From healthcare to insurance to local boutiques, most companies today use digital marketing to drive business. As organizations find new ways to target users online and face increased access to customer data, digital marketers often find themselves at an ethical crossroads.
Black hat marketing techniques
“Black hat marketing” most often refers to certain SEO techniques. According to Omnicore, search engines drive 93% of all website traffic. To get ahead, companies will sometimes use black hat marketing to trick search engines into awarding their website a higher ranking, and getting it on the front page of search results. Other types of black hat marketing really fall into more of a grey area, and today’s digital marketers should have a plan for mitigating the risk of inadvertently executing unethical marketing strategies.
Ethics in Digital Marketing and Design
Brandeis GPS will be offering Ethics in Digital Design and Marketing as a part-time, fully online course during our Spring 2 session beginning in April. During the 10-week course, students will be presented with ethical dilemmas in digital marketing and work through the implications of various actions, including tricking search engines, posing as customers in social media, making false or exaggerated claims and using questionable or sneaky channels. Throughout the course, students will develop a set of principles and values through dialogue examining multiple perspectives.
At Brandeis GPS, you can take up to two courses before enrolling in one of our 12 online master’s degrees. If you’re interested in exploring the MS in Digital Marketing and Design, or would like to learn more about ethics in digital marketing for professional development, contact the GPS office for more information or to request a syllabus: 781-736-8787, email@example.com, or submit your information.
Digital learning is becoming increasingly common in classrooms of all ages. As K-12 and higher ed classrooms explore innovative online learning technologies and techniques, the modern workplace can also adapt instructional content to online and mobile platforms for learning and development. According to eLogic Learning, in 2015 the Learning Management System market was worth somewhere around $165 billion. At a 5% increase every year, that puts it on track to hit almost $240 billion by 2023.
Instructional designers work to use design thinking, evidence-based science, and pedagogical principles to develop adaptive and accessible digital learning experiences. Nowadays, that includes navigating the evolving legal landscape and ethical code that goes along with it.
Brandeis GPS will be offering Digital Ethics & The Legal Landscape of Instructional Design during our 10-week long Fall 2 session, starting in October. The fully online course will explore the legal issues arising from intellectual property, copyright law (including the fair use exception), the TEACH Act, and the Digital Millennium Copyright Act. It will also look at federal laws related to learners with disabilities and help students to develop strategies to ensure accessibility for these online learners.
During the course, students will also examine how to best protect online learner privacy rights of education records in compliance with the Family Education Rights and Privacy Act (FERPA). Students will apply these laws to realistic scenarios that may arise in the design setting and develop best practices to minimize risk of liability.
After examining the laws in place, students will explore the ethical challenges that arise in practice, including the creation of instructional materials that support a diverse learner audience, implications of the “digital divide,” and conflicts of interest stemming from opportunities for personal gain outside of the employment relationship. They will compare and contrast legal standards with ethical values with respect to the development and implementation of online instructional materials and use their knowledge to design their own ethical code relevant to their professional goals.
At Brandeis GPS, you can take up to two courses before enrolling in one of our 12 online Master’s degree programs. If you’re interested in exploring the MS in Instructional Design and Technology or would like to learn more about digital ethics as part of your own professional development, contact the GPS office for more information or to request a syllabus: 781-736-8787, firstname.lastname@example.org, or submit your information.