In a world where websites and digital ad networks serve us nearly one million marketing messages each year, it’s becoming increasingly difficult to capture the attention of web users going about their daily business. As content consumers, we tend to be task-oriented and ignore the things around us. “Banner blindness” occurs when users automatically ignore the ad-heavy right side of web pages.
As most of us tend to skim web content quickly, bulleted lists and short paragraphs to break up text are considerably effective at keeping users engaged. When it comes to online marketing, understanding the psychology behind web user activity is crucial to successfully promoting a product or running a business.
These topics are furthered explored in Brandeis University’s Cognitive and Social Psychology of User-Centered Design spring 2017 course. As part of the MS in User-Centered Design graduate program, this part-time, fully online course will examine the psychological and social aspects that impact human interface interaction in both physical and virtual environments. Topics will include:
- Signal Detection Theory, Gestalt Theory, Cognitive Load Theory and various motivational theories
- The cultural and social implications of design
- Cognitive and social psychology principles that will impact the use of a particular design
By the end of the course, students will be able to make reasonable predictions of human behavior with regards to a user interface and/or design and offer design solutions that will ensure effective user experience based on these principles.
Those interested in the course who do not yet wish to pursue a full master’s degree can still participate. At Brandeis GPS, you can take up to two online courses without officially enrolling in a program. This is a great opportunity to get to know our programs and approach to online learning. View our full course catalog here, and preview our spring 2017 courses here.
Questions? Questions? Contact our enrollment team at gps@brandeis.edu or 781-736-8787.
Brandeis University’s Graduate Professional Studies division (GPS) is dedicated to developing innovative programs for working professionals. GPS offers 11 fully online, part-time master’s degrees and one online graduate certificate. With three 10-week terms each year, Brandeis GPS provides exceptional programs with a convenient and flexible online approach. Courses are small by design and led by industry experts who deliver individualized support and professional insights. For more information on our programs visit the Brandeis GPS website.
Dr. Patt Steiner brings over 20 years of experience to the business community with specializations in leadership, strategic planning, organization and process improvement, and employee advocacy. She has been a guest speaker for many organizations including the National Aeronautics and Space Administration (NASA), The Small Business Administration, The Honolulu Chamber of Commerce, Boston University, The Society for Software Quality, and Cornell University. Among other accomplishments, Patt holds a degree in Music Performance, and has performed with the Boston Pops, the Florida Symphony, the Oakland (CA) Symphony, and the Chicago Symphony Orchestra. Dr. Steiner completed her doctoral work in Leadership at Northeastern University.
Erin Meredith Bazzell, MBA, is the Global Marketing Communication Leader for Cummins Filtration, a Cummins Inc. business unit. She leads a team in the corporate office in Nashville, TN, as well as teams in seven other countries globally. In her 10+ years in the marketing field, she has honed her skills in the medical, education, retail and manufacturing fields. She is an active member in her local chapter of the American Marketing Association (AMA) and also teaches undergraduate marketing courses at Southern New Hampshire University. Meredith received a BA in Mass Communications & Marketing from Auburn University and her MBA from Bethel University.
