We know that pursuing a master’s degree can be overwhelming, particularly for students who work full-time and are already balancing professional and personal commitments. We also know that every student has a unique reason that drives him or her to return to school and complete their degree.
Hi, I’m Zanefa Walsh, a Brandeis GPS alum. I’m usually a private person but decided to share my why for pursuing the MS in Digital Marketing and Design because little did I know that the decision would be a stepping stone to where I am today: a digital communications and social cohesion consultant.
The fully online program, which consists of courses such as digital marketing strategy, writing for digital environments, and multichannel marketing campaigns, appealed to me during a time when I wanted to expand my knowledge to better meet the increasing marketing needs of my employer, which at the time was Brandeis. As soon as I learned that employees received 100% tuition remission, I started to explore courses even though I worried that adjusting to online learning would be challenging. I was delighted to learn that GPS offers the opportunity to take up to two courses before deciding to apply to a graduate program. After taking the two courses, I felt invigorated by the high-quality instruction and collaborative environment, that I applied.
I already had a master’s degree from another school, but the second time around as a graduate student differed from my first experience. I was now a mother, married, and working full-time. Finding ways to balance these conflicting responsibilities was essential. Yes, there were times when stress levels were high, but it was my discipline, an invaluable support system, and effective time management that got me through the three-year journey.
While expanding my knowledge was a major reason why I pursued this degree, deep down, it was so much more. My why was to prove to myself, and possibly other women of color, that taking on new opportunities and challenges leads to growth, whether you succeed or fail. No one else is as invested in your personal and professional growth as you. A year after completing the degree, I grew so much so that I had the confidence and determination to start my own consulting business in 2019.
With the knowledge gained from my GPS courses, along with over 15 years of work experience in the digital space, I now know what it takes to successfully conceive, produce, and execute a diverse range of data-driven multichannel marketing and communication strategies that build awareness, drive engagement, and foster a sense of belonging/community. Without a doubt, my decision to pursue a graduate degree at Brandeis GPS had an immediate and life-changing impact on my life.
For more information on the Digital Marketing and Design program or other online master’s degrees available at GPS, please visit brandeis.edu/gps.