The Brandeis GPS blog

Insights on online learning, tips for finding balance, and news and updates from Brandeis GPS

Tag: courses

Multichannel Marketing Course – Spring 2018

As part of our Spring 2 course offerings, check out our  Multichannel Marketing Campaigns course. This course is set up as a strategic and practical guide to designing, conducting and measuring multichannel marketing initiatives – for B2B and B2C brands. The course is designed to teach the fundamentals of 21st Century Digital Marketing – based on creating on-going, seamless customer experiences across digital and traditional channels.

Foundational topics covered in this class include the three stages of marketing:

  • The new customer journey, and why the marketing campaign is dead.
  • Developing customer journeys – the fundamentals.
  • Content, channels, and measurement for consumer journeys.

In addition, this course will look at the principles of paid, owned, and earned as converged digital marketing, and the role of diagnosing the channels for acquiring new customers.

Whether you’re already enrolled in the Digital Marketing and Design program at Brandeis GPS or are seeking a one-time professional development opportunity to advance your career, it’s not too late to sign up for an online course. Multichannel Marketing Campaigns does not have any prerequisites and you don’t need to apply to a graduate program to register. The deadline to apply for a Spring 2 course is April 6th.

For more information, please visit www.brandeis.edu/gps or contact us at 781-736-8787 or gps@brandes.edu.

 

Why multichannel marketing should be part of your summer itinerary

Digital marketing professionals know that staying on top of the latest industry platforms is critical to being successful at their jobs. From Buzzfeed’s red-hot Tasty series to Facebook Live, today’s most social-savvy organizations are reshaping what we consider to be traditional marketing strategies to include new forms of digital storytelling. As we near the midway point of 2016, it’s clearer than ever that brands looking to stay relevant need to constantly monitor and update their marketing channels with a streamlined strategy that plays to the strengths of each newly emerged digital platform.

Multichannel Marketing at Brandeis

The Multichannel Marketing Campaigns course at Brandeis GPS offers students a comprehensive overview of how to market a campaign using the latest digital channels. Taught by Lora Kratchounova, the founder of Scratch Marketing + Media, the course covers best practices for designing, tracking and measuring the effectiveness of various digital and social tools. This 10-week, part-time course is fully online and can be completed from any location — yes, even the beach.

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Whether you’re already enrolled in the Digital Marketing and Design program at Brandeis GPS or are seeking a one-time professional development opportunity to advance your career, it’s not too late to sign up for an online course. Multichannel Marketing Campaigns does not have any prerequisites and you don’t need to apply to a graduate program to register.

Dates to know:

May 20: the last day to register for summer 2016

May 25: first day of classes

August 2: last day of classes

For more information, please visit www.brandeis.edu/gps or contact us at 781-736-8787 or gps@brandes.edu.

 

SPOTLIGHT ON JOBS: Brandeis GPS

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SPOTLIGHT ON JOBS

Members of the Brandeis GPS Community may submit job postings from within their industries to advertise exclusively to our community. This is a great way to further connect and seek out opportunities as they come up. If you are interested in posting an opportunity, please complete the following form found here.

Title:  Adjunct Instructor

Where:  Graduate Professional Studies, Brandeis University

Graduate Professional Studies (GPS) welcomes applications for its adjunct faculty pool on an ongoing basis.  As a general rule, our adjunct faculty have earned a master’s degree and many hold additional academic degrees and industry-specific credentials.  They have professional expertise which they bring to the online class discussions.

Our 10-week courses are taught fully online, with no set days or times for interaction.  Previous experience teaching online is not required; GPS offers a comprehensive training program for qualified instructors.

If you would like to be considered, please review our part-time applied master’s degree programs and submit an application, which includes an uploaded current resume or CV.

Brandeis University is an equal opportunity/affirmative action employer. It is the policy of Brandeis University not to discriminate against any applicant or employee on the basis of race, color, religion, sex, sexual orientation, age, genetic information, national origin, veteran status, or disability. We encourage women, persons with disabilities, and veterans to apply.

Current Openings

Adjunct Instructor, User-Centered Design

Adjunct Instructor, Digital Marketing and Design

Adjunct Instructor, Strategic Analytics

If you are interested in teaching for GPS, either in one of the course clusters listed above or in another GPS program area, please:

  1. Review our GPS Adjunct Instructor qualifications.
  2. Explore our Programs and Courses and our individual course descriptions.
  3. Complete an application, being sure to specify your particular program or course(s) of interest.
  4. We will contact you should any related positions become available.

Companies Our Faculty Represent

As industry leaders and active professionals within their areas of expertise, our adjunct faculty hold positions or have served as consultants at leading organizations, including the following:

Companies Our Faculty Represent
Amgen Fidelity Investments
AMR Research Harvard Medical School
Babson Capital Management LLC IBM
Biogen Idec Novartis
Comprehensive Power Inc. Pfizer, Inc.
Dana-Farber Cancer Institute Raytheon
EMC Schrodinger, Inc.
EMD Serono Shire Human Genetic Therapies
Sun Microsystems

 

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Creating the Total Package

Below is a post written by M.S. in Information Security graduate, Megan Olvera. She is an EMC employee who is continuing her quest for life-long learning. Below are her thoughts on her experience with Brandeis GPS.

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“I am admittedly a lifelong learner. I have always loved school, and although I had just wrapped up my first Master’s Degree in 2010, by 2011, I was already missing the classroom. Unfortunately, I couldn’t justify the time and expense required to earn another degree “just because.”  What to do, what to do?  My career had taken a turn from a more liberal arts focus into the world of IT, and although my daily responsibilities didn’t require an IT background, having that level of knowledge certainly wouldn’t hurt.  When my employer (EMC) sent out information about their partnership with Brandeis, jumping into the Master of Science in Information Security program seemed a perfect next step.

My previous formal education was focused on the Humanities side of the house, so I worried that I’d struggle with the more technical concepts I knew would come with this program; working in IT and learning IT in theory are often two very different things.  I was happy to discover that the Brandeis instructors were not only patient in clarifying issues for me, but they seemed to appreciate the human-experience slant that my own background naturally brought to our class discussions.  More than once, professors offered feedback that they valued the perspectives I added to the conversations.

HomeMakeover

The online learning format of Brandeis GPS was ideal for me, as I lead a busy life between family, work, and all-consuming hobbies.  If I had a vacation planned or needed to travel for work, there were no worries about missing class, as class came with me!  I’d be sure to message my professors of any planned time away, just in case I ran into connectivity issues, and most professors were accommodating if I asked for a weekly assignment to be made available early, so that I could work ahead when needed.

COstream

As I progressed through the curriculum at Brandeis, my new found knowledge was noticed and appreciated at work. At times, it even caused exclamations of surprise from my manager at my ability to clearly understand and troubleshoot technical issues that had stumped other members of our team.  In addition to learning technical concepts, I also learned how to efficiently communicate with management; presenting the need-to-know information in a way that enables them to quickly grasp issues and impacts and then make decisions.  In my current role, I interact with clients who expect a certain level of technical expertise combined with graceful communication skills, and now, thanks to my experience at Brandeis, I can confidently step forward and claim that competence.  If any readers are on the fence about committing to (in my case, yet another) degree program, hesitate no longer – Brandeis is the way to go!”

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