The Brandeis GPS blog

Insights on online learning, tips for finding balance, and news and updates from Brandeis GPS

Tag: SEO

Marketing skills for journalism and communications

According to a 2018 study conducted by Emsi and the Strada Institute for the Future of Work, 85 percent of the jobs that will exist in 2030 haven’t been invented yet. While technological advancements will continue to lead to the creation of brand new sectors and jobs, existing fields are also becoming increasingly reliant on technology.

Journalism and communications careers in particular are becoming more focused on IT, with job postings requiring more tech-focused skills such as SEO, social and web analytics, and web design. As these fields are evolving, it is important for job candidates to set themselves apart.

Brandeis GPS offers a part-time, fully online MS in Digital Marketing and Design to help journalism and communications professionals stay on top of the digital skills required by an increasing number of jobs. With a curriculum that explores SEO, analytics, web design/user experience, and multichannel marketing, students learn how digital content is consumed, shared and evaluated.

GPS courses include Digital Marketing StrategyMarketing and Customer Analytics, Writing for Digital Environments, and Multichannel Marketing Campaigns.

Brandeis GPS offers rolling admission to our 12 fully-online master’s degree programs, so you can apply and be accepted at any time. However, we do have recommended deadlines if you are seeking admission for a specific term. The deadline to apply to our Fall 1 session with courses beginning in July is Wednesday, June 19. You can apply here. Those interested in taking a course who do not yet wish to pursue a full master’s degree can still take up to two online courses without officially enrolling.

To learn more about our MS in Digital Marketing and Design, contact the  GPS office: 781-736-8787, gps@brandeis.edu, or submit your information.

Writing Content That Makes Readers Click

From your phone to your laptop, to your newsfeed, you are constantly receiving hundreds of thousands of pieces of web content. These messages come in various shapes and sizes and provide all types of information. But, only some of these articles, blogs, and posts inspire action. Only a select few cause you to stop, think, or even click.

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