Whether workshops, panels, keynotes, or classes there is one mistake presenters should never make. It is a mistake I learned to never ever do from a wise lady early in my career. I’ve heeded this advice and seen the negative ramifications of those who do not. Ramifications such as a frustrated, unsatisfied, and anxious audience as well as less than favorable reviews and feedback. Additionally, when presenters, don’t heed this advice, the chances of their audience incorporating what they’ve learned into their work, decreases.

Fortunately, if you remember this one piece of advice, your future presentations will be brighter and your audience will leave more satisfied.

The advice is…

Always make sure your audience feel “they have everything they need to be successful.”

Presenters fail when they say things like:

1. Build in extra time at the beginning
   Start out by putting your audience at ease. Create a collegial atmosphere as folks arrive. Perhaps a simple do/now ice breaker where you ask participants to talk to the people around them and find out what they hoped to get out of the day. This gets minds flowing and allows for a relaxed start with a networked room.
2. Plan for latecomers  
   Latecomers can throw off and delay a presentation. When you address the audience ask them to be the ones to fill in a latecomer should they sit next to them and let them know what to share.
3. Provide ALL materials
   Speaking of what to share, keep it simple. Create a link where participants can access EVERYTHING you’ve shared. This way they don’t worry about missing anything and you don’t have to worry if they didn’t get something down.
4. Ensure Materials Can Be Re-purposed Don’t share materials in PDF. Don’t give access without copy ability. Provide materials to participants so that it is easy for them to make their own, customize, and bring back to their work. This is a wonderful gift for teachers (time!) and students (great new learning materials).
5. Smart Name Tags
   You know that link I mentioned above? Don’t worry about saying it over and over or having to keep putting it back on the projector. Provide name tags or cards with all the information participants will need i.e. a link to the presentation, Twitter hashtag, how to connect to the internet, etc. This way, the answer to every question is “It’s on your name tag.”
6. Sum up the learning
   At the end of your time share all the new things participants will be able to do as a result of your time together. This way you’re focusing on what they have learned. The audience is assured that they got what they came for out of your time together.
7. Take backs
   Ask participants to share (verbally or via Twitter, text, post it) in 140 characters or less one thing they’ll take back to their work. This reinforces their learning.
8. Use reassuring statements
   Let the audience you know you are right on track with statements like:
   • “After our time together you’ll know exactly how to…”
   • “We are right on time.”
9. Have two plans
   Have one plan if the class moves slowly. Have an additional plan if they move quickly. If they do, let them know that they were so on point they get bonus learning. If they move slowly, they’ll still know exactly what you told them they would learn.

So what do you think? Have you experienced presenters who try to rush through information? Have any of these strategies worked for you? Are these strategies you would try when you present?