The Brandeis GPS blog

Insights on online learning, tips for finding balance, and news and updates from Brandeis GPS

Tag: multichannel marketing

Multichannel Marketing Course – Spring 2018

As part of our Spring 2 course offerings, check out our  Multichannel Marketing Campaigns course. This course is set up as a strategic and practical guide to designing, conducting and measuring multichannel marketing initiatives – for B2B and B2C brands. The course is designed to teach the fundamentals of 21st Century Digital Marketing – based on creating on-going, seamless customer experiences across digital and traditional channels.

Foundational topics covered in this class include the three stages of marketing:

  • The new customer journey, and why the marketing campaign is dead.
  • Developing customer journeys – the fundamentals.
  • Content, channels, and measurement for consumer journeys.

In addition, this course will look at the principles of paid, owned, and earned as converged digital marketing, and the role of diagnosing the channels for acquiring new customers.

Whether you’re already enrolled in the Digital Marketing and Design program at Brandeis GPS or are seeking a one-time professional development opportunity to advance your career, it’s not too late to sign up for an online course. Multichannel Marketing Campaigns does not have any prerequisites and you don’t need to apply to a graduate program to register. The deadline to apply for a Spring 2 course is April 6th.

For more information, please visit www.brandeis.edu/gps or contact us at 781-736-8787 or gps@brandes.edu.

 

Master multichannel marketing this fall with GPS

Did you know that Brandeis GPS offers courses for professional development? Enroll in an online course this fall and network with new colleagues in a 10-week, seminar-style online classroom capped at 20 students. Registration (for new and non-matriculated students) opens on Aug. 23 and we’re celebrating by profiling our favorite fall courses.

With this 10-week, graduate-level course, you’ll learn best practices for creating ongoing, seamless customer experiences across traditional and digital channels. Topics will include:

  • Principles of paid, owned and earned digital marketing
  • Customer segmentation and persona development
  • Creating content, channels and metrics for b2b or b2c engagement
  • Mobile experience management and digital personalization

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Fall courses run Sept. 14-Nov. 22. Whether you’re looking to complete a full degree or advance your career through professional development, this course is designed to equip you with the necessary skills for making a marketing impact in any industry or organization.

How it works:
Take a part-time, online course this fall without enrolling in one of our graduate programs. If you like what you learn and want to continue your education, you can apply your credits from this fall toward a future degree. Questions? Contact our enrollment team at gps@brandeis.edu or 781-736-8787 or fill out our first-time registration form and we’ll be in touch.

Why multichannel marketing should be part of your summer itinerary

Digital marketing professionals know that staying on top of the latest industry platforms is critical to being successful at their jobs. From Buzzfeed’s red-hot Tasty series to Facebook Live, today’s most social-savvy organizations are reshaping what we consider to be traditional marketing strategies to include new forms of digital storytelling. As we near the midway point of 2016, it’s clearer than ever that brands looking to stay relevant need to constantly monitor and update their marketing channels with a streamlined strategy that plays to the strengths of each newly emerged digital platform.

Multichannel Marketing at Brandeis

The Multichannel Marketing Campaigns course at Brandeis GPS offers students a comprehensive overview of how to market a campaign using the latest digital channels. Taught by Lora Kratchounova, the founder of Scratch Marketing + Media, the course covers best practices for designing, tracking and measuring the effectiveness of various digital and social tools. This 10-week, part-time course is fully online and can be completed from any location — yes, even the beach.

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Whether you’re already enrolled in the Digital Marketing and Design program at Brandeis GPS or are seeking a one-time professional development opportunity to advance your career, it’s not too late to sign up for an online course. Multichannel Marketing Campaigns does not have any prerequisites and you don’t need to apply to a graduate program to register.

Dates to know:

May 20: the last day to register for summer 2016

May 25: first day of classes

August 2: last day of classes

For more information, please visit www.brandeis.edu/gps or contact us at 781-736-8787 or gps@brandes.edu.

 

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