The Brandeis GPS blog

Insights on online learning, tips for finding balance, and news and updates from Brandeis GPS

Tag: social media

The Best Jobs for Life-Work Balance

Glassdoor, a popular jobs and recruitment website, recently released a crowd-sourced list of best jobs for achieving work-life balance. Many of the positions in the Glassdoor list directly correspond to the industry-driven master’s degrees offered at GPS. Among the 29 positions profiled include:

1. Lab Assistant
2. Creative Manager
3. Computer Programmer
4. Marketing Coordinator
5. Data Analyst
6. Content Manager
7. Web Designer
8. Social Media Manager
9. Scrum Master
10. Marketing Analyst
11. Devops Engineer
12. Mobile Developer
13. User Interface Designer
14. Data Scientist
15. User Experience Designer

Whether you currently hold one of the positions above or are interested in advancing into a similar job, you’re probably looking to achieve balance in all areas of your life. For those seeking to pursue a graduate degree, Brandeis GPS fosters a community that is mindful of the multiple demands facing adult learners and while offering the rigorous standards of excellence that makes Brandeis one of the top universities in the country.

Recap: Maintaining and Defining Your Voice on Social Media

On Sept. 15, GPS hosted a webinar called “Defining and Maintaining an Authentic Voice on Digital Media.” The session was hosted by Lauren Hindman,  GPS faculty and a marketing and communications professional with more than 12 years experience.

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Hindman discussed brand authenticity, audience considerations and other ways marketers can find and showcase their brand’s voice. She also talked about tone and style differences that can impact a brand’s social media presence, as well as the importance of being consistent. In her final key takeaway, Hindman addressed the importance of regularly evaluating the relevancy of a brand’s voice and allowing it to evolve with the times.

 

This webinar was part of the GPS thought leadership webinar series and held in conjunction with our MS in Digital Marketing and Design.  The program gives students a thorough education on the tools and approaches necessary for designing marketing campaigns across a variety of digital platforms, optimizing campaigns for digital audiences, and capturing and using advertising analytics to inform marketing decisions.

Study digital marketing ethics online at Brandeis

Did you know that Brandeis GPS offers courses for professional development? Enroll in an online course this fall and network with new colleagues in a 10-week, seminar-style online classroom capped at 20 students. Registration is now open and we’re celebrating by profiling our favorite fall courses.

Get an introduction to the ethical dilemmas marketers face as they navigate an ever-changing digital landscape. With this 10-week, graduate-level course, you’ll learn to work through the implications of various actions, such as:

  • “Black hat” techniques used for tricking search engines
  • Posing as customers on social media and other digital networks
  • Using questionable or “sneaky” advertising channels as pop-ups and plug-ins

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Fall courses run Sept. 14-Nov. 22. Whether you’re looking to complete a full degree or advance your career through professional development, this course is designed to equip you with the necessary skills for making an impact in any industry or organization.

How it works:
Take a part-time, online course this fall without enrolling in one of our graduate programs. If you like what you learn and want to continue your education, you can apply your credits from this fall toward a future degree. Questions? Contact our enrollment team at gps@brandeis.edu or 781-736-8787 or fill out our first-time registration form and we’ll be in touch.

Brandeis University to add two online master’s degrees this fall

Programs to address critical need for skilled professionals in expanding digital marketing and design industries

WALTHAM, MA – Brandeis University’s Graduate Professional Studies division (GPS) announced today the launch of two new fully online, part-time master’s degrees: a Master of Science in Digital Marketing and Design and a Master of Science in User-Centered Design.

The programs’ curricula incorporate the rigorous standards of excellence that make Brandeis one of the country’s top universities while capturing the latest applied technologies and industry best practices. Both 30-credit programs are designed so students can complete them in 1.6 to 3 years.

The M.S. in Digital Marketing and Design distinguishes itself from other degrees — particularly traditional marketing degrees — in how it blends together principles of digital marketing design, tactics dmd-heroand analysis. The program concentrates on the technical application of marketing theory in digital environments, equipping students with a rich toolkit for delivering sound, tailored digital marketing campaigns.

“Today’s businesses rely heavily on websites, blogs, social media and other digital content that are created and controlled by the organization,” said Steven Dupree, VP of Marketing at SoFi and the program’s chair. “Students will learn to leverage these assets, implement a sound media strategy, and analyze digital marketing data to make smart decisions that grow companies.”

The M.S. in User-Centered Design is geared toward professionals with backgrounds in human computer interaction, information technology, computer science, digital marketing, or interaction design. The program focuses on the psychological and other human factors that affect the usability of systems and should influence interface design strategies. Students learn processes for extracting user needs and requirements; developing concepts with wireframes/prototypes; and learning methods to refine and validate their designs through an iterative process.  Upon program completion, students will have developed a portfolio of artifacts that apply innovative thinking and a human-centered approach to web, applications or software enterprise system design.

UCD“Design-thinking coupled with leadership skills are the magic bullet that technology companies need to successfully innovate and produce world-class products and services,” said Blade Kotelly, VP of Design at Jibo and a member of the degree program’s professional advisory board. “This program strikes the ideal balance between theory and practice.”

In addition to the new programs, Brandeis GPS offers a post-master’s graduate certificate in Learning Analytics and eight fully online part-time master’s degrees applicable to an array of industries. All Brandeis GPS programs are asynchronous, providing students with a flexible and convenient approach to completing their degrees.

Students interested in applying for either program should complete their applications by Aug. 11, 2015. Students also have the opportunity to take courses prior to applying for admission. Registration for the fall 2015 term opens on August 25, with courses beginning Sept. 16. For more information, please visit www.brandeis.edu/gps.

About Brandeis GPS
Brandeis University’s Graduate Professional Studies division is dedicated to developing innovative programs for motivated professionals. GPS offers 10 fully online, part-time master’s degrees and one online graduate certificate program. With three 10-week terms each year, Brandeis GPS provides exceptional programs with a convenient and flexible online approach. Courses are led by industry experts who deliver individualized support and professional insights.

 About Brandeis University

Brandeis University combines the breadth and scope of a world-class research university with the intimacy and accessibility of a small liberal arts college. Consistently ranked among the nation’s best universities, Brandeis is widely recognized for the excellence of its teaching, the quality and diversity of its student body and the outstanding research of its faculty. As a leading research university and member of the prestigious Association of American Universities, Brandeis fosters self-motivated, curious students ready to engage new experiences and equipped for global endeavors.

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7 Innovative #EdTech Practices You Can Implement at No Cost

The Americas Society and Council of the Americas invited me to discuss scalable innovative practices for education with experts and leaders dedicated to advancing and shaping the political, economic, social and cultural agendas of the Western Hemisphere. The purpose was to take what works in New York City and bring it to other education systems.

Here are some ideas I shared that global leaders can bring back to their countries.

1) Online Learning Communities for Education Resources

It is no longer okay for companies to provide teachers with just a product. Today we ask companies whose products we use, like Google, PBS, and Common Sense Media to develop online learning networks comprised of their staff and NYCDOE educators who use the product. Communities on sites like Google, Facebook, and Edmodo allow educators to connect with one another to share ideas, best practices, troubleshoot issues, and more.  A member from the NYCDOE and from the company participate in the group to provide appropriate support as needed.

Teachers love it.

Alone, exhausted, and unseen become connected, energized, and recognized.

2) Partnering with Companies to Develop Expertise within The System

Have you ever been to a classroom and seen a SMARTboard serving as a bulletin board or known that teachers were barely scratching the surface when it comes to using certain technologies? Technology without pedagogy is a waste of money.

Today companies must be held accountable to do more than just sell tools and resources to schools. They must come with an important additional component to grow capacity across the district. That component is a no-cost program that creates and connects teachers across the district who are power-users of the same resources so they can become area experts supporting others back in their school and districts.

Participants become experts and share their skills and knowledge by:

  • Supporting colleagues in their schools and districts
  • Modeling and speaking about best practices in effective technology integration
  • Providing professional learning
  • Offering feedback to companies that help to ensure resources meet student needs
  • Building the external profile of the DOE by contributing to blogs, websites, and other media
  • Developing innovative classrooms for inter-visitations
  • Presenting at conferences and workshops

Products are no longer stand alone. They come with training and support that helps ensure their successful use.  You can learn more about this program here.

3) Technology Single Point of Contacts (Tech SPOC)

Every school designates a single point of contact for technology who can participate in professional learning opportunities, receive information about technology (i.e. via a newsletter and website), and join an online community for anytime/anywhere support.

4) One Stop for Technology Professional Learning Opportunities

Sounds simple, but until recently we didn’t have a central place on our website where all learning opportunities were placed. Now there is one online place to find both internal and external opportunities such as workshops, institutes, conferences, meet ups, and webinars.

5) Incorporate Student, Educator and Parent Voice

One of the most important scalable practices that can be effectively implemented in any school system is to incorporate the voice of students, staff, and parents. Do this not only by speaking with all stakeholders, but also asking them to be a part of the rules, policies, guidelines, curriculum, and learning that takes place in your school or district. For example, our professional learning opportunities are created with and reviewed by a professional development team of educators who test the work and materials with their students then provide us with feedback.

Our Social Media Guidelines for students were created by interviewing more than one hundred students and numerous educators and parents. We then reached out to the stakeholders to help us create the guidelines in a format they choose.  In this case infographics. Once created, we go back to the stakeholders and get feedback then update. We created guides for parents and teachers and professional development. You can see them at schools.nyc.gov/socialmedia.

6) Partner with Students for Learning

While educators are expected to be experts in pedagogy, it is smart to tap into the intelligence of students when it comes to technology. Invite students to be creative with technology. Make a chart of favorite tech tools and indicate who your class experts are. If educators want to be in the know, there is a great free site from Common Sense Media called Graphite.org that rates and reviews digital resources.

7) Embrace Social Media for Students

If we want to run for office, run a business, or change how things are run where we work, live, or play we must be savvy in the use of social media. It is crucial for college, career, and life success. Stay tuned for my next post, to learn some ways to do this right.

So, what do you think? Could some of these practices be put into place where you work? Are there challenges or concerns that are in the way of you implementing these practices? What are some scalable practices that are successful where you work?

Original post available here

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