The Brandeis GPS blog

Insights on online learning, tips for finding balance, and news and updates from Brandeis GPS

Tag: user centered design (page 1 of 2)

Cognitive and Social Psychology of User-Centered Design

For those who build things designed for human use, the understanding of human behavior is critical, and the design and development of digital properties is no exception. More and more designers are working to produce technologies that adapt to the user rather than attempt to force behavioral change. It is important for these designers to apply social and psychological principles to predict user responses.

Brandeis GPS will be offering Cognitive and Social Psychology of User-Centered Design as a part-time, full online course this October. The 10-week course will  explore the behavioral, cognitive and social aspects of human activity. Throughout the course, students will examine the psychological and social aspects that impact human interface interaction in both physical and virtual environments. Topics will include Signal Detection Theory, Gestalt Theory, Cognitive Load Theory, and various motivational theories as well as the cultural and social implications of design.

By the end of the course, students will be able to:

  • Identify the cognitive and social psychology principles that impact the use of a particular design, and offer design solutions that will ensure effective user experience
  • Explain Cognitive Load Theory, apply the theory to designs, and explain the whys and hows of reaching optimal cognitive load
  • Explain Signal Detection Theory and apply the theory effectively to designs
  • Make reasonable predictions of human behavior with regards to a user interface and/or design by applying their knowledge of perception, attention, and cognition
  • Apply knowledge of emotion and motivation theories to designs in order to make them more effective, and explain the choices and applications
  • Identify where a particular design may create a cognitive error, or why a particular design may have caused a cognitive error, and offer solutions to reduce error
  • Effectively communicate design solutions to stakeholders

At Brandeis GPS, you can take up to two courses before enrolling in one of our 12 online master’s degrees. If you’re interested in exploring the MS in User-Centered Design, or would like to learn more about cognitive and social psychology as part of your own professional development, contact the  GPS office for more information or to request a syllabus: 781-736-8787, gps@brandeis.edu, or submit your information.

UXPA Boston Student Recap | Part 2

Brandeis GPS was a proud sponsor of the 2018 UXPA Boston annual conference. This week, we’re featuring a two-part series on how the conference was experienced through the eyes of two students in the MS in User-Centered Design. Read Part 1 here.

By Craig Cailler, as told in his own words:

The Boston Chapter of the User Experience Professionals’ Association held their annual conference at the Sheraton Boston Hotel on Thursday, May 10, 2018. I have attended this event for many years and watched it grow from a few hundred people hosted at local university, to over one thousand people attending sessions occupying multiple ball rooms in a large hotel in downtown Boston. This year was something special as the team at UXPA Boston was able to promote an appearance by industry veteran, Rolf Molich, from DialogDesign in Denmark in Europe. President of UXPA Boston, Dan Berlin, posted this to his Twitter account about the occasion, “Rolf Molich presenting CUE-10 results at #UXPABOS18 makes me feel like we’ve finally hit the big time.” It was truly a special moment for the team, and the conference, as they prove again that this has become one of the premier annual events with the industry.

This first session I attended this year was, “CPUX – A Serious (and Usable?) European Attempt at Certifying UX Professionals” presented by Rolf Molich. The International Usability and UX Qualification Board is composed of UX professionals from across Europe that develop and maintain the curricula for the purpose of introducing usability to new practitioners, keeping active practitioners current and establishing common terminology and technologies across the industry. The CPUX offers several levels of certification, covering topics such as Human-centered design process, Definitions, Understanding of context of use, User requirements, Design solutions, Usability tests and Inspections and user surveys. During the session, Rolf “quizzed” the audience with sample questions used in the certification process using an online live polling software. Rolf closed out the session by telling the audience that the team at UXQB were looking for sponsors here in the United States to begin providing this training, so keep your eyes out for future CPUX classes in our area.

I was also introduced to several new tools as part of other presentations. In the session entitled, “Through Their Eyes: Using VR to Simulate Retinal Diseases”, Jessica Holt-Carr and Weiwei Huang walked the audience through the process they used to build empathy for disabled users who suffer with visual impairments by using low vision simulation kits. Jessica and Weiwei explained how they used an Android application called SimViz (In My Eyes – iOS alternative) in conjunction with a hand-made cardboard device that held the mobile device comfortable on participants while blocking out all light sources. Jessica summarized the benefits of this approach as:

  • Identifies accessibility barriers
  • Seeing the world from their view
  • Raises awareness to the issue

In another session entitled, “Digital whiteboarding and other techniques for remote collaboration and ideation”, the team of Kristina Beckley and Ethan Perry from IBM spoke to the audience about a digital whiteboarding tool called “Mural” as part of the presentation. They discussed how they used the tool to collect input from global team members as part of their global design process that includes “Hills, Playbacks and Sponsor Users”. They provided the audience with some best practices based on their use of the tool including…

  • Timebox the process
  • Make sure people are contributing
  • Setup separate rooms, 8-12 people each

UXPA Boston Student Recap | Part 1

Brandeis GPS was a proud sponsor of the 2018 UXPA Boston annual conference. This week, we’re featuring a two-part series on how the conference was experienced through the eyes of two students in the MS in User-Centered Design. Read Part 2 here.

By Roslyn Jones, as told in her own words:

I had a great experience at the UXPA Boston conference. There were so many great professionals and organizations to network with. My most important takeaways derived from the organization networking space, Making Websites Readable discussion and the Mentoring forum.

Within the organization networking space, I was able to connect with multiple companies that were either offering User Experience (UX) job positions or showcasing tools valuable to the UX industry. The pictured MPACT game-like persona builder, which is picture below, is a creatively innovative tool that aids teams in creating persona profiles. The representatives at each table were so pleasant and were eager to speak to each attendee about the services that their businesses provide. Also, it was a pleasure meeting student advisor Daniel Mongeon at the Brandeis GPS table. As I continued to explore the different tables, I stumbled upon the National Society of Black Engineers (NSBE), an academic, professional, service based engineering organization. It was great connecting with them and speaking with other conference attendees about its purpose.

The Making Websites Readable session provided methods to enhance the readability of a website in a fun and engaging way. They incorporated storytelling, comic strips, and a web-redesign exercise to deliver their 7 Tips for Web Style. The session started off with an animated reading of a Pearls Before Swine comic strip, which was nothing short of entertaining. This led us into analyzing a poorly designed website created specifically for this demonstration. I like how Jen Kramer and Martha Nichols continuously engaged the audience, maintained high energy throughout the presentation and presented takeaways that were short, simple, and useful. Their 7 Tips for Web Style are:

  1. Keep it short
  2. Add snappy headings
  3. Find your focus
  4. Make a list
  5. Get specific
  6. Adjust visuals
  7. Use your words wisely

During the Mentoring Session, I obtained perspectives from two professionals who have years of UX experience. Our mentee group consisted of seven individuals who are new to UX.  Throughout this session we received great tips on how to position ourselves to impress a manager or other UX hiring executive. My key takeaways from this session involved tips for figuring out how to make yourself more marketable in the field. This includes, being able to communicate with industry professionals, understanding and portraying knowledge of the process, showcasing your relative skills, and participating in events that strengthen and highlight these relative skills.

Countdown to Commencement 2018

It’s that time of year again! A new set of students from Brandeis University’s division of Graduate Professional Studies (GPS) are preparing to walk across the stage in front of 275 friends and family members and receive the master’s degrees they so diligently worked toward.

GPS is thrilled to see our soon-to-be alums progress to the next phase of their professional development and career advancement. We extend an additional congratulations to the inaugural class of graduates from the Digital Marketing and Design and User-Centered Design programs, both of which launched in 2015.

This year’s commencement ceremony will take place on the Brandeis University campus on May 13, 2018, and will feature the following speakers/honors:

  • Tom Gerace, commencement speaker. Tom is the founder and CEO of Skyword, a Boston-based content marketing firm. An expert in strategic storytelling, Tom recently co-authored the best-selling book Storynomics and leads Storynomics Seminars in cities throughout the world. Early in his career, Tom served as a senior business analyst at the Harvard Business School, where he wrote the first case studies on the emergence of the internet in 1995.
  • Steve Boardman, student speaker. Strategic Analytics graduate Steve Boardman is a senior technology consultant for iDoxSolutions, Inc. Based in Charleston, South Carolina, Steve has more than 25 years of experience implementing, delivering and supporting enterprise IT solutions for a wide variety of industries. He currently focuses on cloud-based application architectures and business intelligence and analytics solutions.
  • Meredith Bazzell, Rabb School Outstanding Teacher Award recipient. An instructor in the Digital Marketing and Design program, Meredith has more than 13 years of marketing experience in healthcare, construction, higher education, retail, manufacturing, and technology. Meredith currently serves as the manager of customer experience for global communications at Asurion in Nashville, Tennessee.

We look forward to sharing more commencement-related updates as the day gets closer. Follow along with us here on the blog and at #GPSclassof2018.

 

Users are in control. Find out how to reach them.

First comes product or service, then comes user. Right? Unfortunately, this simple method no longer holds true in our user-driven society. In today’s world, the user always comes first.

In order to create a product or service with staying power, you need to first find out who your user is. Then, you need to find out what they want, how they behave, and their likes and dislikes.  User-Centered Design has become an integral element in the creation of just about any product or service.

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SPOTLIGHT ON JOBS: STAKD

Spotlight on Jobs - Brandeis GPS Online Education - Brandeis GPS Blog

Members of the Brandeis GPS Community may submit job postings from within their industries to advertise exclusively to our community. This is a great way to further connect and seek out opportunities as they come up. If you are interested in posting an opportunity, please complete the following form found here.

Where: Stakd (remote position, but office space is available in Hoboken, NJ and Boston, MA)

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Countdown to Commencement: User Centered Design

As we’re gearing up for the Brandeis GPS commencement ceremony on May 21,  GPS students are gathering their families and preparing to travel to Waltham to celebrate their accomplishments. While planning is underway, we wanted to celebrate the first graduates of one of the newest GPS programs.

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How psychology can change user behavior

In a world where websites and digital ad networks serve us nearly one million marketing messages each year, it’s becoming increasingly difficult to capture the attention of web users going about their daily business. As content consumers, we tend to be task-oriented and ignore the things around us. “Banner blindness” occurs when users automatically ignore the ad-heavy right side of web pages.

As most of us tend to skim web content quickly, bulleted lists and short paragraphs to break up text are considerably effective at keeping users engaged. When it comes to online marketing, understanding the psychology behind web user activity is crucial to successfully promoting a product or running a business.

These topics are furthered explored in Brandeis University’s Cognitive and Social Psychology of User-Centered Design spring 2017 course. As part of the MS in User-Centered Design  graduate program, this part-time, fully online course will examine the psychological and social aspects that impact human interface interaction in both physical and virtual environments. Topics will include:

  • Signal Detection Theory, Gestalt Theory, Cognitive Load Theory and various motivational theories
  • The cultural and social implications of design
  • Cognitive and social psychology principles that will impact the use of a particular design

By the end of the course, students will be able to make reasonable predictions of human behavior with regards to a user interface and/or design and offer design solutions that will ensure effective user experience based on these principles.

Those interested in the course who do not yet wish to pursue a full master’s degree can still participate. At Brandeis GPS, you can take up to two online courses without officially enrolling in a program. This is a great opportunity to get to know our programs and approach to online learning. View our full course catalog here, and preview our spring 2017 courses here.

Questions? Questions? Contact our enrollment team at gps@brandeis.edu or 781-736-8787.

Brandeis University’s Graduate Professional Studies division (GPS) is dedicated to developing innovative programs for working professionals. GPS offers 11 fully online, part-time master’s degrees and one online graduate certificate. With three 10-week terms each year, Brandeis GPS provides exceptional programs with a convenient and flexible online approach. Courses are small by design and led by industry experts who deliver individualized support and professional insights. For more information on our programs visit the Brandeis GPS website.

The Best Jobs for Life-Work Balance

Glassdoor, a popular jobs and recruitment website, recently released a crowd-sourced list of best jobs for achieving work-life balance. Many of the positions in the Glassdoor list directly correspond to the industry-driven master’s degrees offered at GPS. Among the 29 positions profiled include:

1. Lab Assistant
2. Creative Manager
3. Computer Programmer
4. Marketing Coordinator
5. Data Analyst
6. Content Manager
7. Web Designer
8. Social Media Manager
9. Scrum Master
10. Marketing Analyst
11. Devops Engineer
12. Mobile Developer
13. User Interface Designer
14. Data Scientist
15. User Experience Designer

Whether you currently hold one of the positions above or are interested in advancing into a similar job, you’re probably looking to achieve balance in all areas of your life. For those seeking to pursue a graduate degree, Brandeis GPS fosters a community that is mindful of the multiple demands facing adult learners and while offering the rigorous standards of excellence that makes Brandeis one of the top universities in the country.

Upcoming UX webinar: a story-first approach to human-centered design

Thursday, Oct. 27, 2016
2-3 p.m. EDT
Hosted by Lou Susi, Program Chair of the MS in User-Centered Design

louis-susi - Brandeis GPS Online Education - Brandeis GPS BlogWhen we design for experience, subtle and peculiar shifts come into play that demand a uniquely compassionate way of thinking about and guiding our practice. This webinar will explore:

  • The benefits of putting story concepts at the center of a human-centered design approach to improve the design process
  • The quality of a total human experience we’re ultimately all creating through our work.
  •  High-level perspectives, philosophies and mindsets pertaining to both design thinking and decision-making

Learn more and register!

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