By Subhadra Mahanti
The end of the year is a perfect time to reflect upon how one has done in the past year. Personally, I go back a few years looking for a trajectory that evolves towards growth and meaningful impact-personal, professional or social. I feel a life well-spent is one that has created a ripple effect of positive change in the lives around.
During my undergraduate summer internships with Tata Steel and Tata Motors in India, I was introduced to Tata’s legacy of blending business with philanthropy. Though I was already involved in various community activities, that was the first time I witnessed how a business can positively impact communities by bringing together its products, processes and people. Both these internships opened my eyes to corporate citizenry. Tata’s mission of integrating social responsibility with corporate strategy resonated deeply within me.
Not long after, I joined MathWorks. Since then, I have come to truly appreciate MathWorks’ commitment to establish itself as a global corporate citizen through its Social Mission program. I first participated in this program in 2007. I was fundraising for AID (Association for India’s Development) while training for the upcoming Chicago marathon . With the help of individual contributions and company match, I was able to raise about $7000 in spite of being a new employee then. I have found myself increasingly involved ever since, be it through a-thon fundraisers, STEM initiatives, end-of-year donations or disaster relief. I continue to be impressed with the growing outreach of the company’s social impact initiatives. My most recent experience was during the Tamil Nadu flood relief efforts where in a matter of two weeks, we collected a total of $40,000 in company match and staff donations worldwide. This is an excellent testament to the organizational culture and behavior.
And when an entire organization gets involved in the betterment of its society, that in my mind is corporate social responsibility at its best. What better way to explore and expand one’s impact than by engaging through such immersive experiences! I feel privileged to have had such an opportunity. At the same time, I recognize that there is still much to learn and so many avenues to discover.
For those of you contemplating to start out on this journey, there is a plethora of resources out there. Some of my favorite reads are: Creating a world without Poverty by Muhammad Yunus (a link to Yunus’ interview on Knowledge@Wharton) and The fortune at the bottom of the pyramid by C. K. Prahlad.
Also, McKinsey Quarterly published the following articles on the topic that caught my attention: Valuing Corporate Social Responsibility and Making the most of corporate social responsibility. Another site that I follow is Social Edge: it has posts and comprehensive discussions about personal experiences with for-profit, non-profit and the hybrid models-the challenges and the advantages.
Foundations like Scwab and Skoll probably pioneered the concept of social enterprise but the world has caught up fast. Organizations like Ashoka and conferences like Net Impact bring together social entrepreneurs round the globe and promote access to social financing and social venture capital firms. Now even top business schools have dedicated programs and tracks on social impact and entrepreneurship. After all, social responsibility is not a choice anymore: It is a necessity to sustain in today’s competitive landscape.
Read the article as originally published here.
Subhadra Mahanti is a member of the Brandeis GPS Software Engineering advisory board.
Faces of GPS is an occasional series that profiles Brandeis University Graduate Professional Studies students, faculty and staff. Find more Faces of GPS stories here.