our programs visit the Brandeis GPS website.

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