Creative Action and Social Media

I am halfway through my time at UFE and enjoying every minute of it. As I mentioned before, I was looking forward to

– Working on my own independent project with UFE

– Joining the fight for a great cause

– Forming great relationships with the UFE family.

How do you think that is all going? Well, I’ll show you!

My project:

Many organizations use social media for a variety of functions. Like these organizations, UFE has  Facebook, Twitter and Vimeo accounts through which it shares news and event information and raises awareness about issues pertaining to economic justice, fair taxation and equality for all.

My project is to explore one additional benefit of social media tools to UFE – fundraising – and to develop recommendations and corresponding case studies which support my research findings and proposed strategy. Having worked on this for the past few weeks, it has been an enlightening experience learning how different organizations are going about raising money through Facebook posts and YouTube videos. In the process, I spend hours on different websites looking at informative, sometimes hilarious and powerful content that organizations use to effect change and encourage action. (I am having about as much fun doing this as when the “Harlem Shake” craze hit YouTube.)

At the end of my internship, I will have the opportunity to present my findings to the rest of the UFE staff and I look forward to doing so. I hope that my work will provide actionable recommendations that will benefit the organization and enable its work to continue.

The UFE family:

I have yet to each lunch alone since I started working with the UFE. There is always an opportunity to interact with any one of the staff members at UFE; from the other interns to the director of the organization. Being comfortable with the people I work with is always top on my list of things to look out for in a career and I am happy to find that at UFE.

One other opportunity to bond with the members of the organization was during a state hearing at the State House in Boston. Steve Schnapp (one of the founding members of UFE) was set to testify in support of a resolution calling for responsible state and budgetary policy. We came together to join the rally and eventually sit in for the hearing. I got to experience the “action” part of the organization and meet people from other groups and organizations united for the same cause.

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 Here are some more pictures on the UFE facebook page

Last week, the other interns and I were invited to brainstorm, with the rest of the staff, ways that UFE could address federal tax issues and effect awareness and change at that level. I was excited to be a part of this and proud to be able to contribute my own ideas to the gathering. It was fascinating hearing from the earlier members of the group as they narrated (hilarious) accounts of how they had coordinated “Creative Action” (use of creative mediums such as theater and art for activism) in the past.

Side note: If you ever see dancing dollar bills anywhere, you know who’s responsible.

So far, I am enjoying my time at UFE. Since this is a major learning experience for me, each day is different and fulfilling, whether I am going through an organization’s Twitter feed, watching a webinar on the importance of email in fundraising or holding a banner outside State House.

Thanks for reading!

Pokuaa Adu

One thought on “Creative Action and Social Media”

  1. Hi Pokuaa,

    Sounds like you’re really getting a lot out of your internship and it’s going really well. I think it’s great that you were able to sit in on a meeting and contribute your own ideas. It really gives you an idea of the processes your organization goes through on a daily basis. It sounds like in addition to the in-office work you do on your computer, you also engage in various street actions. So I was curious, what’s your favorite part?


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