The last few weeks have been extremely busy for me. Not only I spent hours in meetings about social media strategy but I also spent hours creating content and interacting with the audience especially on Instagram. Despite the workload, I’ve been falling in love with my internship and the place. The people are lovely, space is accommodating and it kinda feels like I belong there.
Even though I still do not see myself working in a co-work space longterm, I have to admit there is something amazing about it. During the summer, we have events every Wednesday – it started with brunch and last week we had a movie quiz. It gives me the opportunity to get to know my colleagues as well as people from other organizations. In between all these events, we managed to celebrate a colleague’s daughter birth. Somehow, I am already part of the team, despite being there only for a little over a month.
During my time here I learned that to some extent I prefer learning from experience, trial-and-error, rather than lecture halls. Through working by myself on projects, I had the time to further research details that interested me, for example, the best use of Instagram features for campaigns, how to track engagement more effectively, and how to analyze Instagram statistics. The things I did not understand, my mentor very kindly explained or made a note to get back to it during one of our meetings. Having an internship is definitely teaching me numerous practical skills which I would not be able to gain in an academic environment.
I am learning to be more independent in a professional setting as well as more communicative. The other week, the director of the NGO took me with him for a business meeting with one of the partners. My role was to shadow, yet I still had the chance to communicate with the partner, introduce myself and give them insight into social media communication. I can see myself taking advantage of these skills once I am attending job interviews or communicating with professors. As somebody who tends to be shy and quiet, I appreciate a lot that my boss is taking the time to help me step out of my comfort zone.
Lastly, I am incredibly proud to say that the engagement on the Instagram skyrocketed ever since I’ve started to post regularly on stories and feed. Our newest campaign (displayed above) has the highest engagement of all posts so far. As of right now, I am preparing content for the next couple of weeks in order to ease the process and make it understandable for all team members – whether they work for communications or not.
Sabina Simkova ’22