The Brandeis GPS blog

Insights on online learning, tips for finding balance, and news and updates from Brandeis GPS

Tag: user centered design

How psychology can change user behavior

In a world where websites and digital ad networks serve us nearly one million marketing messages each year, it’s becoming increasingly difficult to capture the attention of web users going about their daily business. As content consumers, we tend to be task-oriented and ignore the things around us. “Banner blindness” occurs when users automatically ignore the ad-heavy right side of web pages. As most of us tend to skim web content quickly, bulleted lists and short paragraphs to break up text are considerably effective at keeping users engaged. When it comes to online  marketing, understanding the psychology behind web user activity is crucial to successfully promoting a product or running a business.

These topics are furthered explored in Brandeis University’s Cognitive and Social Psychology of User-Centered Design spring 2017 course. As part of the MS in User-Centered Design  graduate program, this part-time, fully online course will examine the psychological and social aspects that impact human interface interaction in both physical and virtual environments. Topics will include:

  • Signal Detection Theory, Gestalt Theory, Cognitive Load Theory and various motivational theories
  • The cultural and social implications of design
  • Cognitive and social psychology principles that will impact the use of a particular design

By the end of the course, students will be able to make reasonable predictions of human behavior with regards to a user interface and/or design and offer design solutions that will ensure effective user experience based on these principles.

Those interested in the course who do not yet wish to pursue a full master’s degree can still participate. At Brandeis GPS, you can take up to two online courses without officially enrolling in a program. This is a great opportunity to get to know our programs and approach to online learning. View our full course catalog here, and preview our spring 2017 courses here.

Questions? Questions? Contact our enrollment team at gps@brandeis.edu or 781-736-8787.

Brandeis University’s Graduate Professional Studies division (GPS) is dedicated to developing innovative programs for working professionals. GPS offers 11 fully online, part-time master’s degrees and one online graduate certificate. With three 10-week terms each year, Brandeis GPS provides exceptional programs with a convenient and flexible online approach. Courses are small by design and led by industry experts who deliver individualized support and professional insights. For more information on our programs visit the Brandeis GPS website.

The Best Jobs for Life-Work Balance

Glassdoor, a popular jobs and recruitment website, recently released a crowd-sourced list of best jobs for achieving work-life balance. Many of the positions in the Glassdoor list directly correspond to the industry-driven master’s degrees offered at GPS. Among the 29 positions profiled include:

1. Lab Assistant
2. Creative Manager
3. Computer Programmer
4. Marketing Coordinator
5. Data Analyst
6. Content Manager
7. Web Designer
8. Social Media Manager
9. Scrum Master
10. Marketing Analyst
11. Devops Engineer
12. Mobile Developer
13. User Interface Designer
14. Data Scientist
15. User Experience Designer

Whether you currently hold one of the positions above or are interested in advancing into a similar job, you’re probably looking to achieve balance in all areas of your life. For those seeking to pursue a graduate degree, Brandeis GPS fosters a community that is mindful of the multiple demands facing adult learners and while offering the rigorous standards of excellence that makes Brandeis one of the top universities in the country.

Upcoming UX webinar: a story-first approach to human-centered design

Thursday, Oct. 27, 2016
2-3 p.m. EDT
Hosted by Lou Susi, Program Chair of the MS in User-Centered Design

louis-susiWhen we design for experience, subtle and peculiar shifts come into play that demand a uniquely compassionate way of thinking about and guiding our practice. This webinar will explore:

  • The benefits of putting story concepts at the center of a human-centered design approach to improve the design process
  • The quality of a total human experience we’re ultimately all creating through our work.
  •  High-level perspectives, philosophies and mindsets pertaining to both design thinking and decision-making

Learn more and register!

Study user interface design online at Brandeis

Did you know that Brandeis GPS offers courses for professional development? Enroll in an online course this fall and network with new colleagues in a 10-week, seminar-style online classroom capped at 20 students. Registration is now open and we’re celebrating by profiling our favorite fall courses.

Get an introduction to user interface design principles and concepts of user-centered design. With this 10-week, graduate-level course, you’ll learn the foundations of goal-directed design and best practices for creating intuitive software that aligns with user expectations and preferred behaviors. Topics will include:

  • User interface approaches for web, desktop and mobile applications
  • Navigation and menu selections based on application needs
  • Universal design and accessibility
  • Selections for graphics, colors, screen controls and interactive devices

Whether you’re looking to complete a full degree or advance your career through professional development, this course will change the way you think about designing for the user experience.

Fall courses run Sept. 14-Nov. 22. Whether you’re looking to complete a full degree or advance your career through professional development, this course is designed to equip you with the necessary skills for making an impact in any industry or organization.

How it works:
Take a part-time, online course this fall without enrolling in one of our graduate programs. If you like what you learn and want to continue your education, you can apply your credits from this fall toward a future degree. Questions? Contact our enrollment team at gps@brandeis.edu or 781-736-8787 or fill out our first-time registration form and we’ll be in touch.

The Top 25 Jobs in America for 2016

The Top 25 Jobs in America for 2016

Job-sharing and recruiting website Glassdoor just announced the 25 best jobs in America for the upcoming year. Unsurprisingly, jobs related to data analytics and software engineering dominated the list:

 

 

 

 

 

 

 

 

 

 

 

Glassdoor based their ranking on the number of available positions, salary, and career opportunities. Many of the part-time, online master’s degrees at Brandeis GPS directly correlate with the fields and industries Glassdoor identified as playing a critical role in the 2016 job market. Follow the links below for more information on these programs.

Master of Science in Strategic Analyticsworking-300x212

Master of Software Engineering

Master of Science in User-Centered Design

Master of Science in Digital Marketing and Design

Master of Science in Project and Program Management

 

SPOTLIGHT ON JOBS: Brandeis GPS

vintage theatre spot light on black curtain with smoke

SPOTLIGHT ON JOBS

Members of the Brandeis GPS Community may submit job postings from within their industries to advertise exclusively to our community. This is a great way to further connect and seek out opportunities as they come up. If you are interested in posting an opportunity, please complete the following form found here.

Title:  Adjunct Instructor

Where:  Graduate Professional Studies, Brandeis University

Graduate Professional Studies (GPS) welcomes applications for its adjunct faculty pool on an ongoing basis.  As a general rule, our adjunct faculty have earned a master’s degree and many hold additional academic degrees and industry-specific credentials.  They have professional expertise which they bring to the online class discussions.

Our 10-week courses are taught fully online, with no set days or times for interaction.  Previous experience teaching online is not required; GPS offers a comprehensive training program for qualified instructors.

If you would like to be considered, please review our part-time applied master’s degree programs and submit an application, which includes an uploaded current resume or CV.

Brandeis University is an equal opportunity/affirmative action employer. It is the policy of Brandeis University not to discriminate against any applicant or employee on the basis of race, color, religion, sex, sexual orientation, age, genetic information, national origin, veteran status, or disability. We encourage women, persons with disabilities, and veterans to apply.

Current Openings

Adjunct Instructor, User-Centered Design

Adjunct Instructor, Digital Marketing and Design

Adjunct Instructor, Strategic Analytics

If you are interested in teaching for GPS, either in one of the course clusters listed above or in another GPS program area, please:

  1. Review our GPS Adjunct Instructor qualifications.
  2. Explore our Programs and Courses and our individual course descriptions.
  3. Complete an application, being sure to specify your particular program or course(s) of interest.
  4. We will contact you should any related positions become available.

Companies Our Faculty Represent

As industry leaders and active professionals within their areas of expertise, our adjunct faculty hold positions or have served as consultants at leading organizations, including the following:

Companies Our Faculty Represent
Amgen Fidelity Investments
AMR Research Harvard Medical School
Babson Capital Management LLC IBM
Biogen Idec Novartis
Comprehensive Power Inc. Pfizer, Inc.
Dana-Farber Cancer Institute Raytheon
EMC Schrodinger, Inc.
EMD Serono Shire Human Genetic Therapies
Sun Microsystems

 

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Brandeis University to add two online master’s degrees this fall

Programs to address critical need for skilled professionals in expanding digital marketing and design industries

WALTHAM, MA – Brandeis University’s Graduate Professional Studies division (GPS) announced today the launch of two new fully online, part-time master’s degrees: a Master of Science in Digital Marketing and Design and a Master of Science in User-Centered Design.

The programs’ curricula incorporate the rigorous standards of excellence that make Brandeis one of the country’s top universities while capturing the latest applied technologies and industry best practices. Both 30-credit programs are designed so students can complete them in 1.6 to 3 years.

The M.S. in Digital Marketing and Design distinguishes itself from other degrees — particularly traditional marketing degrees — in how it blends together principles of digital marketing design, tactics dmd-heroand analysis. The program concentrates on the technical application of marketing theory in digital environments, equipping students with a rich toolkit for delivering sound, tailored digital marketing campaigns.

“Today’s businesses rely heavily on websites, blogs, social media and other digital content that are created and controlled by the organization,” said Steven Dupree, VP of Marketing at SoFi and the program’s chair. “Students will learn to leverage these assets, implement a sound media strategy, and analyze digital marketing data to make smart decisions that grow companies.”

The M.S. in User-Centered Design is geared toward professionals with backgrounds in human computer interaction, information technology, computer science, digital marketing, or interaction design. The program focuses on the psychological and other human factors that affect the usability of systems and should influence interface design strategies. Students learn processes for extracting user needs and requirements; developing concepts with wireframes/prototypes; and learning methods to refine and validate their designs through an iterative process.  Upon program completion, students will have developed a portfolio of artifacts that apply innovative thinking and a human-centered approach to web, applications or software enterprise system design.

UCD“Design-thinking coupled with leadership skills are the magic bullet that technology companies need to successfully innovate and produce world-class products and services,” said Blade Kotelly, VP of Design at Jibo and a member of the degree program’s professional advisory board. “This program strikes the ideal balance between theory and practice.”

In addition to the new programs, Brandeis GPS offers a post-master’s graduate certificate in Learning Analytics and eight fully online part-time master’s degrees applicable to an array of industries. All Brandeis GPS programs are asynchronous, providing students with a flexible and convenient approach to completing their degrees.

Students interested in applying for either program should complete their applications by Aug. 11, 2015. Students also have the opportunity to take courses prior to applying for admission. Registration for the fall 2015 term opens on August 25, with courses beginning Sept. 16. For more information, please visit www.brandeis.edu/gps.

About Brandeis GPS
Brandeis University’s Graduate Professional Studies division is dedicated to developing innovative programs for motivated professionals. GPS offers 10 fully online, part-time master’s degrees and one online graduate certificate program. With three 10-week terms each year, Brandeis GPS provides exceptional programs with a convenient and flexible online approach. Courses are led by industry experts who deliver individualized support and professional insights.

 About Brandeis University

Brandeis University combines the breadth and scope of a world-class research university with the intimacy and accessibility of a small liberal arts college. Consistently ranked among the nation’s best universities, Brandeis is widely recognized for the excellence of its teaching, the quality and diversity of its student body and the outstanding research of its faculty. As a leading research university and member of the prestigious Association of American Universities, Brandeis fosters self-motivated, curious students ready to engage new experiences and equipped for global endeavors.

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Adapting Design to the User

Written by: Kelsey Whitaker, A Senior at Brandeis University

The way in which people experience design is a vital factor in the success of any creation. There is currently a growing movement of designers who search to implement technologies that adapt to the user. This is where the newest Master of Science program at Brandeis GPS in User-Centered design comes in. User-centered design covers fields including Human Factors, Human Computer Interaction, and User Experience. Human factors deal with the physical factors of interaction as well as the psychological and social factors of design. Human computer interaction is concerned with the interfaces between humans and computers and how these factors influence user experience. User experience deals with the usability issues of design. In addition to providing students with an advanced understandingUCDGraph of these areas, the program at Brandeis GPS will provide students with the leadership skills necessary to implement and advocate for design thinking.

Currently, the field of User-centered design is in high demand and expected to grow significantly over the next ten years. CNN Money recently voted the profession as the #14 best job in America. It was also featured in Glassdoor’s list of “25 Highest Paying Jobs with the Most Openings Right Now.” “User experience has caught on so much, both as something that people enjoy doing and something that is more and more widely recognized as being valuable to a growing number of companies,” says user experience designer Louisa Armbrust. The applications of user-centered design are broad and specialization can be found in fields such as information architecture, web designing, engineering, interactive media, and technology. Leading organizations that are currently hiring user-centered designers include Amazon, IBM, Disney, Apple, and several more.

UCD

The Brandeis GPS user-centered design degree program is geared towards individuals who are currently working in fields such as information technology, computer science, information architecture, web design, and other related areas, who are looking to extend their expertise in human factors of design. The Brandeis GPS program is unique because there are few online master’s degree programs in this field, none of which are geared towards developing leadership. In addition to a focus on leadership development, the available electives will create possibilities for students to graduate with skills in user interface design. This is an altogether different field than user-centered design, however, employers generally search for individuals with skills in both. The 30 credit program consists of 7 required courses and 3 electives.

Interested in the User-centered design program at Brandeis GPS? Apply now! To learn more about the program, contact 781-736-8787 or  gps@brandeis.edu.

 

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