Archive forOctober, 2010

Challenges in Journalism:My Struggle Writing My First News Story

Having never written a news story before, I found my first assignment of one to be a daunting task.  I wasn’t sure I would be able to do it, but in the end I did, though not easily. The first difficulty was choosing a topic to cover.  However many events there were to cover in a timely manner, none seemed very interesting. I knew my article would be better if it was on a topic that interested and engaged me.  Finally, I discovered the International Business School was hosting a speaker, Steve Belkin, who was going to speak about his entrepreneurial background; a subject that I am interested in for my future. I thought this subject wouldn’t be that hard

            Now that I finally found an event it was time to attend the event and actually apply what I had learned in class to the news story. It was a challenge to balance taking notes, taking pictures, capturing emotions, and listening to participants. The easiest part ended up being conducting the interviews. The interviews were interesting because I got to see the persons actually reaction to the question. I was able to see if they were uncomfortable with a question or if they had to think about

            Actually organizing my research on paper with the proper structure was the biggest challenge. Composing a strong lead, dividing the different topics into sections of the article, while still keeping the article a cohesive whole, and formulating an appropriate conclusion, were all struggles for me.  Luckily, I found several helpful websites, such as MEDIA College’s website that give the basic idea of how to write a news story. As much as this website showed the basic ideas to include (ex. the 5 W’s and 1 H) I still struggled with how to put all of my ideas, quotes, and information together. The inverted pyramid and the concept of a nut graph were also new ideas that I had never heard of before. Each concept proved to be crucial to writing a news story.

            Finally finishing the news story was a relief. I am grateful I had the opportunity despite the challenges, because it provided a new learning experience. The news story didn’t just show me a different writing style and structure, but it also provided me with a new experience on how to listen to a speaker and even just attend an event.  I also made me more aware to how others perceive it as well. In the end the real challenge was mastering the subject that I was writing about about. Even though I went to an event that I already knew background information on, the most helpful aspect was learning more about the subject. I understand now that writers  have to be well versed in the subject they write about.

Comments (8)

What Happened to Word-Of-Mouth Marketing?

Malcolm Gladwell’s article Small Change hit home for me with the opening story, which was about a protest organized strictly by word-of-mouth. The protest started with a few people, and quickly grew to thousands. What amazes me is that this protest was organized without the usage of social media, or the internet…. Now I’d like to know what happened to this word-of-mouth type of marketing?

With the increased usage of websites, such as Facebook and Twitter, businesses and consumers are beginning to lose touch with word-of-mouth marketing. Now, I’m not saying social media sites are a bad way of marketing products, but lately it seems that it is the only way many products are marketed. Is it that as business people we are becoming lazier? Or trying to target certain markets? BusinessWeek put out an article about the myths of Social Media Marketing and basically they say run the other way; and I completely agree.

One of the biggest concerns is the amount of time a company has to put into creating the site, and then updating it almost daily; on top of that, a person must be trained so that he/she can manage the website. According to an article by Gavin O’Malley, there is almost no point in creating a social media site. A survey showed that

“While 78% percent of corporate respondents say their company is using social media, only 41% say they have a strategic plan in place to guide such activity, according to a new study from marketing firm Digital Brand Expressions.”

Now to me this is a pretty sad statistic. With all the effort put into expanding social media marketing, and not even knowing if there will be a Return On Investment (ROI) from the website, it seems that marketers can revert back to word-of-mouth and other forms of marketing.

           The book Journalism Next tells why a reporter or journalist should use Social Media. The book does point out that one can’t just join a social media site without a plan in tact, but because of all the information that comes into reporters’, social media can be a good way to get that news out there. There are many good reasons to join a social media website, such as Twitter, especially if you are a journalist who would like to network with other fellow journalists.

           I do agree that social media can be a good way to get the news out there for journalists and it is a way to reach more articles and information. I believe word-of-mouth marketing is different for journalists because people are going to want to read what they want to and not necessarily listen to a friend that recommends a certain article.

           My belief and hope is that businesses don’t wipe social media out completely, but that they continue to instill the usage of word-of-mouth marketing, and slow down on social media marketing unless the ROI is showing improving numbers. As Social Media becomes increasingly popular businesses and consumers will have to adapt to new marketing styles to compete with each other.

Comments (24)

Protected by Akismet
Blog with WordPress

Welcome Guest | Login (Brandeis Members Only)