The Brandeis GPS blog

Insights on online learning, tips for finding balance, and news and updates from Brandeis GPS

Tag: user experience

Upcoming UX webinar: a story-first approach to human-centered design

Thursday, Oct. 27, 2016
2-3 p.m. EDT
Hosted by Lou Susi, Program Chair of the MS in User-Centered Design

louis-susiWhen we design for experience, subtle and peculiar shifts come into play that demand a uniquely compassionate way of thinking about and guiding our practice. This webinar will explore:

  • The benefits of putting story concepts at the center of a human-centered design approach to improve the design process
  • The quality of a total human experience we’re ultimately all creating through our work.
  •  High-level perspectives, philosophies and mindsets pertaining to both design thinking and decision-making

Learn more and register!

Brandeis University to add two online master’s degrees this fall

Programs to address critical need for skilled professionals in expanding digital marketing and design industries

WALTHAM, MA – Brandeis University’s Graduate Professional Studies division (GPS) announced today the launch of two new fully online, part-time master’s degrees: a Master of Science in Digital Marketing and Design and a Master of Science in User-Centered Design.

The programs’ curricula incorporate the rigorous standards of excellence that make Brandeis one of the country’s top universities while capturing the latest applied technologies and industry best practices. Both 30-credit programs are designed so students can complete them in 1.6 to 3 years.

The M.S. in Digital Marketing and Design distinguishes itself from other degrees — particularly traditional marketing degrees — in how it blends together principles of digital marketing design, tactics dmd-heroand analysis. The program concentrates on the technical application of marketing theory in digital environments, equipping students with a rich toolkit for delivering sound, tailored digital marketing campaigns.

“Today’s businesses rely heavily on websites, blogs, social media and other digital content that are created and controlled by the organization,” said Steven Dupree, VP of Marketing at SoFi and the program’s chair. “Students will learn to leverage these assets, implement a sound media strategy, and analyze digital marketing data to make smart decisions that grow companies.”

The M.S. in User-Centered Design is geared toward professionals with backgrounds in human computer interaction, information technology, computer science, digital marketing, or interaction design. The program focuses on the psychological and other human factors that affect the usability of systems and should influence interface design strategies. Students learn processes for extracting user needs and requirements; developing concepts with wireframes/prototypes; and learning methods to refine and validate their designs through an iterative process.  Upon program completion, students will have developed a portfolio of artifacts that apply innovative thinking and a human-centered approach to web, applications or software enterprise system design.

UCD“Design-thinking coupled with leadership skills are the magic bullet that technology companies need to successfully innovate and produce world-class products and services,” said Blade Kotelly, VP of Design at Jibo and a member of the degree program’s professional advisory board. “This program strikes the ideal balance between theory and practice.”

In addition to the new programs, Brandeis GPS offers a post-master’s graduate certificate in Learning Analytics and eight fully online part-time master’s degrees applicable to an array of industries. All Brandeis GPS programs are asynchronous, providing students with a flexible and convenient approach to completing their degrees.

Students interested in applying for either program should complete their applications by Aug. 11, 2015. Students also have the opportunity to take courses prior to applying for admission. Registration for the fall 2015 term opens on August 25, with courses beginning Sept. 16. For more information, please visit www.brandeis.edu/gps.

About Brandeis GPS
Brandeis University’s Graduate Professional Studies division is dedicated to developing innovative programs for motivated professionals. GPS offers 10 fully online, part-time master’s degrees and one online graduate certificate program. With three 10-week terms each year, Brandeis GPS provides exceptional programs with a convenient and flexible online approach. Courses are led by industry experts who deliver individualized support and professional insights.

 About Brandeis University

Brandeis University combines the breadth and scope of a world-class research university with the intimacy and accessibility of a small liberal arts college. Consistently ranked among the nation’s best universities, Brandeis is widely recognized for the excellence of its teaching, the quality and diversity of its student body and the outstanding research of its faculty. As a leading research university and member of the prestigious Association of American Universities, Brandeis fosters self-motivated, curious students ready to engage new experiences and equipped for global endeavors.

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Adapting Design to the User

Written by: Kelsey Whitaker, A Senior at Brandeis University

The way in which people experience design is a vital factor in the success of any creation. There is currently a growing movement of designers who search to implement technologies that adapt to the user. This is where the newest Master of Science program at Brandeis GPS in User-Centered design comes in. User-centered design covers fields including Human Factors, Human Computer Interaction, and User Experience. Human factors deal with the physical factors of interaction as well as the psychological and social factors of design. Human computer interaction is concerned with the interfaces between humans and computers and how these factors influence user experience. User experience deals with the usability issues of design. In addition to providing students with an advanced understandingUCDGraph of these areas, the program at Brandeis GPS will provide students with the leadership skills necessary to implement and advocate for design thinking.

Currently, the field of User-centered design is in high demand and expected to grow significantly over the next ten years. CNN Money recently voted the profession as the #14 best job in America. It was also featured in Glassdoor’s list of “25 Highest Paying Jobs with the Most Openings Right Now.” “User experience has caught on so much, both as something that people enjoy doing and something that is more and more widely recognized as being valuable to a growing number of companies,” says user experience designer Louisa Armbrust. The applications of user-centered design are broad and specialization can be found in fields such as information architecture, web designing, engineering, interactive media, and technology. Leading organizations that are currently hiring user-centered designers include Amazon, IBM, Disney, Apple, and several more.

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The Brandeis GPS user-centered design degree program is geared towards individuals who are currently working in fields such as information technology, computer science, information architecture, web design, and other related areas, who are looking to extend their expertise in human factors of design. The Brandeis GPS program is unique because there are few online master’s degree programs in this field, none of which are geared towards developing leadership. In addition to a focus on leadership development, the available electives will create possibilities for students to graduate with skills in user interface design. This is an altogether different field than user-centered design, however, employers generally search for individuals with skills in both. The 30 credit program consists of 7 required courses and 3 electives.

Interested in the User-centered design program at Brandeis GPS? Apply now! To learn more about the program, contact 781-736-8787 or  gps@brandeis.edu.

 

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