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Tag: Designers

Brandeis University to add two online master’s degrees this fall

Programs to address critical need for skilled professionals in expanding digital marketing and design industries

WALTHAM, MA – Brandeis University’s Graduate Professional Studies division (GPS) announced today the launch of two new fully online, part-time master’s degrees: a Master of Science in Digital Marketing and Design and a Master of Science in User-Centered Design.

The programs’ curricula incorporate the rigorous standards of excellence that make Brandeis one of the country’s top universities while capturing the latest applied technologies and industry best practices. Both 30-credit programs are designed so students can complete them in 1.6 to 3 years.

The M.S. in Digital Marketing and Design distinguishes itself from other degrees — particularly traditional marketing degrees — in how it blends together principles of digital marketing design, tactics dmd-heroand analysis. The program concentrates on the technical application of marketing theory in digital environments, equipping students with a rich toolkit for delivering sound, tailored digital marketing campaigns.

“Today’s businesses rely heavily on websites, blogs, social media and other digital content that are created and controlled by the organization,” said Steven Dupree, VP of Marketing at SoFi and the program’s chair. “Students will learn to leverage these assets, implement a sound media strategy, and analyze digital marketing data to make smart decisions that grow companies.”

The M.S. in User-Centered Design is geared toward professionals with backgrounds in human computer interaction, information technology, computer science, digital marketing, or interaction design. The program focuses on the psychological and other human factors that affect the usability of systems and should influence interface design strategies. Students learn processes for extracting user needs and requirements; developing concepts with wireframes/prototypes; and learning methods to refine and validate their designs through an iterative process.  Upon program completion, students will have developed a portfolio of artifacts that apply innovative thinking and a human-centered approach to web, applications or software enterprise system design.

UCD“Design-thinking coupled with leadership skills are the magic bullet that technology companies need to successfully innovate and produce world-class products and services,” said Blade Kotelly, VP of Design at Jibo and a member of the degree program’s professional advisory board. “This program strikes the ideal balance between theory and practice.”

In addition to the new programs, Brandeis GPS offers a post-master’s graduate certificate in Learning Analytics and eight fully online part-time master’s degrees applicable to an array of industries. All Brandeis GPS programs are asynchronous, providing students with a flexible and convenient approach to completing their degrees.

Students interested in applying for either program should complete their applications by Aug. 11, 2015. Students also have the opportunity to take courses prior to applying for admission. Registration for the fall 2015 term opens on August 25, with courses beginning Sept. 16. For more information, please visit www.brandeis.edu/gps.

About Brandeis GPS
Brandeis University’s Graduate Professional Studies division is dedicated to developing innovative programs for motivated professionals. GPS offers 10 fully online, part-time master’s degrees and one online graduate certificate program. With three 10-week terms each year, Brandeis GPS provides exceptional programs with a convenient and flexible online approach. Courses are led by industry experts who deliver individualized support and professional insights.

 About Brandeis University

Brandeis University combines the breadth and scope of a world-class research university with the intimacy and accessibility of a small liberal arts college. Consistently ranked among the nation’s best universities, Brandeis is widely recognized for the excellence of its teaching, the quality and diversity of its student body and the outstanding research of its faculty. As a leading research university and member of the prestigious Association of American Universities, Brandeis fosters self-motivated, curious students ready to engage new experiences and equipped for global endeavors.

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Adapting Design to the User

Written by: Kelsey Whitaker, A Senior at Brandeis University

The way in which people experience design is a vital factor in the success of any creation. There is currently a growing movement of designers who search to implement technologies that adapt to the user. This is where the newest Master of Science program at Brandeis GPS in User-Centered design comes in. User-centered design covers fields including Human Factors, Human Computer Interaction, and User Experience. Human factors deal with the physical factors of interaction as well as the psychological and social factors of design. Human computer interaction is concerned with the interfaces between humans and computers and how these factors influence user experience. User experience deals with the usability issues of design. In addition to providing students with an advanced understandingUCDGraph of these areas, the program at Brandeis GPS will provide students with the leadership skills necessary to implement and advocate for design thinking.

Currently, the field of User-centered design is in high demand and expected to grow significantly over the next ten years. CNN Money recently voted the profession as the #14 best job in America. It was also featured in Glassdoor’s list of “25 Highest Paying Jobs with the Most Openings Right Now.” “User experience has caught on so much, both as something that people enjoy doing and something that is more and more widely recognized as being valuable to a growing number of companies,” says user experience designer Louisa Armbrust. The applications of user-centered design are broad and specialization can be found in fields such as information architecture, web designing, engineering, interactive media, and technology. Leading organizations that are currently hiring user-centered designers include Amazon, IBM, Disney, Apple, and several more.

UCD

The Brandeis GPS user-centered design degree program is geared towards individuals who are currently working in fields such as information technology, computer science, information architecture, web design, and other related areas, who are looking to extend their expertise in human factors of design. The Brandeis GPS program is unique because there are few online master’s degree programs in this field, none of which are geared towards developing leadership. In addition to a focus on leadership development, the available electives will create possibilities for students to graduate with skills in user interface design. This is an altogether different field than user-centered design, however, employers generally search for individuals with skills in both. The 30 credit program consists of 7 required courses and 3 electives.

Interested in the User-centered design program at Brandeis GPS? Apply now! To learn more about the program, contact 781-736-8787 or  gps@brandeis.edu.

 

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A First Look at the New Degree Transforming Online Education

Join us for a free webinar “Online Learning for Professional Development” on Wednesday, June 25th and learn more about Brandeis University’s Division of Graduate Professional Studies’ brand new Masters of Science in Online Instructional Design and Technology program at the Virtual Open House Thursday, June 26th

Education does not look the same as it did ten – or even five – years ago. Rapid technological innovation combined with evolving economy has made online learning much more prevalent. In many ways, the internet has democratized education, making it possible to learn anywhere, anytime and at a much more affordable price point.

By unlocking greater access to education, online learning has exploded. There is a massive demand for the convenience of web-based learning, and especially for high-quality programs that can match the rich experience of classroom learning.

The result is a tremendous expansion in the field of instructional design and technology, or the creation of dynamic learning content for online delivery. Organizations desire skilled professionals able to translate classroom curriculum into an engaging, instructive online education. They need instructional designers who understand how users interact with these online portals and how to optimize their learning experience.

But developing digital courses requires a dynamic skill set, not easily acquired from any single educational program or work experience.

Until now.

Brandeis University’s Division of Graduate Professional Studies has launched an innovative new program transforming the landscape of online learning: Master of Science in Online Instructional Design & Technology. Students will develop extensive knowledge of the theory and practice involved in bringing cutting-edge quality learning experiences to the web. From conception to execution, graduates will have the skills they need to design and develop industry-best learning environments and experiences.

Interested in innovating the next frontier of education? Here are six reasons you should pursue a career in instructional design.

Industry Demand

Industry Demand

The popularity of online learning has skyrocketed in recent years. The convenience of the web makes it possible for working professionals to advance their careers or update their skill set without having to put their job on hold.

 “As public and private interest and money flow into this space, the need for highly trained professionals versed in the art and science of instructional design has almost certainly never been higher,” said Jason Gorman, a member of the professional advisory board for Brandeis’ master of science in online instructional design.

The total job postings for employees with instructional design skills and graduate degrees has increased by 63 percent between 2010 to 2013, according to Brandeis’ Advisory Board, and the Bureau of Labor Statistics projects above average growth as high as twenty percent for instructional design jobs between 2010 and 2020.

Opportunity for the pros: over 36,000 jobs will be created in just the next four years, according to the Bureau.

Dynamic Day-to-Day

Dynamic Day-to-Day

One of the most appealing aspects of instructional design is it is a dynamic field in which professionals are able to wear multiple hats in their quest to deliver cutting-edge educational experiences. Instructional design is about so much more than building cookie-cutter programs. It’s about understanding how we learn, harnessing technology to improve learning, and creating engaging and effective content to support educational objectives.

Instructional design is a multistage process that calls for a diverse of set of skills. Designers analyze past learning outcomes, and leverage that knowledge to design and develop enhanced instructional programs. They also partner with industry experts or professors to design the curriculum and produce content. They must even act as project managers to oversee how content, instructional tools, and technology integrate to create a dynamic learning environment.

Brandeis’ M.S. in Online Instructional Design & Technology equips students with an extensive and impressive skill set preparing them to meet the diverse demands of instructional design. Glance below to see a preview of promised program outcomes:

  • Apply evidence-based learning science and online pedagogical principles to the design, development, facilitation, and assessment of online courses and programs.

  • Design dynamic, adaptive, and interactive online multimedia-based instructional content and courseware.

  • Evaluate and integrate instructional technologies, platforms, and collaborative tools for use in diverse instructional settings and applications.

  • Demonstrate creativity and innovation in the application of instructional design principles and technologies to respond to instructional challenges and emerging trends.

Collaboration & Creativity

Collaboration & Creativity

Far from a mundane profession, instructional design involves considerable collaboration and creativity. Instructional designers partner with industry professionals or academic professors who are experts on topics to to create optimal eLearning experiences. Together, they brainstorm ways to improve upon past programs, add interactive elements, and other measures to make the educational experience more engaging and effective. They also partner in content creation and management to ensure the best possible learning materials are integrated in the curriculum. The wealth of opportunities to get creative and collaborate with others makes instructional design exciting field.

Bridging Theory & Practice

Bridging Theory & Practice

Instructional designers exercise both sides of their brain to translate theory into practice. They must possess the soft skills needed to nurture a sophisticated understanding of how people learn. There is a theoretical science behind learning that should guide and inform the creation of online educational programs. Educational models like ADDIE and other pedagogical principles must form the blueprint of online course design.

But professionals must step beyond theory and apply these principles to build a product. They must master the practice of utilizing technology to develop courseware solve challenges.

The opportunity to put theory into action and see the tangible results is a stimulating and satisfying part of an instructional design career.

Opportunity Across IndustriesOpportunity Across Industries

While educational institutions represent a large portion of the instructional design field, it is far from the only industry implementing web-based educational programs.

“Instructional design has become a crucial skill set for both educational institutions and training and development organizations across a variety of industries and sectors,” said Brian Salerno, who chairs Brandeis’ new master’s program.

Numerous organizations need educational, training, and professional development resources to maintain a productive workforce. Online materials are a cost-effective way to address onboarding, internal training, and various other instructional needs in private, governmental, and nonprofit industries.

From higher education to giant corporations, opportunities are wide open for instructional designers.

Be on the Cutting-Edge

Be on the Cutting-Edge

Instructional designers are on the forefront of technological evolutions. Because they often operate in the trenches of development, they have early access to cutting-edge new tools and softwares as they strive to build innovative, forward-thinking web experiences. Brandeis’ new master’s program will train students to effectively implement tools and technologies to build industry-leading courseware. Once in the field, however, this knowledge will only expand as more sophisticated technology emerges in the future.

 Brandeis University’s Division of Graduate Professional Studies

Brandeis University's Division of Graduate Professional Studies

Brandeis’ game-changing M.S. in Online Instructional Design & Technology prepares students to be on the forefront of the next frontier in education and training. Not only will they develop a crucial skill set coveted by many organization, but be able to do so on their schedule in small, interactive online courses.

join Brandeis’ Brian Salerno for free webinar “Online Learning for Professional Development” on Wednesday, June 25th and learn more at Brandeis University’s next  Virtual Open House on Thursday, June 26th. 

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