The Brandeis GPS blog

Insights on online learning, tips for finding balance, and news and updates from Brandeis GPS

Tag: Corporate Partnership

How to attract and retain talent

In the current competitive job market, workplace benefits and perks go a long way to attract and retain top talent. To remain competitive, top employers find themselves investing in health/wellness and culture packages that include  gym memberships, catered lunches and happy hours on top of more traditional benefits like medical insurance, PTO and retirement savings plans.

Education — and tuition reimbursement for professional development in particular — is one employee benefit area where companies can truly distinguish themselves from their competitors. According to the Society for Human Resource Management’s 2018 Employee Benefits Survey, the majority of employees (86%) indicated that professional and career development benefits are important to overall job satisfaction. If employees are satisfied with their jobs, they are more likely to stay with a company for longer. And particularly in today’s tech-heavy industries, companies that provide employees with opportunities for professional development will also ensure that their talent will stay on the cutting edge of new technologies and best practices in their fields.

Brandeis GPS  offers employers a corporate partnership program that enables companies to provide their employees with discounted tuition on top-tier master’s degrees and professional development courses. We partner with national brands ranging from startups to Fortune 500 companies, including PTCNorth Shore Medical, and Harvard Pilgrim.

The benefits of a corporate partnership with Brandeis GPS are two-fold: employees are financially empowered to position themselves for career advancement, and companies can groom the next level of leadership from within.

GPS offers 12 fully online graduate programs. Our curricula captures the latest applied technologies and industry best practices while incorporating the rigorous standards of excellence that make Brandeis University one of the top universities in the country. GPS courses are taught by instructors who are leaders in their fields and bring an array of experiences and industry connections to their classrooms. Each of our master’s degrees and courses are shaped by input from program-specific advisory boards, ensuring that they remain current and relevant for students who are active practitioners in their fields.

Learn more about our corporate partnership options on our website or contact Kathryn Wight, Director of Partnership Engagement, at kwight@brandeis.edu or 781-736-8725.

How to create a digital culture at your workplace

The Enterpriser’s Project defines digital transformation as the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers.

In a world where technology is advancing at a rapid pace, digital transformation should be a required strategy for any organization. To be successful, workplaces must build a digital culture where employees embrace new technologies.

4 Steps for Building a Digital Culture

1. Be upfront about the digital transformation your workplace is undertaking 

Be sure to provide a clear message to employees about what is coming down the pike. Address the key components of what digital transformation is and keep employees informed on what changes they’ll see, what the impact will be, and the likely timeline.

2. Engage employees in forums for discussing  new technologies

Employees should be included in the digital transformation process by having an opportunity to discuss/debate advantages and possible disadvantages of new technologies. They should have a forum to ask questions about new tools and platforms and the most recent technologies such as AI and machine learning, and also feel empowered to share concerns and discuss ways to mitigate risks related to any upcoming transitions.

Graph displaying digital readiness

Image Source: https://infocus.dellemc.com/tim_wright/why-the-workforce-needs-to-change-for-digital-transformation/

3. Make expectations for digital transformation clear

Once there is a timeline in place for your company’s digital transformation, management should be clear with employees about what that is and make sure they are adjusting as necessary. Provide structured goals for employees and monitor individuals’ progress.

4. Promote digital readiness by pursuing professional development in tech-rich fields 

After explaining the digital transformation occurring in your workplace, employees will need to keep up-to-date with their technical knowledge. It may be beneficial to employees to take courses or undergo trainings for professional development.

Brandeis GPS provides online Master’s degrees in tech-rich fields including Strategic Analytics, Digital Marketing and Design, Digital Innovation for FinTech, Robotic Software Engineering, Instructional Design and Technology, and more. At GPS, you can take up to two courses for professional development before enrolling in one of our 12 online Master’s programs.

Brandeis GPS also works with employers through corporate partnerships, providing tuition scholarships and/or training and continual conversation around educational support for companies.

For more information about our 12 online Master’s degree programs or to learn more about taking courses for professional development, contact gps@brandeis.edu, call 781-736-8787 or visit www.brandeis.edu/gps

Faces of GPS: Meet Kathryn Wight – Director of Partnership Engagement

Did you know that Brandeis GPS helps companies develop stronger workforce pipelines?

Kathryn Wight Headshot

As Director of Partnership Engagement, Kathryn works with employers to understand their organizational needs and determine opportunities for Brandeis GPS to help upscale their employees. These corporate partnerships provide tuition scholarships and/or trainings and continual conversation around educational support.

Born and raised in Carlisle, MA, Kathryn received her degree in psychology and criminal justice from North Carolina’s Elon University. Upon graduation, she chose to remain in the south for a while. After spending some time working as a paralegal, she decided not to pursue a law career and made her way to higher education. 

Kathryn spent eight years at The College of William & Mary before her New England homecoming. She first served as the recruitment manager for the school’s undergraduate career center, working with employers to schedule their on-campus visits and planning career fairs. From there, she spent a few years counseling Master of Accounting students and managing employer relations for all master level programs in the Raymond A. Mason School of Business.

In her role at GPS, Kathryn focuses on helping companies envision how an educational partnership with Brandeis can help cultivate a strong employee benefits program. She finds meaning in building personal connections with partners and gaining a better understanding of how GPS programs and courses can help fill the unique needs of each organization she works with.

Kathryn’s favorite part of her job is all the people she gets to meet and learn about companies from startups to large Fortune 500 firms.

Outside the office, Kathryn is a runner who likes to travel and explore different food and wine cultures. She is currently planning a wedding (that is now less than six months away). She is also a dog lover and enjoys spending time with her five-year-old niece. 

Learn more about our corporate partnership options on our website or contact Kathryn Wight at kwight@brandeis.edu or 781-736-8725.

Faces of GPS is an occasional series that profiles Brandeis University Graduate Professional Studies students, faculty and staff. Find more Faces of GPS stories here.

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