The Brandeis GPS blog

Insights on online learning, tips for finding balance, and news and updates from Brandeis GPS

Tag: Industry experts

Upcoming UX webinar: a story-first approach to human-centered design

Thursday, Oct. 27, 2016
2-3 p.m. EDT
Hosted by Lou Susi, Program Chair of the MS in User-Centered Design

louis-susiWhen we design for experience, subtle and peculiar shifts come into play that demand a uniquely compassionate way of thinking about and guiding our practice. This webinar will explore:

  • The benefits of putting story concepts at the center of a human-centered design approach to improve the design process
  • The quality of a total human experience we’re ultimately all creating through our work.
  •  High-level perspectives, philosophies and mindsets pertaining to both design thinking and decision-making

Learn more and register!

Innovation Experts Discuss the State of Fintech

On Aug. 18, 2016, Brandeis GPS hosted a webinar led by Ashley Nagle Eknaian, chair of the new Master of Science in Digital Innovation for FinTech, with Jason Zaler, FinTech Partnerships Lead at PwC. This interesting and interactive discussion helped us celebrate the launch of the program, which is welcoming its first students this fall.

Just voted #36 in Onalytica’s list of top 100 FinTech innovators and brands, Zaler offered valuable insight into the evolving world of FinTech and the many industries impacted by this important technology. Zaler began the discussion by pointing out the many ways that most people use FinTech in everyday life through apps such as Venmo, Square, mobile banking apps, and robo-advice services. Because FinTech’s reach is constantly increasing, Zaler stressed the need to continuously reassess the industry.

“Learning so much about what was happening and seeing how fast it changed drove us to reevaluate the way we deliver insight and consulting,” Zaler said. “It propels us to develop a platform to provide that information to clients in real time.”

Zaler and Eknaian also discussed Fintech’s role in financial service institutions, technology companies, pay networks, and of course, FinTech startups. These groups are all trying to figure out how to best interact with one another to understand and maximize the new technologies available — to create the perfect marriage between financial institutions and technological innovation. The dialogue and new questions springing from these groups constantly draw many into this emerging field.

Competition with FinTech startups
Today in FinTech, some of the most important services exist on the backend of operations that consumers don’t often see. For example, FinTech services are used to clean up bank ledgers.

FinTech startups are essentially disrupters in the industry, knocking out other companies who would otherwise control this back-end technology. In order to help customers, big financial institutions are directly acquiring apps and cutting out big companies, making the process more efficient. As there is a lot of competition in this evolving industry, better products are constantly coming out for people to use on a day-to-day basis.

“It’s really an ecosystem where there’s a lot of movement, a lot of competition,” said Zaler. “The thing to be aware of is that as these companies jockey for a position, there is one benefit to the consumers: better products with better interfaces that you can use in your daily lives.”

Keeping customers through FinTech
Today, banks are working toward keeping their customers from the time they open their first account in college to an eventual retirement. To carry customers through their banking journey, banks now offer FinTech services for each stage of a customer’s experience. Zaler noted that customers today use an average of three to five FinTech products, so banks want to make sure their FinTech app stays on their customers’ phones.

FinTech around the world
FinTech is now a global industry, with major hubs in Silicon Valley, New York, London, Singapore, Israel, Dublin and Scandinavia. Regulations imposed on FinTech companies are what shape each country’s approach to FinTech throughout the globe. While Europe has more regulations that prevent FinTech companies from partnering with banks, the regulatory policies in China focus on making it easier for FinTech products to come to market, which causes major fraud issues and mistrust of these products in potential customers. With 30 percent of FinTech companies now under investigation in China, companies need to convince people they’re trustworthy before they can even begin to directly market their products.

Zaler also went on to discuss the benefits of large financial institutions relying on startups for services. He noted that there are three ways to think about how financial institutions can get FinTech services:

  • Buying them from another provider
  • Partnering with another company
  • Building their own

While many companies do opt to build their own or partner with other companies, often startups are cheap and have already developed the technology the large financial institution is looking for, making it more cost effective to just buy the technology.

This webinar, held in conjunction with the announcement of the new MS in Digital Innovation for FinTech at Brandeis GPS concluded with Zaler giving suggestions of how to stay up to date with FinTech news through following key influencers on Twitter and using the Denovo site, built by his company, PwC.

Study user interface design online at Brandeis

Did you know that Brandeis GPS offers courses for professional development? Enroll in an online course this fall and network with new colleagues in a 10-week, seminar-style online classroom capped at 20 students. Registration is now open and we’re celebrating by profiling our favorite fall courses.

Get an introduction to user interface design principles and concepts of user-centered design. With this 10-week, graduate-level course, you’ll learn the foundations of goal-directed design and best practices for creating intuitive software that aligns with user expectations and preferred behaviors. Topics will include:

  • User interface approaches for web, desktop and mobile applications
  • Navigation and menu selections based on application needs
  • Universal design and accessibility
  • Selections for graphics, colors, screen controls and interactive devices

Whether you’re looking to complete a full degree or advance your career through professional development, this course will change the way you think about designing for the user experience.

Fall courses run Sept. 14-Nov. 22. Whether you’re looking to complete a full degree or advance your career through professional development, this course is designed to equip you with the necessary skills for making an impact in any industry or organization.

How it works:
Take a part-time, online course this fall without enrolling in one of our graduate programs. If you like what you learn and want to continue your education, you can apply your credits from this fall toward a future degree. Questions? Contact our enrollment team at gps@brandeis.edu or 781-736-8787 or fill out our first-time registration form and we’ll be in touch.

Study digital marketing ethics online at Brandeis

Did you know that Brandeis GPS offers courses for professional development? Enroll in an online course this fall and network with new colleagues in a 10-week, seminar-style online classroom capped at 20 students. Registration is now open and we’re celebrating by profiling our favorite fall courses.

Get an introduction to the ethical dilemmas marketers face as they navigate an ever-changing digital landscape. With this 10-week, graduate-level course, you’ll learn to work through the implications of various actions, such as:

  • “Black hat” techniques used for tricking search engines
  • Posing as customers on social media and other digital networks
  • Using questionable or “sneaky” advertising channels as pop-ups and plug-ins

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Fall courses run Sept. 14-Nov. 22. Whether you’re looking to complete a full degree or advance your career through professional development, this course is designed to equip you with the necessary skills for making an impact in any industry or organization.

How it works:
Take a part-time, online course this fall without enrolling in one of our graduate programs. If you like what you learn and want to continue your education, you can apply your credits from this fall toward a future degree. Questions? Contact our enrollment team at gps@brandeis.edu or 781-736-8787 or fill out our first-time registration form and we’ll be in touch.

Study the evolution of FinTech online at Brandeis

Did you know that Brandeis GPS offers courses for professional development? Enroll in an online course this fall and network with new colleagues in a 10-week, seminar-style online classroom capped at 20 students. Registration is now open and we’re celebrating by profiling our favorite fall courses.

Get an introduction to the evolution of the financial industry landscape, the challenges and opportunities presented in today’s new era, and the drivers behind industry changes. With this 10-week, graduate-level course, you’ll analyze case studies of well-known FinTech companies and discuss leading business models, technology and trends. Topics will include:

  • The History of FinTech: from Mesopotamia to today
  • The digitization of banking
  • Big Data: structured and unstructured
  • Cryptocurrency, Blockchain and digital ledgers
  • Quantitative trading

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Fall courses run Sept. 14-Nov. 22. Whether you’re looking to complete a full degree or advance your career through professional development, this course is designed to equip you with the necessary skills for making an impact in any industry or organization.

How it works:
Take a part-time, online course this fall without enrolling in one of our graduate programs. If you like what you learn and want to continue your education, you can apply your credits from this fall toward a future degree. Questions? Contact our enrollment team at gps@brandeis.edu or 781-736-8787 or fill out our first-time registration form and we’ll be in touch.

 

Go beyond fantasy football with sports analytics at Brandeis

Did you know that Brandeis GPS offers courses for professional development? Enroll in an online course this fall and network with new colleagues in a 10-week, seminar-style online classroom capped at 20 students. Registration (for new and non-matriculated students) is now open and we’re celebrating by profiling our favorite fall courses.

Get an introduction to sports analytics and discover how data can lead to a new way of thinking about and evaluating sports. With this 10-week, graduate-level course, you’ll learn to use basic math and the latest industry theories to demonstrate the power of analytics when it comes to understanding sports. Topics will include:

  • Basic statistics and the history of sports analytics
  • Rating sports teams and players
  • Baseball, football and golf decision-making
  • Data visualization and the business of sports analytics
  • Sports analytics and technology

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Fall courses run Sept. 14-Nov. 22. Whether you’re looking to complete a full degree or advance your career through professional development, this course is designed to equip you with the necessary skills for making an impact in any industry or organization.

How it works:
Take a part-time, online course this fall without enrolling in one of our graduate programs. If you like what you learn and want to continue your education, you can apply your credits from this fall toward a future degree. Questions? Contact our enrollment team at gps@brandeis.edu or 781-736-8787 or fill out our first-time registration form and we’ll be in touch.

Master multichannel marketing this fall with GPS

Did you know that Brandeis GPS offers courses for professional development? Enroll in an online course this fall and network with new colleagues in a 10-week, seminar-style online classroom capped at 20 students. Registration (for new and non-matriculated students) opens on Aug. 23 and we’re celebrating by profiling our favorite fall courses.

With this 10-week, graduate-level course, you’ll learn best practices for creating ongoing, seamless customer experiences across traditional and digital channels. Topics will include:

  • Principles of paid, owned and earned digital marketing
  • Customer segmentation and persona development
  • Creating content, channels and metrics for b2b or b2c engagement
  • Mobile experience management and digital personalization

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Fall courses run Sept. 14-Nov. 22. Whether you’re looking to complete a full degree or advance your career through professional development, this course is designed to equip you with the necessary skills for making a marketing impact in any industry or organization.

How it works:
Take a part-time, online course this fall without enrolling in one of our graduate programs. If you like what you learn and want to continue your education, you can apply your credits from this fall toward a future degree. Questions? Contact our enrollment team at gps@brandeis.edu or 781-736-8787 or fill out our first-time registration form and we’ll be in touch.

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