The Brandeis GPS blog

Insights on online learning, tips for finding balance, and news and updates from Brandeis GPS

Tag: Online Learning (page 1 of 8)

Meet Theo Groh: Founding Partner of Wheelhouse Web and Student of Brandeis GPS

Business owner and matriculated student at Brandeis GPS uses knowledge from Master’s program to grow his business and help achieve long-term professional goals.

Theo Groh is a matriculated student in the Brandeis Graduate Professional Studies (GPS) Master of Science in Digital Marketing and Design. Theo was hesitant to go back to school while working full-time growing his business, Wheelhouse Web – a web, communications, and marketing solutions company based in New Hampshire. Theo is three classes into his degree, and is already seeing GPS help with his long-term professional goals:

  • To build his new company into a thriving and financially stable company that can provide full time employment, benefits, and a growing return to himself and his business partners.
  • To develop his marketing skills to truly have his company be a one stop shop for digital marketing.
  • To grow his company to the point that allows them to take only the clients they absolutely want to take and allows them to work with clients promoting social or environmental change.

Headshot of Theo GrohTheo is among many students who are full-time professionals that are looking to enhance their careers with the benefits of a high-quality graduate education in niche fields with the convenience and flexibility of online learning designed for working professionals.

He has already made progress toward his professional goals, and says that, “So far, GPS has helped me expand the range of digital marketing services I offer and boost my confidence in my skill set. I believe it has also helped strengthen my professional resume, which has helped attract and retain clients.”

What first caught Theo’s attention about GPS was that it is completely online, allowing him to work full-time, is practical and relevant to the work he wants to do, and doesn’t require GRE or standardized test scores.

“I really liked that the degree was specifically in Digital Marketing and Design, not just in Marketing or an MBA with a marketing focus,” said Groh. “That was important because if I was going to go back to school, I wanted a degree that was very specific to the field I was in, very relevant to the work I was doing, and could help me in my business by helping certify to clients that I knew what I was doing.”

GPS offers 13 different master’s Programs in professional fields:

Theo says, “I think what I value the most about GPS is that I am in a class full of working professionals in my field being taught by an expert working professional in my field.”

GPS instructors are industry leaders who also work full-time outside of GPS, bringing real-world experiences and knowledge to their classrooms. And because class sizes are capped at 20 for GPS classes, students like Theo can network within their classes to build connections within their fields.

Before founding his new company in July 2017, Theo worked in New Hampshire politics, independent school admissions, outreach, and marketing. His education at Brandeis GPS has also enriched his political volunteer commitments and outside hobbies. Since starting his most recent class, Writing for Digital Environments, Theo has taken on a long-term personal goal of online food writing, committing to do a monthly blog post on local New Hampshire food and drinks for Stay-Work-Play New Hampshire.

Theo’s experiences in politics, which may seem unrelated to Digital Marketing and Design, informed his work ethic and gave him experiences that help him bring diverse experience to his business and his classes. He says of his time working in politics,

“During that time, I was working 14-18-hour days 7 days a week for months on end during campaign season… I learned that I had it in me to do that kind of work. Like doing endurance training, my experience working in politics showed me what I was made of and taught me what my capabilities and limits were. If I could work long hours in an extremely high-pressure environment for low pay in politics, often for challenging bosses, I knew I was capable of working hard and succeeding in almost any environment. It taught me not to be afraid of hard work and gave me the confidence I needed to start my own business.”

Theo’s business “aims to be the trusted web design and digital marketing choice of dynamic small businesses, striving non-profits, and thriving schools.”

In order to help him reach his goals and the goals of his company, his MS in Digital Marketing and Design at GPS offers the following program outcomes:

  • Build and actively manage digital marketing campaigns across social media, website and mobile platforms.
  • Have a comprehensive working knowledge of digital and social media platforms.
  • Write appropriate content for online and digital audiences.
  • Develop thorough digital marketing campaigns that integrate multiple channels.
  • Track results of digital advertising through analytics tools and use the data to inform future marketing decisions.
  • Use advanced media tools to enhance digital strategies.
  • Communicate the value of digital marketing as it relates to an organization’s overall marketing strategy.

Theo has found that his class assignments help his real-world experiences in business, and says, “I really love the assignments where we have to pick existing companies and talk about how they do on a particular aspect of marketing. I think it’s a great way to learn, and it helps me with my company because a big part of what we do with our small business clients is going in and analyzing what they are currently doing for digital marketing and providing them with advice and services to improve their marketing. I also like the assignment we have in [Writing for Digital Environments] of picking an organization or business that needs help with their marketing. I think it’s a great challenge, something I love to do in my business, and this assignment is helping me think about the best ways of doing that.”

Not only have his GPS classes enhanced his professional life already, but Theo’s professional experiences have enhanced his learning. In his GPS classes, he engages in discussions with professionals at varying levels of their careers in the Digital Marketing and Design field, allowing for rich learning from instructors and peers.

Content contributed by Digital Marketing and Design student Lily Gardner with permission.

Faces of GPS is an occasional series that profiles Brandeis University Graduate Professional Studies students, faculty and staff. Find more Faces of GPS stories here.

How to “master” online graduate school over the summer

From kindergarten through undergrad (and even some graduate programs), students around the world look forward to getting outside and enjoying the summer sun.  For part-time, online graduate students however, “school’s out for summer” doesn’t necessarily apply — and this can be a very good thing.

Non-traditional graduate programs will often offer summer terms in addition to the standard fall and spring semesters. These options allow students who are working full-time the opportunity to complete their graduate programs even more quickly.

Brandeis GPS offers four 10-week sessions each year, with classes beginning in July, October, January and April. The upcoming July 2018 session, which is technically called Fall 1, runs from July 18 through Sept. 25.

Computer and drink at the beach

Some students may balk at a course that overlaps with scheduled vacation and travel, but taking classes from July to September doesn’t have to hinder any of your exciting summer plans. GPS courses are fully online and asynchronous, meaning that students can access their coursework from any location and timezone. Here are some tips for balancing your course load with your summer beach trips, European excursions and mountain views:

  • Plan as far in advance as you can and be realistic. Read through the course’s syllabus right away to take note of your big assignments, final projects, and exams. Check your calendar to see if you have any important events or travel coming up during the term so you can manage your time around them. If you know you’re spending a week away or have a particularly busy weekend coming up, plan to complete your readings or discussion posts as early as you can. Be honest with yourself about how much time you’ll need for your coursework each week, and build a schedule that’s feasible for you.Sunset over the water
  • Take advantage of technology. Your online courses are mobile-friendly. Keep your mobile devices charged, and take advantage of courses that offer textbooks you can download to your favorite e-reader.
  • Don’t be afraid to disconnect. Summer travel will often involve long plane, train, and car rides with little to no WiFi access. With some advanced planning and downloading, you can take advantage of these long blocks of time to catch up on your coursework, so when you arrive at your destination, you can relax and enjoy yourself.

Good luck to everyone taking our Fall 1 courses, starting in July! For more information on GPS courses or graduate programs, contact gps@brandeis.edu or 781-736-8787 or check out our website.

Set Your GPS, the Next Stop is Your Dream Job

A Boston-area native finds Brandeis GPS Digital Marketing and Design program course offerings align best with her professional goals.

Brittany Sullivan grew up in Norwood, MA about 25 minutes outside of Boston. It’s also about 17 minutes from the Reebok International Headquarters, a place Brittany has wanted to work at for as long as she can remember.

Brittany Sullivan Brittany set her sights on becoming the next digital marketing manager at Reebok, something she would need to work very hard for. But that hard work is not without its rewards, including better job prospects and a higher annual salary. According to a 2015 Georgetown University study called “The Economic Value of College Majors”: “College graduates with a bachelor’s degree earn an average annual salary of $61,000 over the course of their career, while those with a graduate degree earn $78,000 annually.” With undergraduate degrees becoming more common, a master’s degree can really give you added skills and more confidence to pursue and land your dream job.

Some of the subjects Brittany felt passionate about weren’t offered during her undergraduate degree in marketing. Her college offered more generic marketing classes that didn’t focus on digital media. She researched a few different programs, but found the list of courses offered by Brandeis GPS to be the most focused on her professional goals.

Why Enroll at Brandeis GPS?

Brandeis GPS works around your schedule. There are many students currently enrolled who also work a full-time job, just like Brittany. Because Brandeis GPS offers part-time online classes, students can work full time and study when it’s convenient for them. Not sure if a master’s program is for you? Or are you worried about the increased workload? Brandeis GPS will let you take two classes as a trial before officially applying to the program. This can help a potential student gauge if he/she will be able to continue working a full-time job and attend class in-person or online. Recent college grads who are new to the workforce might not be ready to work and take classes at the same time.

Brittany knew she was interested in marketing, but things can change. Brandeis GPS offers 12 master’s degrees, from software engineering to project management. Brittany had the freedom to change and not have to leave the GPS program. But she was concerned about working a full-time job and going to school. In fact, she was all set to take two classes, but after meeting with her student adviser, she decided to start with one and see how it went.

Need Directions?

Everyone learns in different ways and at different speeds. There are a lot of questions to ask yourself before getting a master’s degree at any school, like how long you intend on working in your chosen field, or if there are any financial concerns. Student advisers can help answer these questions and more. Let them be your guide through this exciting transition into higher education.

The GPS program offers small classes, giving the instructor more time for 1-on-1 interaction. Every instructor has virtual office hours or can meet virtually by appointment.

For students who have never taken an online class, the structure can seem foreign at first and maybe a little intimidating. Brittany could continue working at her job, thanks to the flexibility that online classes offer.  GPS faculty are trained to teach online, so that you can focus on learning. In addition to extra training, professors are active professionals in their fields to ensure you are receiving the most up-to-date information and instruction. Even during online classes, students are encouraged to comment on their peers’ work, some assignments also will require students to work as a group.

The Road Ahead

“We should not judge people by their peak of excellence; but by the distance they have traveled from the point where they started.”
― Henry Ward Beecher

By the end of Brittany’s graduate program, she will be one step closer to her dream job at Reebok. She will be a valuable employee because she invested in her future.

This is Brittany’s first course at Brandeis and there will be many more. She knows she is on the right path with the Brandeis GPS program.

Content contributed by Digital Marketing and Design student Andrew Scarella with permission.

Faces of GPS is an occasional series that profiles Brandeis University Graduate Professional Studies students, faculty and staff. Find more Faces of GPS stories here.

Brandeis GPS to Participate in the RoboBusiness AI Summit

Several Brandeis GPS staff members will be representing the division at next week’s Robotics and AI Summit: Advancing Manufacturing Competitiveness event. Special sessions include a round table on “Creating tomorrow’s Robotics leaders,” featuring Nancy Deangelis, Director of Program Development, and Brian Salerno, Director of Online Learning and Instructional Design. The conversation will focus on topics such as what academia can do to support innovation. Let us know if you’ll be attending! You can follow the Summit on Twitter, Facebook, and Linkedin and register here.

Brandeis GPS offers fully online, top-tier master’s degrees for professionals in today’s most in-demand fields. The Master of Science in Robotic Software Engineering program aims to help students develop an advanced understanding of robotic engineering concepts as they learn from leading software engineers and roboticists. While benefiting from the flexibility of a part-time fully online program, students also gain hands-on experience through the incorporation of robot kits into the curriculum. All courses are ten weeks long, and students can complete the 30-credit degree in as few as 18 months. Samples of our Robotics courses include Modern C++ and Robotics Frameworks, Design and Architectural Patterns for Robotics, and Robot Sensing and Perception.

If you’re interested in applying to the MS in Robotic Software Engineering, you should submit your application by June 20 for fall 1 admission with courses starting in July. Those interested in the program who do not yet wish to pursue a full master’s degree can still enroll in courses. At Brandeis GPS, you can take up to two online courses without officially enrolling. This is a great opportunity to get to know our programs and approach to online learning. Learn more about our MS in Robotic Software Engineering, and preview our Robotic Software Engineering courses here. You can also contact our enrollment team at gps@brandeis.edu or 781-736-8787.

Brandeis University’s Graduate Professional Studies division (GPS) offers fully online, part-time master’s degrees and professional development courses in today’s most in-demand fields. With four 10-week sessions each year, students can complete their degree in as little as 18 months. Courses are led by industry experts who deliver professional insights and individualized support. Brandeis GPS is dedicated to extending the rigorous academic standards that make Brandeis University one of the top institutions in the country to a diverse population seeking to advance their careers through continuing studies. Brandeis is a medium-sized private research university with a global reach, dedicated to first-rate undergraduate education and the making of groundbreaking discoveries. The university’s 5,700 undergraduate and graduate students are motivated, compassionate, curious, and open to exploring new and challenging experiences. 

Challenge Accepted: This Student Chose to Ride the Wave to Overcome Tragedy

Enjoying the flexibility of GPS courses, a Brandeis employee balances online graduate school with her other passions.

The ocean waves – their swooshing sound, their sparkle in the distance – are soothing to her eyes and mind. Gazing at the momentum of each wave as they crash against the shore offers a sense of serenity to it. The seemingly endless horizon breeds purity that helps take her away from what life’s struggles might have brought her. And it is with this meditative enjoyment of nature’s raw beauty that she finds complacency in life. As each wave crawls up the shore to makes its mark on the duney sand, it represents an accomplishment that which she is proud of.

Victoria Felson in Maine

Meet Victoria Felson: beachgoer and student at Brandeis Graduate Professional Studies (GPS).

Take One.

Victoria has a simplistic mentality that she garnered after an unfortunate tragedy she and her family suffered eight years ago. It was not easy at first to pursue a graduate degree when trying to overcome life-altering, personal distress. Her first attempt at grad school washed up quickly like a small wave that barely makes a ripple in the ocean. The ambition and desire was there, but Victoria’s life still had not quite settled down. She did not give up then though.

With each day there are many more waves to catch and grab hold of, many opportunities to embrace. As some waves reach their crest and dive back into the ocean, they have an almost inviting look. They crash back into the ocean with a sense of hopefulness and gleam the possibility of success. One day, Victoria saw a wave and did not take her eyes off of it. She saw herself diving back in with the wave headfirst, arms overhead, and with a bright smile on her face. It was time to earn her Master’s degree.

Take Two.

After learning from her co-workers that Brandeis GPS offers 100% online degrees, Victoria knew the program was a strong fit. Positive feedback from others already enrolled in the Digital Marketing and Design program reeled her in to take advantage of the free courses as a Brandeis employee. In reviewing other MBA programs, she noticed that they tended to offer only live classes at scheduled times during the week, and most of the student were full-time. Scheduled class times were not an option for Victoria, so the flexible online setting that Brandeis GPS offers has allowed her to balance school with work and her social life. Thanks to the ability to complete her degree as a part-time student as well, Victoria can still frequent Crane Beach in Ipswich, MA and fit schoolwork into her schedule comfortably. Considering a day away at the beach is like a vacation to her, she is not willing to compromise on that one. Victoria is pleased that she been able to further herself while still enjoy her passions in life.

As an older staff member with only an undergraduate degree, Victoria knows she needs to learn and acquire new skills so her background is not outdated. The real perk is that should Victoria decide to take a different path with Brandeis GPS, she still has until the end of her second course to matriculate into a program and still be able to apply the courses. The other beauty of Brandeis GPS is the integration between the programs. Many courses in various programs intersect with each other so Victoria is gaining a diverse skill set that can be applied to her work in a multi-faceted manner.

Life’s Other Pleasures.

Aside from the beach, some of Victoria’s other interests are walking in state parks, doing yoga, going to the pool in her condo complex, and tending to her patio garden filled with perennials. She enjoys being challenged by what perennials bloom in the sun, not requiring much maintenance and showing brilliant colors, just as her classwork challenges her to remain current with her skills and knowledge in the growing digital world. With the courses taught by professionals actively working in their respective fields, Victoria is gaining relevant expertise to apply to her work. As a senior support professional to the Vice President of alumni relations in the Institutional Advancement Division at Brandeis University, she has done some digital marketing in the past and plans to in the future. As she progresses with her courses though, she plans to find a job in marketing to directly apply the learned concepts on a regular basis. Victoria is confident that her Brandeis degree will present herself as a marketable candidate for employers that offer higher paying positions. Maybe she will look to expand her garden at that point, buy a house or merely enjoy the occasional overnight stay near Crane Beach with her boyfriend.

Nature’s beauty truly lures Victoria in to learn more, both in life in general and about herself. She uses nature as a catalyst to reflect and continue onward and upward. And progress she has! In a famous line by Frederick Douglass, “If there is no struggle, there is no progress.” Life is not always quite as sympathetic as one might like to think. Some of us are challenged in ways – mentally and emotionally – that we do not want to be. But it is with these unfortunate circumstances that we are given the opportunity to learn things about ourselves that we might not know were true. Victoria used her tragedy as motivation to press the reset button and embark on the exciting challenge of pursuing her Master’s degree with Brandeis GPS. A flexible class schedule, experienced faculty, and applicable coursework have all given her the balance in life that she has been seeking for some time.

Take Three.

When asked if she would have chosen Brandeis University given the opportunity to start over again, Victoria said, “I’m very satisfied with GPS. If all things were the same, yes, I’d choose the same school.” Victoria is gaining more fulfillment in her life, both professionally and personally, since beginning to take courses with Brandeis GPS. The current of her life is a steady flow nowadays. The horizon is looking brighter and the ocean a bit calmer. Victoria is still gazing at that wave and will continue until she walks across the stage, degree in hand.

Content contributed by  Digital Marketing and Design student Casey Ducinski with permission. 

Faces of GPS is an occasional series that profiles Brandeis University Graduate Professional Studies students, faculty and staff. Find more Faces of GPS stories here.

Countdown to Commencement 2018

It’s that time of year again! A new set of students from Brandeis University’s division of Graduate Professional Studies (GPS) are preparing to walk across the stage in front of 275 friends and family members and receive the master’s degrees they so diligently worked toward.

GPS is thrilled to see our soon-to-be alums progress to the next phase of their professional development and career advancement. We extend an additional congratulations to the inaugural class of graduates from the Digital Marketing and Design and User-Centered Design programs, both of which launched in 2015.

This year’s commencement ceremony will take place on the Brandeis University campus on May 13, 2018, and will feature the following speakers/honors:

  • Tom Gerace, commencement speaker. Tom is the founder and CEO of Skyword, a Boston-based content marketing firm. An expert in strategic storytelling, Tom recently co-authored the best-selling book Storynomics and leads Storynomics Seminars in cities throughout the world. Early in his career, Tom served as a senior business analyst at the Harvard Business School, where he wrote the first case studies on the emergence of the internet in 1995.
  • Steve Boardman, student speaker. Strategic Analytics graduate Steve Boardman is a senior technology consultant for iDoxSolutions, Inc. Based in Charleston, South Carolina, Steve has more than 25 years of experience implementing, delivering and supporting enterprise IT solutions for a wide variety of industries. He currently focuses on cloud-based application architectures and business intelligence and analytics solutions.
  • Meredith Bazzell, Rabb School Outstanding Teacher Award recipient. An instructor in the Digital Marketing and Design program, Meredith has more than 13 years of marketing experience in healthcare, construction, higher education, retail, manufacturing, and technology. Meredith currently serves as the manager of customer experience for global communications at Asurion in Nashville, Tennessee.

We look forward to sharing more commencement-related updates as the day gets closer. Follow along with us here on the blog and at #GPSclassof2018.

 

From student to commencement speaker to alumna

In 2015, Brandeis GPS profiled Kara Wasnewsky (Noonan), a now alumna of our Instructional Design and Technology master’s program. We spoke with Kara again in 2017 as she was getting ready to give her commencement speech last May. Now, almost a year later, we sat down with Kara and talked about her accomplishments and current job as an Instructional Designer at Regis College in Weston, MA.

In her role, she works one-on-one with faculty to design online and hybrid courses as well as offer guidance on integrating technology into the classroom. She also facilitates professional development workshops around instructional design and technology.

Read on for Kara’s thoughts on her journey to instructional design in her own words.


On her journey to instructional design:

Instructional design didn’t hit my radar until I started working for Pearson, an educational publisher. My role at the time was to project manage the development of media for their large courseware products, but what I really wanted to do was design them. Design strategy came from the instructional designers, so I set my sights on becoming an instructional designer. 

As I finished my coursework in instructional design, I started considering opportunities outside of my current company and decided that I would like most to work directly with higher education faculty to design courses.

On what she finds particularly rewarding about working as an instructional designer in higher ed:

I have worked with a couple of faculty who were nervous about teaching online when they first came to work with me. Many of them did not believe that online courses could be as effective as the face-to-face courses they have been teaching. It is so rewarding to see these faculty start to get excited about their online courses and what they can do in the learning management system.

On the impact her Brandeis GPS degree made on her career:

What I learned in Brandeis’ Instructional Design and Technology program was immediately transferable to my role as an Instructional Designer. In the program, I learned the process of designing effective instruction, which is the same process I have the faculty implement for their courses. 

Most importantly, I learned what the role of an instructional designer is and can be, which has been integral to my success. On my first day, it was expected that I knew the role and what I needed to do, and it is up to me to provide the strategy for moving instructional design at Regis forward.

On advice to those considering a career in instructional design: 

To be successful in a role like mine you do need to be knowledgeable about instructional design and the common technologies used for instruction in a higher education setting. My advice for anyone considering instructional design is for them to pursue it. It is a challenging profession, but it is a lot of fun. There are a lot of exciting things happening in this field, especially in higher education.


It’s been great to talk with Kara over the years and see her evolve from student to commencement speaker to an accomplished instructional designer.

To learn more about the part-time, online MS in Instructional Design and Technology, contact our enrollment team at gps@brandeis.edu or 781-736-8787.

Brandeis University’s Graduate Professional Studies division (GPS) offers fully online, part-time master’s degrees and professional development courses in today’s most in-demand fields. With four 10-week sessions each year, students can complete their degree in as little as 18 months. Courses are led by industry experts who deliver professional insights and individualized support. Brandeis GPS is dedicated to extending the rigorous academic standards that make Brandeis University one of the top institutions in the country to a diverse population seeking to advance their careers through continuing studies. Brandeis is a medium-sized private research university with a global reach, dedicated to first-rate undergraduate education and the making of groundbreaking discoveries. The university’s 5,700 undergraduate and graduate students are motivated, compassionate, curious, and open to exploring new and challenging experiences. 

Multichannel Marketing Course – Spring 2018

As part of our Spring 2 course offerings, check out our  Multichannel Marketing Campaigns course. This course is set up as a strategic and practical guide to designing, conducting and measuring multichannel marketing initiatives – for B2B and B2C brands. The course is designed to teach the fundamentals of 21st Century Digital Marketing – based on creating on-going, seamless customer experiences across digital and traditional channels.

Foundational topics covered in this class include the three stages of marketing:

  • The new customer journey, and why the marketing campaign is dead.
  • Developing customer journeys – the fundamentals.
  • Content, channels, and measurement for consumer journeys.

In addition, this course will look at the principles of paid, owned, and earned as converged digital marketing, and the role of diagnosing the channels for acquiring new customers.

Whether you’re already enrolled in the Digital Marketing and Design program at Brandeis GPS or are seeking a one-time professional development opportunity to advance your career, it’s not too late to sign up for an online course. Multichannel Marketing Campaigns does not have any prerequisites and you don’t need to apply to a graduate program to register. The deadline to apply for a Spring 2 course is April 6th.

For more information, please visit www.brandeis.edu/gps or contact us at 781-736-8787 or gps@brandes.edu.

 

Faces of GPS: Kevan Kivlan

Kevin Kivlan - Faces of Brandeis GPS Online Education - Brandeis GPS Blog

Meet Kevan Kivlan, MS, who serves as a Director for the US General Services Administration in New England. Kevan is responsible for the overall regional stakeholder program management where he oversees a team who provides program, project and acquisition advice to federal, state and local governments. In 2010, Kevan received an M.S. in Project and Program Management from Brandeis University after completing his undergraduate studies at Assumption College in Worcester, MA in 2002.

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Meet your enrollment advisor

If you’ve ever reached out to learn more about a course or program at Brandeis GPS, you’ve most likely had a conversation with Christie Barone.

Christie Barone - Faces of Brandeis GPS Online Education - Brandeis GPS BlogAs GPS’s senior enrollment coordinator, Christie works diligently with prospective students to help them decide if online learning at GPS is the right fit for them. She also advises students who have taken GPS professional development courses.

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