My position was mostly what I expected it to be, but not exactly. I did expect to work on the USLPA’s social outreach, which is the jist of it. However, there is a lot more to my work– both logistically and objectively. When I approached this internship, I had different ideas of the goal of this. As with my previous experience, I expected to be attempting to grow the page at all costs. This meant focusing on expanding demographics, creating entertaining designs, and using typical social outreach strategies.
That was until I learned what the goal of the organization actually was. I had to understand the ins and outs of the USLPA, what the purpose of a labor union was, and the legal side of collective bargaining agreements. Once I understood that, I had a more precise grasp on how to run this kind of page. It was not merely about gaining as many followers as possible. It had to be dealt with in a professional manner and used to adhere to the interests of the union itself. This meant using the same format as previously and posting things that are important for getting the message across– not for adjusting to the wider audience that may not be as interested in what the USLPA stands for. Again, this is not about gaining as many followers, likes and comments as possible. It is about how it can help inform and unite those who it is directed towards (mainly players), and how it can be perceived by the public.
The World of Work is more realistic, and comes with more responsibility than university life. In academics, I feel as though everything comes in a natural flow, with work piling up as a professor decides and a more rigid schedule. Though this is necessary in education, it is a disingenuous way to live, as it is not how the real world runs. In my internship, some days are slower and some days are busier. I am faced with some regular and some unexpected tasks. I have a real life responsibility, one that is more than just about getting good grades. The work I am doing can impact the lives of many people, while giving me real life pressures that are an important experience for the future. It gives me a feeling of doing something truly meaningful.
This internship is teaching me some valuable skills, both practical and informational. As I explained above, it is teaching me to adapt to a real world work environment. This is in terms of logistics and time management, as well as dealing with the pressures of things that have a real impact on people’s livelihoods. I am also building out a wider range of skills in graphic design and in my social media expertise. I have extensive experience with social media personally, so adding a professional level to that will make a big difference to me. I also have a unique interest in becoming proficient in graphic design and this is giving me that opportunity. In a world that is becoming more technologically dependent and revolving around social media, all organizations that want to be successful, in any industry, need to have a competitive online platform to promote, brand, and market themselves. Having the skills to do that is not only transferable, but a necessity in the world we live in today.
Again, the social media handles I am running are linked below:
Some examples of the posts from Instagram and Twitter are shown below: