The Brandeis GPS blog

Insights on online learning, tips for finding balance, and news and updates from Brandeis GPS

Tag: Professional Development (page 1 of 2)

Communication for Effective Leadership

It may go without saying, but communication is a prevalent and critical component of today’s workforce. The skillset is especially essential for professionals seeking to excel in a leadership role. Regardless of industry, professional communications is imperative for leading effective meetings, mitigating crises, and navigating negotiations and conflict resolution.

“Communications is a critical part of doing business, especially in today’s environment. News travels fast. A bad customer experience can become a social media sensation before the CEO is even informed of the problem,” said Mary Caraccioli, Chief Communications Officer for The Central Park Conservancy. “On the flip side, you can use the power of social media to engage directly (and more deeply) with customers, employees and other stakeholders. You can use the power of the communications revolution to work for you by making communications part of your business strategy.”

Mary Caraccioli HeadshotCaraccioli is teaching a master’s-level course in Communication for Effective Leadership, a fully online, 10-week class that will help students build on their critical thinking skills and apply oral and written communication strategies to solve organizational problems and drive organizational change. Throughout the course, students will focus on topics such as negotiation and facilitation, crisis communications and public relations, virtual and global communications, and stakeholder management.

By the end of Communication for Effective Leadership, students should be able to:

  • Develop, execute and measure communication plans to manage stakeholders, solve organizational problems and drive organizational change.
  • Adapt communication strategies and use digital technologies to align with organizational, cultural, virtual, and global needs.
  • Build a portfolio of communication campaigns including crisis response, company positioning, and media statements.

This course is available for professional development or as part of several GPS graduate programs, including Technology Management, Information Security Leadership, Digital Marketing and Design, Strategic Analytics, and Project and Program Management.

At GPS, you can take up to two online courses without officially enrolling in one of our 12 online master’s degrees. This is a great opportunity to get to know our programs and approach to online learning. If you’re interested in exploring one of our graduate programs, or would like to learn more about effective communication for professional development, submit your information or contact the  GPS office for more information or to request a syllabus: 781-736-8787 or gps@brandeis.edu.

How to attract and retain talent

In the current competitive job market, workplace benefits and perks go a long way to attract and retain top talent. To remain competitive, top employers find themselves investing in health/wellness and culture packages that include  gym memberships, catered lunches and happy hours on top of more traditional benefits like medical insurance, PTO and retirement savings plans.

Education — and tuition reimbursement for professional development in particular — is one employee benefit area where companies can truly distinguish themselves from their competitors. According to the Society for Human Resource Management’s 2018 Employee Benefits Survey, the majority of employees (86%) indicated that professional and career development benefits are important to overall job satisfaction. If employees are satisfied with their jobs, they are more likely to stay with a company for longer. And particularly in today’s tech-heavy industries, companies that provide employees with opportunities for professional development will also ensure that their talent will stay on the cutting edge of new technologies and best practices in their fields.

Brandeis GPS  offers employers a corporate partnership program that enables companies to provide their employees with discounted tuition on top-tier master’s degrees and professional development courses. We partner with national brands ranging from startups to Fortune 500 companies, including PTCNorth Shore Medical, and Harvard Pilgrim.

The benefits of a corporate partnership with Brandeis GPS are two-fold: employees are financially empowered to position themselves for career advancement, and companies can groom the next level of leadership from within.

GPS offers 12 fully online graduate programs. Our curricula captures the latest applied technologies and industry best practices while incorporating the rigorous standards of excellence that make Brandeis University one of the top universities in the country. GPS courses are taught by instructors who are leaders in their fields and bring an array of experiences and industry connections to their classrooms. Each of our master’s degrees and courses are shaped by input from program-specific advisory boards, ensuring that they remain current and relevant for students who are active practitioners in their fields.

Learn more about our corporate partnership options on our website or contact Kathryn Wight, Director of Partnership Engagement, at kwight@brandeis.edu or 781-736-8725.

How to stay current in your field in 2019

Technology’s impact on the world around us is undeniable and constant. From content marketing to e-learning, dabbling in the digital space is no longer optional for the majority of today’s industries. For those of us whose career advancement relies on staying on top of the latest trends and tools, flexible professional development options can be a saving grace.

The following online courses are built to help professionals keep abreast of some of the most anticipated trends of the upcoming year. What steps will you take to stay on top of your industry in 2019?

#1 Launching FinTech Ventures

Financial technology is a rapidly growing industry as new ventures continue to capitalize on technological innovations. According to FinTech Global, 2018 was a record year for global FinTech investment, with the sector raising $41.7 billion in just the first half of the year, far surpassing 2017’s total global investment. Launching FinTech Ventures provides a window into the world of FinTech innovation and FinTech startup financing. The course explores different options of venture capital investments, including crowd-sourcing and self-funding, and develop the skills needed to pitch your product, coming to understand financing from the perspective of both the investor and the entrepreneur.

#2 Robot Sensing and Perception

Artificial intelligence is at the forefront of technological innovations primed to change the world as we know it. Robert Epstein, senior research psychologist at the American Institute for Behavioral Research and Technology says that, “By 2030, it is likely that AIs will have achieved a type of sentience, even if it is not human-like. They will also be able to exercise varying degrees of control over most human communications, financial transactions, transportation systems, power grids, and weapons systems…and we will have no way of dislodging them.” This course in robot sensing and perception provides an introduction to Computer Vision and AI, with several topics relevant to robotics such as SLAM, 3D Geometry, 3D Reconstruction, object recognition, speech recognition, classification, and RANSAC. In the course, you’ll design, implement, and test programmatic solutions for solving robot perception tasks such as vision and speech.

#3 Writing for Digital Environments

Companies are always seeking ways to be better, faster and stronger to gain an edge over their competition. With developing technologies and growing staff, it’s important to have the skills needed to excel in a digital world. According to the  Strada Institute for the Future of Work, “There is a discernible labor market demand for agile and resilient thinkers who have a handle on digital literacies—basic technical skills like data analysis and digital fluency.” Writing for Digital Environments is a great course for learning how to excel in the art of content marketing for a digital audience. You’ll also learn to craft copy and messaging for a variety of online formats.

#4 Adaptive and Game-Based E-Learning Design

In addition to the rising trend in adaptive and game-based e-learning in higher education, the growth rate for game-based learning in corporate segments is very high with a five-year compound annual growth rate of 53.4% globally according to Meetari. In Adaptive and Game-Based E -Learning Design, you’ll learn how adaptive learning techniques, technologies, and platforms can be used to support personalized and customized learning and training. You’ll also have the opportunity to plan, storyboard, and prototype an adaptive learning game or interactive module.

Part-time, online professional development courses are a great way to stay current on what’s happening in your industry  while allowing you still balance your personal and professional commitments. At Brandeis GPS, all courses are asynchronous, allowing a lot of flexibility for students throughout each week, and students can eventually apply the graduate-level credits they earn toward a master’s degree.

Students interested in eventually pursuing a master’s degree with Brandeis GPS can take up to two courses before applying. To learn more, contact gps@brandeis.edu, call 781-736-8787 or visit www.brandeis.edu/gps.

Looking back: the growth of Python

Since Guido van Rossum first released Python to the public in 1991, it has become one of the fastest growing major programming languages and established itself as the defacto language among varied scientific communities.

Python is particularly valuable to today’s forward-thinking industries and technologies, including data science and machine learning. Its intuitive platform makes it appealing for new programmers, yet it can also serve as a tool for more complex purposes.

Some of the features of Python include:

  • Minimal keywords, simple structure, and a clearly defined syntax
  • Code that is much shorter than former industry-leader JavaScript
  • A broad standard library that is portable and compatible on a number of hardware platforms
  • A mode allowing interactive testing and debugging of pieces of code
  • Tool customization for efficiency using added low-level modules

Master Python Programming

Brandeis GPS offers multiple online courses that teach the programming language specific to certain industries: Python Programming (FinTech), Bioinformatics Scripting and Python Programming (Bioinformatics), and Python for Robotics and AI  (Robotics). All three courses are available for professional development as long as students can demonstrate previous basic experience with a programming language (or undergraduate-level coursework).

Brandeis GPS offers rolling admission to our 12 fully-online master’s degree programs, so you can apply and be accepted at any time. However, we do have recommended deadlines if you are seeking admission for a specific term. The deadline to apply to our Spring 1 session is Wednesday, December 19. You can apply here. Those interested in taking a course who do not yet wish to pursue a full master’s degree can still take up to two online courses without officially enrolling.

To learn more about GPS courses or graduate programs, check out our website or contact gps@brandeis.edu or 781-736-8787.

How to create a digital culture at your workplace

The Enterpriser’s Project defines digital transformation as the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers.

In a world where technology is advancing at a rapid pace, digital transformation should be a required strategy for any organization. To be successful, workplaces must build a digital culture where employees embrace new technologies.

4 Steps for Building a Digital Culture

1. Be upfront about the digital transformation your workplace is undertaking 

Be sure to provide a clear message to employees about what is coming down the pike. Address the key components of what digital transformation is and keep employees informed on what changes they’ll see, what the impact will be, and the likely timeline.

2. Engage employees in forums for discussing  new technologies

Employees should be included in the digital transformation process by having an opportunity to discuss/debate advantages and possible disadvantages of new technologies. They should have a forum to ask questions about new tools and platforms and the most recent technologies such as AI and machine learning, and also feel empowered to share concerns and discuss ways to mitigate risks related to any upcoming transitions.

Graph displaying digital readiness

Image Source: https://infocus.dellemc.com/tim_wright/why-the-workforce-needs-to-change-for-digital-transformation/

3. Make expectations for digital transformation clear

Once there is a timeline in place for your company’s digital transformation, management should be clear with employees about what that is and make sure they are adjusting as necessary. Provide structured goals for employees and monitor individuals’ progress.

4. Promote digital readiness by pursuing professional development in tech-rich fields 

After explaining the digital transformation occurring in your workplace, employees will need to keep up-to-date with their technical knowledge. It may be beneficial to employees to take courses or undergo trainings for professional development.

Brandeis GPS provides online Master’s degrees in tech-rich fields including Strategic Analytics, Digital Marketing and Design, Digital Innovation for FinTech, Robotic Software Engineering, Instructional Design and Technology, and more. At GPS, you can take up to two courses for professional development before enrolling in one of our 12 online Master’s programs.

Brandeis GPS also works with employers through corporate partnerships, providing tuition scholarships and/or training and continual conversation around educational support for companies.

For more information about our 12 online Master’s degree programs or to learn more about taking courses for professional development, contact gps@brandeis.edu, call 781-736-8787 or visit www.brandeis.edu/gps

Molecular Biology, Genetics, and Disease

Biotechnology and pharmaceutical organizations are increasingly viewing bioinformatics as an integral part of their research processes. Biomedical industries are seeking to make use of vast amounts of genomic data to produce complex and accurate biological models.

Brandeis GPS will be offering Molecular Biology, Genetics, and Disease  as a part-time, fully online course this October. The 10-week course will introduce students to the basic concepts of molecular, cell, and developmental biology. It will cover classic genetics, from Mendelian inheritance to quantitative and complex traits, associations and population genetics. It will address the anatomy and function of genomes from humans and model organisms. Using the Human Genome Projects as an example, students will learn sequencing and mapping technologies. Basic sequence analysis methods will be introduced, along with techniques to navigate genome browsers and other relevant databases.

At the end of the course, students will be able to:

  • Navigate genome browsers and databases relevant to genetics and genomics.
  • Analyze pedigrees and apply genetics to identify disease associations.
  • Use techniques of physical and genetic mapping and sequencing.
  • Use comparative genomics to detect homologous sequences within and between organisms and to define evolutionary relationships.
  • Predict possible consequences of mutations and genetic variation within and outside of genes.
  • Use examples from developmental biology, human disease and immunology to illustrate genetic control mechanisms and mutations.

At Brandeis GPS, you can take up to two courses before enrolling in one of our 12 online master’s degrees. If you’re interested in exploring the MS in Bioinformatics, or would like to explore molecular biology to fill a bioinformatics skills gap, contact the  GPS office for more information or to request a syllabus: 781-736-8787, gps@brandeis.edu, or submit your information.

The ABCs of SEM

According to Internet Live Stats, Google currently processes over 3.5 billion searches per day, which amounts to 1.2 trillion searches per year worldwide. Digital marketers know that web users arriving on Google’s search engine results page are looking for specific information based on the keywords they searched for. Search engine marketing (SEM) is a tactic marketers can use to get their products or services in front  of these users as searches are happening in real-time.

People looking at chartsThe idea behind SEM (also known as paid search, or pay-per-click marketing) is to anticipate the types of keywords a target market is going to search for, and strategically optimize a paid search budget to bid on those keywords. By also including the keywords in Google ads and on landing pages, marketers can earn one of Google’s top ad spots on the search engine results page, placing an ad among users who have already expressed an interest in searching for a product or service.

For professionals looking to build their search engine marketing skills, Brandeis GPS will be offering Principles of Search Engine Marketing during our October 2018 session. The fully online, 10-week course will explore ad creation, keyword expansion, landing page optimization, monitoring, bid management, and analysis. It will also explore search engine optimization, and how that strategy can enhance and complement paid search campaigns.

Students will learn the back-end technology behind search engines and how people use search engines to find information, and will then explore ways to position relevant content within those searches so that their products or services become part of the searcher’s decision process. Students learn about and evaluate SEM methods including content creation, keyword strategies, website programming, pay-per-click advertising, digital marketing optimization, and social media. As part of the course, students use Simbound, a digital marketing simulation, to create their own SEM campaign including forming objectives, strategy, budget allocation, tactics, and measurements to monitor progress.

At Brandeis GPS, you can take up to two courses before enrolling in one of our 12 Master’s degree programs. If you’re interested in exploring the MS in Digital Marketing and Design, or would like to explore paid search as part of your own professional development, contact the  GPS office for more information or to request a syllabus: 781-736-8787, gps@brandeis.edu, or submit your information.

Take advantage of your benefits

 

Brandeis Alumni - Brandeis GPS Online Education - Brandeis GPS BlogIt was so good to see Brandeis University alumni at #DeisReunion17 last weekend! In case you missed us at the festivities on campus, we want to make sure you know about the Brandeis alumni tuition discount on all Graduate Professional Studies courses and programs.

Continue reading

The value of communications in professional settings

One of the most valuable skills in any workplace is the ability to communicate effectively and professionally. Although every professional uses differing language relating to his or her field, communication skills allow for one to thrive in a collaborative work environment. In order to succeed, professionals need to be comfortable speaking and presenting in a range of environments, from small meetings, to larger individual or group presentations. While many people are often not comfortable giving speeches or delivering presentations in professional settings, through practice, these skills can be honed and perfected.

Brandeis GPS’s online Professional Communications course arms students with these skills. By the end of the course, students will be able to:

  • Develop verbal and nonverbal communication styles by applying verbal and nonverbal skills in various speaking situations; videotaping and viewing one’s performance; critiquing one’s style; and receiving diagnostic evaluations.
  • Use techniques, such as cognitive restructuring, to reduce speaker apprehension.
  • Increase effectiveness in informative and persuasive message development using audience analysis, principles of organization, principles of Aristotle’s rhetoric, language devices, and supporting material (examples, narratives, testimony, and facts and statistics).
  • Write with clarity, brevity and vigor.
  • Strengthen self-awareness, assertiveness skills and listening skills to improve interpersonal, small group and public communication.
  • Analyze best practices for running an effective meeting.
  • Critically evaluate messages in terms of various criteria for effectiveness.

This course is available for professional development or as part of several GPS graduate programs. At GPS, you can take up to two online courses without officially enrolling in a program. This is a great opportunity to get to know our programs and approach to online learning. View our full course catalog here, and preview our spring 2017 courses here. Registration for the spring 2017 term opens on December 20.

Questions? Contact our enrollment team at gps@brandeis.edu or 781-736-8787.

Brandeis University’s Graduate Professional Studies division (GPS) is dedicated to developing innovative programs for working professionals. GPS offers 11 fully online, part-time master’s degrees and one online graduate certificate. With three 10-week terms each year, Brandeis GPS provides exceptional programs with a convenient and flexible online approach. Courses are small by design and led by industry experts who deliver individualized support and professional insights. For more information on our programs visit the Brandeis GPS website.

Pre-enrollment Opportunities

Did you know that Brandeis GPS offers courses for professional development? Enroll in an online course for this spring and network with new colleagues in a 10-week online classroom capped at 20 students.

At Brandeis GPS, you can take up to two online courses without officially enrolling in a degree program. This is a great opportunity to get to know our programs if you’re interested in pursuing a master’s degree. You can also take courses if you’re interested in professional development. Regular tuition and course-related fees apply.

View our full course catalog here, and preview our spring 2017 courses here. You can also complete the form below to learn more about taking courses with GPS.

How it Works: 

If you like what you learn and want to continue your education, you can apply your credits from this fall toward a future degree. Questions? Contact our enrollment team at gps@brandeis.edu or 781-736-8787 or fill out our take a course form and we’ll be in touch.

« Older posts

Protected by Akismet
Blog with WordPress

Welcome Guest | Login (Brandeis Members Only)