The Brandeis GPS blog

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Tag: Faces of GPS (page 1 of 5)

Sean Milligan wins 2019 Rabb School Award for Outstanding Teaching

Sean Milligan gets an Outstanding Teacher Award plaqueSean Milligan, an instructor in the online Master’s in Project and Program Management program, has been awarded the 2019 Rabb School Award for Outstanding Teaching. Sean flew in from Pompano Beach, Florida to receive the award last week. The annual honor is given based on student evaluations, the development and implementation of top quality courses and a support for the goals of the Rabb School.

Sean completed his Master’s in Project and Program Management in 2014, and has been an instructor in the Rabb School of Continuing Studies since Fall 2015. His teaching specializes in addressing the common challenges that project managers face every day and presenting real-world solutions to those challenges, as well as transforming project and program managers into project and program leaders by employing various human factors that are inherent in the team environment.

At Brandeis, Sean teaches Challenges in Project Management and The Human Side of Project Leadership. He was instrumental in developing these key courses that allow students to engage with the important topics of the leadership of people, human-centered project communication, dealing with challenging personalities, managing geographically dispersed teams, overcoming stakeholders’ time management issues, and the navigation of external challenges as they relate to the project management life-cycle.

“I see him as a devoted person, a ‘workaholic’. He handled a huge volume of work within a short time-frame [supporting] numerous students,” commented one of his students. “He demonstrated that he practices what he preaches (or teaches). He always responds to your needs and asks further questions that prompt you [to conduct] further research.”

Sean Milligan HeadshotIn addition to teaching in the program, Sean serves as a Global Services and Support Director for a privately-owned software development company specializing in Enterprise Resource Planning (ERP) solutions for the manufacturing industry. He has more than 25 years of experience in managing projects and programs for a number of industries. He is a member of the Project Management Institute, is a certified Project Management Professional (PMP), and is a certified Myers-Briggs Practitioner.

When not working or teaching, Sean enjoys traveling, running, hiking, a good dining experience, and is a serious Red Sox fan.

Faces of GPS is an occasional series that profiles Brandeis University Graduate Professional Studies students, faculty and staff. Find more Faces of GPS stories here.

Meet Sue Bergamo, chair of the Information Security Leadership program

Sue Bergamo HeadshotBrandeis GPS is excited to introduce Sue Bergamo, the chair of our online MS in Information Security Leadership program.

In her role as chair, Sue oversees course quality and serves as a subject matter expert; providing the industry insight that keeps the program curricula and goals and outcomes current and relevant for students. She also recruits and mentors faculty and advises students on program and course requirements.

Sue is the Chief Information and Chief Security Officer (CIO & CISO) of Episerver, a global digital Commerce company. As an executive, she brings her leadership and broad technology experience to help companies concentrate on growth by promoting innovation and productivity enhancements through application development, infrastructure operations, data analytics, business process optimization and talent management.

As a certified cloud architect, Sue has an AS in Computer Science from Tunxis College, a BS in Business Administration from Post University, an Executive Leadership MBA from Boston University and a Master’s in Security from UMASS.

Sue’s career includes strategic positions at Microsoft, Net Atlantic, BTE Consulting, and two of Aramark’s apparel companies, Galls and Wearguard-Crest. She has also held high level positions at the Staples Corporation and at CVS Pharmacy.

Learn more about the part-time, online Master’s of Science in Information Security Leadership here.

Faces of GPS is an occasional series that profiles Brandeis University Graduate Professional Studies students, faculty and staff. Find more Faces of GPS stories here.

How to Turn Managing Projects into a Career in Project Management

By Leanne Bateman

By the time we reach adulthood, we have already managed many projects in our lives, whether or not we called it project management. We have completed school projects, participated in musical or theatrical productions, played a season or more of a certain sport, and/or completed any number of endeavors that were temporary in nature and resulted in a unique product or service. That’s all a project actually is, though the purpose, complexity and level of effort vary from project to project.

Following this simple theme, we enter the professional working world that will define our effort between (roughly) 9 a.m. to 5 p.m. over several decades until we retire. For many of us, much of our professional work will consist of some level of project management, whether we are directly managing projects or overseeing those who do. The longer we work, the more projects we will encounter since projects are the building blocks of a company’s capability and achievement. For those of us who are naturally inclined toward the organizational aspect of project management, we will enjoy the many benefits of dedicating our time and effort to work on a team focused on delivering a new product or service for the greater good of our company. This is the reward in itself.

Project Management Graphic

Image source: OnlyEngineerJobs.be

For myself, I started my career in information technology. After a few years as an HR Information Systems (HRIS) Manager, I found that the work I most enjoyed was managing HRIS system implementations and other related technology projects, so I decided to focus solely on project management in the next phase of my career. That was several years ago, and I have not looked back.

If you find this is also true for you—that the work you most enjoy is managing or overseeing projects—then there are no rules that say you can’t become a full-time project manager. The best way to do this is to keep managing projects whenever you can, since experience is by far the most important asset in our skill set. You can volunteer for projects at work while approaching your home projects in the same way, since all projects (professional or personal), require a phased approach of initiating, planning, executing, controlling and closing. Both the hard skills and soft skills required in project management get sharper with each project, as long as we continue to focus on continuous improvement of these skills and learn from past lessons. Also, the variety of projects we manage only serves to sharpen our project management skills more while also keeping us interested and learning. At least, this has been true for me.

In addition to gaining experience, I would also recommend the following steps to transition from managing projects to a career (or next phase of your career) in project management:

  1. Read the job postings for a Jr. Project Manager, Project Manager, Sr. Project Manager, PMO Lead, PMO Director and VP of Project Management. These job postings will give you insight into the daily responsibilities and qualifications of project management professionals. This is also a common professional path, though many professionals work as a Project Manager for their entire careers.
  2. Take a class! If you don’t yet have formal training in project management, it is definitely a good idea so you can fully understand and apply project management principles wherever appropriate. Check out Brandeis’s graduate program in Project & Program Management—you don’t need previous project management experience to take a course at Brandeis, just a bachelor’s degree.
  3. If you have a good amount of experience in managing projects, consider professional certification. The Project Management Institute (PMI) is the global governing authority in professional project management. They offer several levels of project management certification, including the industry standard Project Management Professional (PMP).
  4. Continue to hone your soft skills. The skill of communication in particular—verbal and written—is the most important and most commonly used skill in project management. Other soft skills such as leadership, team building, influence, negotiation, and emotional intelligence are critical, and there are endless opportunities to strengthen these skills daily in our personal and professional lives.
  5. Learn, learn, learn! As project managers we never stop learning.

I recommend the steps above because those are exactly what I did. And because my 9-to-5 time is valuable to me, I want to be sure to spend it doing what I most enjoy and what best utilizes and continues to develop my interests, skills and expertise. Transitioning to a career in project management is not for everyone, but it certainly was the best career move I ever made.

Leanne Bateman, MA, PMP, CSM, Six Sigma Green Belt, CIP is the program chair of the Project and Program Management program at Brandeis University Graduate Professional Studies, and the Principal Consultant with Beacon Strategy Group, a Boston-based management firm specializing in project management services. Leanne has 20+ years of project management experience across the areas of health care, biotech/pharmaceuticals, information technology, high-tech manufacturing, human resources, construction, housing/real estate, government, and higher education. 

Faces of GPS is an occasional series that profiles Brandeis University Graduate Professional Studies students, faculty and staff. Find more Faces of GPS stories here.

Project Management in the Government

By Mike Gauthier

Mike Gauthier HeadshotDo you work for the government? Is the public sector a career you may be interested in pursuing? Are you a contractor currently servicing the government? Do you have a passion for non-profits?

If these questions resonate with you, I would highly suggest pursuing professional development opportunities in government project management.   

Every year, Brandeis Graduate Professional Studies offers special topics courses that touch upon subjects that are popular, interesting, niche, or just unique in general. Project Management in the Government is certainly niche and popular these days, with public projects either being criticized or politicized. If you are a project manager, program manager, contractor, or administrator, this class may provide some insightful lessons learned and considerations when planning, budgeting, managing, closing out, and maintaining a project.    

The fully online course covers the framework of a government project’s entire lifecycle, but you will also explore the particulars of federal, DOD, state, local, and non-profits as it relates to these endeavors. We will look at case studies, and recent articles of the challenges project managers may face. One week of the 10-week course covers best practices in government and contractor vendor management (prequalification and after action reporting), while another hits upon capital budgeting, financing, and fundraising of projects.    

Here is what you can expect from taking this course with me:

  1. There is no textbook. I plan to run the class like a seminar where what you learn can immediately be directly applied where you work.   
  2. Your semester assignment is real world based. You will be able to use it for actual projects that you manage
  3. You will be able to perform a variety of framework analysis on planned and reactive government projects.
  4. You will be able to identify government and non-profit areas of importance to successfully work within their rule sets.
  5. You will be able to apply best practices in contractor management.
  6. You will be able to identify and analyze the proper use of project financing and debt management.
  7. You will be able to recognize and adjust to future trends in government and non-profit project endeavors.

This 10-week, fully online course will run from April 10 to June 18. Start the registration process here or contact 781-736-8787 or gps@brandeis.edu for more information.

Mike Gauthier currently serves as a Team Lead in the Contracting Services Department at MIT Lincoln Laboratory. He provides oversight, direction, and leadership to a group of contracts professionals in accordance with FAR, DFARS, and MITLL policies and procedures. He is also the Vice President for Education for the National Contract Management Association – Boston Chapter.   Gauthier is an Adjunct Faculty Member at Brandeis University Rabb School of Continuing Studies (Division of Graduate Professional Studies) teaching Negotiation, Procurement & Contract Management, and Project Management in the Government.   

Previous to MIT and Brandeis, he was the Chief Procurement Officer for the City of Woburn, Guest Instructor at the Massachusetts Office of the Inspector General, Procurement Analyst for City of Somerville and worked for many years servicing the Federal and State Governments as a contractor.  

He is certified as a Massachusetts Certified Public Purchasing Official (MCPPO) and as a Certified Professional Contracts Manager (CPCM), and Certified Federal Contracts Manager (CFCM) by the National Contract Management Association. He holds a Bachelor’s Degree from Boston College, a Master’s in Public Administration at Framingham State University, and trained extensively at Massachusetts Institute of Technology.  Gauthier was a presenter at the 2016 NCMA World Congress and 2015 March Workshop. He is a published author in NCMA and Massachusetts Office of the Inspector General publications.

Faces of GPS is an occasional series that profiles Brandeis University Graduate Professional Studies students, faculty and staff. Find more Faces of GPS stories here.

The importance of UDL

By Lance Eaton

Lance Eaton HeadshotAccessibility has been an important issue within education for decades and increasingly, one that is causing many institutions to revisit some of their daily practices and educational tools.  As more institutions leverage digital technology in their learning environments, some are coming up short in making sure all students can equally access such learning experiences. Since making learning experiences accessible to all students is legally required, institutions are more actively pursuing the practice known as Universal Design for Learning (UDL).

UDL is a conscientious effort to create learning experiences (everything from individual readings and assignments to entire courses and programs) accessible to a larger range of people, regardless of challenges they might face with regards to their physical, social, mental, and emotional abilities.  Implicit with UDL is the idea that there are many artificial barriers we often create that make it improbable or impossible for students to successfully learn and complete a course.

Universally Designed Picnic Bench

A universally designed picnic bench

To help people think about the challenges and opportunities of leveraging UDL to make courses more accessible, we have recorded this webinar along with a website with resources to help others more effectively develop learning experiences from which all people can benefit.  

View webinar  |  Learn more about Accessibility and UDL

Lance Eaton is an instructional designer and faculty development specialist at Brandeis University Graduate Professional Studies. His previous work includes working at North Community College and Regis College as instructional designer. He is currently working on his PhD in Higher Education from University of Massachusetts, Boston.

Faces of GPS is an occasional series that profiles Brandeis University Graduate Professional Studies students, faculty and staff. Find more Faces of GPS stories here.

Image Source: Virginia State Parks

Project Management in the Gig Economy

By Leanne Bateman

Leanne Bateman HeadshotIn last month’s blog post, I mentioned that in today’s market, a professional project manager has the option to work as a full-time project manager for a company or work as a project management contractor or consultant. This month, we will focus in on the contract project manager.

Prior to 2008, it was not uncommon to see project manager positions as regular full-time roles (particularly in IT departments) in many U.S. companies. When companies could not find an available full-time project manager to meet their needs, or if they didn’t have the funding for a permanent position, they had the option of hiring a contract project manager for a limited amount of time. This worked out great for the company, who could obtain an on-site PM to either augment their staff to manage several projects or hire the project manager to manage a single project without commitment for future work. It also worked out well for project managers who appreciated the typically higher pay while enjoying the flexibility of working across different departments, companies or industries.

The Rise of the Gig Economy
The rise of contract work in the 2000s came to be known as the “gig economy,” borrowing the term used by musicians to describe their paid show in a club or bar. The gig economy really took off after the significant economic downturn of 2008-2009, as companies went through layoffs and unemployed workers started taking temporary work to sustain their incomes. While the trend formed through dire circumstances and financial instability, growth continued long after the economy stabilized. That rate of growth will continue to increase. Why?

“Gigging”—whether through a set contract or ongoing consulting—tends to offer higher pay per hour to compensate for the lack of benefits. The flexibility is attractive to those who want more control over their work schedules or who seek breaks between contracts. There is also increasing opportunity to work in different companies and different industries, or to start as a contractor and convert to a permanent, full-time position once the compatibility between employee and employer is established.

Today, the gig economy is even stronger than could have been predicted for all levels of employees. The opportunities have stayed on par with the demand, including the rapid expansion of services such as Uber and Lyft as gig jobs offering riders a lower-cost transportation option. In the same way, accommodation services like Airbnb and HomeAway offer alternatives to pricier hotels. For both types of services, individuals are using their personal assets (their cars or homes) to make money through a temporary arrangement.

The Gig Economy and Project Management
So back to project management. The gig economy has been an extremely beneficial environment for both new and experienced project managers. Not only are there numerous opportunities across just about every professional segment and experience level, there is a consistently healthy rate of demand with low to moderate competition. And this demand is expected to increase significantly, eventually overtaking traditional employment by 2027:

The Future of the Gig Economy

Image courtesy of Jessup University

So, if you are one of the traditionally employed project managers interested in taking advantage of the benefits of working as a contract project manager, please be sure to take note of the typical differences before you take the leap.

Benefits Traditional Employment Contract Employment
Paid time off
Healthcare benefits
Employer contribution to Retirement Plan Depends on contract agency
Feeling of inclusion
Higher hourly pay
Flexibility in work schedule
Flexibility to work across different areas
Less involvement in company issues/politics

While contracting as a project manager has great benefits, it isn’t for everyone. But the same could be said for traditional employment arrangements. Whichever you choose, there is a robust demand for project managers, and it’s great to have options!

Leanne Bateman, MA, PMP, CSM, Six Sigma Green Belt, CIP is the program chair of the Project and Program Management program at Brandeis University Graduate Professional Studies, and the Principal Consultant with Beacon Strategy Group, a Boston-based management firm specializing in project management services. Leanne has 20+ years of project management experience across the areas of health care, biotech/pharmaceuticals, information technology, high-tech manufacturing, human resources, construction, housing/real estate, government, and higher education. 

Faces of GPS is an occasional series that profiles Brandeis University Graduate Professional Studies students, faculty and staff. Find more Faces of GPS stories here.

Faces of GPS: Meet Shannon McCarthy – Associate Director of Admissions and Student Services

Shannon McCarthy HeadshotIf you’re thinking about applying to a program at Brandeis GPS, you should have a conversation with Shannon McCarthy.

In her role as Associate Director of Admissions and Student Services, Shannon McCarthy works with applicants to our graduate programs, guiding them through the admissions process. Once they decide to enroll, Shannon helps them transition to working with a student advisor.

Born and raised in Taunton, MA, Shannon has stayed close to her New England roots. She received a degree in Sociology from Providence College before going immediately on to get her master’s in Higher Education Administration from Boston University.

As an undergrad, it was her internship in student affairs at Rhode Island School of Design that solidified her interest in higher education. After getting her master’s, Shannon worked first in admissions and then in academic counseling. She started at Brandeis GPS just over a month ago and enjoys her role because it is a combination of both.

Shannon wants students to know that she and the rest of the GPS team are available for any questions that they have. It can be challenging to come back to school after being in the workforce, all while juggling having a family and other personal and professional commitments. But the Brandeis GPS team is ready to work with you and help you succeed no matter what you have going on outside of school.

Shannon McCarthy HikingShannon is looking forward to working with students as they are applying and following up with them once they’ve started. She likes getting to see their next steps after they are accepted and continue to watch them be successful. She is also excited for her first graduation ceremony to see all the students get recognized for what they have achieved.

Outside of the office, Shannon loves spending time with her daughter, who’s almost a year old. She also enjoys taking dance and yoga classes and going hiking.

Faces of GPS is an occasional series that profiles Brandeis University Graduate Professional Studies students, faculty and staff. Find more Faces of GPS stories here.

Project Management Certification or a Master’s Degree: Which Should You Get?

By Leanne Bateman

Leanne Bateman HeadshotAs the program chair of the Project & Program Management program at Brandeis GPS, one of the most frequent questions I have gotten over my 11 years at Brandeis University is this: Which is more important and valuable, Project Management Certification (Project Management Professional, or PMP) or a Master’s Degree in Project Management?

Honestly, the answer depends on what you want to accomplish in your career. The options are: work as a full-time Project Manager for a company, work as a project management consultant or just gain project management knowledge and experience in your non-project management related role.

If you’re primarily interested in working as a project management consultant—which involves either working through an agency on assignment at a company, or contracting directly with a company—then the Project Management Institute’s PMP certification is the first credential agencies and companies will expect. Coupling the PMP with Master’s Degree in Project Management will add tremendous value and distinguish you from other consultants/contractors. If your interest is to work as a full-time Project Manager for a company, then both credentials will help you get the job, but the Master’s degree is far more valuable and says much more about your commitment to your project management career. Similarly, if you’re currently a manager or employee interested in learning more about project management and integrating that discipline into your daily work, then once again, the Master’s degree is the way to go. And, your company may be able to contribute to your tuition.

The difference between the two credentials is this: PMP certification is a short-term study of the hard skills and knowledge needed to be a professional project manager, and this knowledge is validated through a 200-question exam that takes about four hours to complete. While there are requirements that must be fulfilled prior to taking the exam, they can be interpreted differently and unless the exam candidate is audited by PMI, the requirements may or may not be equal from candidate to candidate. Also, according to PMI, the number of PMPs has increased by 40,000-80,000 each year since 2009; this increase further dilutes the value of PMP certification.

With a Master’s Degree in Project Management, the value is greater on several levels:

  • First, because of the longer-term period of study over 10 graduate-level college courses, the breadth and depth of academic and experiential knowledge is more extensive. This knowledge covers not only the hard skills of project management but more importantly, the soft skills so critical for a successful project manager: leadership, communication, conflict resolution, influence, negotiation and team building.
  • Also, a Master’s degree in Project Management is more discerning to potential employers since few project managers have this credential.
  • Finally—and importantly—a graduate program whose faculty possess real-world experience as professional project managers is invaluable as they demonstrate the applicability of the hard and soft skills in actual projects and programs.

If one thing is certain in project management, it is that despite any earned credentials, practical experience is the most valuable credential of all. So, a Master’s Degree in Project Management taught by experienced faculty and demonstrated through practical coursework exercises is the next best thing to actually working as a professional project manager.

Leanne Bateman, MA, PMP, CSM, Six Sigma Green Belt, CIP is the program chair of the Project and Program Management program at Brandeis University Graduate Professional Studies, and the Principal Consultant with Beacon Strategy Group, a Boston-based management firm specializing in project management services. Leanne has 20+ years of project management experience across the areas of health care, biotech/pharmaceuticals, information technology, high-tech manufacturing, human resources, construction, housing/real estate, government, and higher education. 

Faces of GPS is an occasional series that profiles Brandeis University Graduate Professional Studies students, faculty and staff. Find more Faces of GPS stories here.

Don’t wait to create social impact – just do it!

By Subhadra Mahanti

The end of the year is a perfect time to reflect upon how one has done in the past year. Personally, I go back a few years looking for a trajectory that evolves towards growth and meaningful impact-personal, professional or social. I feel a life well-spent is one that has created a ripple effect of positive change in the lives around.

During my undergraduate summer internships with Tata Steel and Tata Motors in India, I was introduced to Tata’s legacy of blending business with philanthropy. Though I was already involved in various community activities, that was the first time I witnessed how a business can positively impact communities by bringing together its products, processes and people. Both these internships opened my eyes to corporate citizenry. Tata’s mission of integrating social responsibility with corporate strategy resonated deeply within me.

Not long after, I joined MathWorks. Since then, I have come to truly appreciate MathWorks’ commitment to establish itself as a global corporate citizen through its Social Mission program. I first participated in this program in 2007. I was fundraising for AID (Association for India’s Development) while training for the upcoming Chicago marathon . With the help of individual contributions and company match, I was able to raise about $7000 in spite of being a new employee then. I have found myself increasingly involved ever since, be it through a-thon fundraisers, STEM initiatives, end-of-year donations or disaster relief. I continue to be impressed with the growing outreach of the company’s social impact initiatives. My most recent experience was during the Tamil Nadu flood relief efforts where in a matter of two weeks, we collected a total of $40,000 in company match and staff donations worldwide. This is an excellent testament to the organizational culture and behavior.

And when an entire organization gets involved in the betterment of its society, that in my mind is corporate social responsibility at its best. What better way to explore and expand one’s impact than by engaging through such immersive experiences! I feel privileged to have had such an opportunity. At the same time, I recognize that there is still much to learn and so many avenues to discover.

For those of you contemplating to start out on this journey, there is a plethora of resources out there. Some of my favorite reads are: Creating a world without Poverty by Muhammad Yunus (a link to Yunus’ interview on Knowledge@Wharton) and The fortune at the bottom of the pyramid by C. K. Prahlad.

Also, McKinsey Quarterly published the following articles on the topic that caught my attention: Valuing Corporate Social Responsibility and Making the most of corporate social responsibility. Another site that I follow is Social Edge: it has posts and comprehensive discussions about personal experiences with for-profit, non-profit and the hybrid models-the challenges and the advantages.

Foundations like Scwab and Skoll probably pioneered the concept of social enterprise but the world has caught up fast. Organizations like Ashoka and conferences like Net Impact bring together social entrepreneurs round the globe and promote access to social financing and social venture capital firms. Now even top business schools have dedicated programs and tracks on social impact and entrepreneurship. After all, social responsibility is not a choice anymore: It is a necessity to sustain in today’s competitive landscape.

Read the article as originally published here.

Subhadra Mahanti is  a member of the Brandeis GPS Software Engineering advisory board.

Faces of GPS is an occasional series that profiles Brandeis University Graduate Professional Studies students, faculty and staff. Find more Faces of GPS stories here.

Technology Transformation for 2019

By Matthew Rosenquist

Digital technology continues to connect and enrich the lives of people all over the globe and is transforming the tools of everyday life, but there are risks accompanying the tremendous benefits. Entire markets are committed and reliant on digital tools. The entertainment, communications, socialization, and many others sectors are heavily intertwined with digital services and devices that society is readily consuming and embracing. More importantly, the normal downstream model for information has transformed into a bi-directional channel as individuals now represent a vast source of data, both in content as well as telemetry. These and many other factors align to accelerate our adoption and mold our expectations of how technology can make a better world.

This year’s Activate Tech & Media’s Outlook 2019 presentation provides a tremendous depth of insights in their slide deck (153 slides) with a great amount of supporting data. It highlights many of the growth sectors and emerging use-cases that will have profound impacts on our daily lives.

Transforming Tech IntelligenceWomen's face being scanned

We are moving from the first epoch of digitally connecting people, to the second epoch of making intelligent decisions through technology. Artificial Intelligence research is advancing and with it the infrastructure necessary to make it scalable across a multitude of applications. Solutions are just beginning to emerge and yet showing great promise to make sense and use the massive amounts of data being generated.

Overall, devices and services continue to evolve with more awareness and functionality. We are in the ramp of adding ‘smart’ to everything. Smart: cars, cities, homes, currency, cameras, social media, advertising, online-commerce, manufacturing, logistics, education, entertainment, government, weapons, etc. It will be the buzzword for 2019-2020.

Such transformation opens the door where tools can begin to anticipate and interweave with how people want to be helped. Better interaction, more services, and tailored use-cases will all fuel a richer experience and foster a deeper embrace into our lives. Technology will be indispensable.

Risks and OpportunitiesGears and numbers

Reliance in our everyday activities means we have the luxury of forgetting how to accomplish menial tasks. Who needs to remember phone numbers, read a map, operate a car, or know how to use a complex remote control. Soon, our technology will listen, guide, watch, autonomously operate, and anticipate our needs. Life will seem easier, but there will be exceptions.

All these smart use-cases will require massive data collection, aggregation, and processing which will drive a new computing infrastructure market. Such reliance, intimate knowledge, and automation will also create new risks.

The more we value and rely on something, the more indebted we are when it fails. We must never forget that technology is just a tool. It can be used for good or for malice. There will be threats, drawn to such value and opportunity, that will exploit our dependence and misuse these tools for their gain and to our detriment. At the point people are helpless without their intelligent devices, they become easy victims for attackers. As we have seen with data breaches over the past several years, when people are victimized, their outlook changes.

In this journey of innovation and usage, public sentiment is also changing across many different domains. The desire for Security, Privacy, and Safety (the hallmarks of Cybersecurity) continues to increase but may initially be in direct conflict for our desire to rapidly embrace new innovations. This creates tension. We all want new tech toys (it is okay to admit it)! Innovation can drive prosperity and more enjoyment in our lives. But there are trade offs. Having a device listen, record and analyze every word you say in your bedroom may be convenient in turning on the lights when you ask, but it may also inadvertently share all the personal activities going-on without your knowledge. A smart car effortlessly transporting you to work while you nap or surf the internet sounds downright dreamy but what if that same car is overtaken by a malicious attacker who wants to play out their Dukes of Hazzard fantasies. Not so much fun to think about.

In the end, we all want to embrace the wonderful benefits of new technology, but will demand the right levels of security, privacy, and safety.

Trust in TechnologyMan poking padlock

Unfortunately, trust in digital technology is only now becoming truly important. In the past, if our primary computing device (PC or phone) crashed, we breathed a small curse, rebooted and went on our way. We might have a dropped call or lost part of a work document, but not much more harm than that. That is all changing.

In the future, we will heavily rely on technology for transportation, healthcare, and critical infrastructure services. That autonomous car we expect not to crash, the implanted pacemaker or defibrillator we expect to keep us alive, or the clean water and electricity we expect to flow unhindered to our homes may be at risk of failure, causing unacceptable impacts. We want tech, but very soon people will realize they also need security, privacy, and safety to go along with it.

But how will that work? We don’t typically think of trust in terms of high granularity. We naturally generalize for such abstract thoughts. We don’t contemplate how trustworthy a tire, bumper, or airbag is, as those are too piecemeal, rather we trust the manufacturer of the car to do what is right for all the components that make up the vehicle we purchase. We want the final product, tied to a brand, to be trustworthy. For those companies that we trust, we tend to believe, whether correct or not, in all their products and services. This reinforces tremendous loyalty. The reverse is true as well. One misstep can become a reputational blight affecting sentiment across all a company’s offerings.

The saying “We earn trust in drips and lose it

in buckets” perfectly exemplifies the necessary

level of commitment.

Writing the word trustedTrust may become the new differentiator for companies that can deliver secure and safe products in a timely fashion. Those who are not trustworthy may quickly fall out of favor with consumers. Privacy is the first in many problems. Consumers, government regulators, and businesses are struggling to find a balance that must be struck between gathering data necessary for better experiences, but not too much that it becomes a detriment to the user. A difficult conundrum to overcome. Security and safety aspects will follow, where the potential risks grow even higher. The challenges are great, but so will the rewards for all those who succeed. I believe those companies which master these disciplines will earn long-term loyalty from their customers and enjoy a premium for their products.

2019 might be the first year where we witness this delineation as consumers may gravitate to more responsible companies and begin to shun those who have misplaced their trust. The big story for next year may in fact be how purchasing decisions for technology are changing, thus driving greater commitment to making products and services more security, private, and safe.

Interested in more insights, rants, industry news and experiences? Follow me on Steemit and LinkedIn for insights and what is going on in cybersecurity.

Read the article as originally published here.

Matthew Rosenquist is a member of the Brandeis GPS Information Security Leadership advisory board. He is a Cybersecurity Strategist for Intel Corp and benefits from 28 years in the field of security. He specializes in strategy, measuring value, and developing cost effective capabilities and organizations which deliver optimal levels of security. Matthew helped with the formation of the Intel Security Group, an industry leading organization bringing together security across hardware, firmware, software and services. An outspoken advocate of cybersecurity, he strives to advance the industry and his guidance can be heard at conferences, and found in whitepapers, articles, and blogs.

Faces of GPS is an occasional series that profiles Brandeis University Graduate Professional Studies students, faculty and staff. Find more Faces of GPS stories here.

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