Midway Point

I’m halfway through my internship and it has been an amazing experience so far. You can learn a lot in the classroom and through textbooks, but you’ll never actually absorb the industry until you have gone out and experienced it. I have witnessed this first hand since starting my internship this summer. Being an intern at Artist Partner Group has exposed me to an environment I don’t usually experience. An environment filled with ambition and drive to succeed in the music industry. But it’s not the standard music industry ambiance that I was introduced to last summer at Warner Music’s headquarters in NYC. It’s way different. The anti-corporate aroma and entrepreneurial spirit are the engines at APG. Everyone is hungry to make things happen for each other and contribute to the company.

At the beginning of my internship, I honestly had sentiments of being underestimated in what I was capable of, but I quickly realized that I just had to be patient and ready. I had to be trustworthy and execute tasks efficiently. Now, as I continue to build reliance and confidence with my co-workers, I’m being trusted with more and more things to do every day. Here are just some highlights and tasks that I’ve taken on since the beginning:

  • Alec Benjamin Photoshoot: Alec Benjamin is one of APG’s exciting new artists. I have been at APG to witness his rise, and all the effort and work put into creating a superstar. Alec has now accumulated millions of sales since I’ve been here (he released new music the week I started). I was fortunate enough to contribute to this in a small way by helping to orchestrate a photoshoot for his cover art. I helped with the setup and angles for the shoot. It was also a great opportunity to converse and get to know Alec in person.

    This is Alec Benjamin! I took this while at the photoshoot.
  • A&R Listening Sessions: Every Thursday I’m at the A&R Department, listening to a bunch of new, undiscovered music and highlighting ones I think have potential. I venture on different websites that shoot out streaming and viral analytics in order to track down up and coming talent that are performing well on the web. At the end of the day, I meet with my supervisor and go over some of the artists I tracked down throughout the day. It is a great experience to bond with my supervisor over new music and also help the firm with potential new artists to sign. I also spend a lot of time discovering new DJs in order for the label to commission remixes for their recent releases.
  • Setting up Artist Showcases: Every so often, the company hosts artist showcases, which are basically small intimate concerts with their artists. These showcases are for internal company employees only and usually occur in a private setting (not at the office). Recently I was tasked with helping set up one of the showcases and helping it run smoothly. Later, I was assigned to create a photo book of pictures from some of the showcases for the office.

    This is an example of an Artist Showcase I was fortunate to attend, featuring Rita Ora.
  • Social Media Audits: This is by far one of the coolest and most educational things I’ve done at the office. My supervisors have taught me the metrics and ways to analyze social media accounts. By doing this, I can now scan through social accounts of company artists and perform a social media audit of their accounts. What this means is that I go through their accounts, gather their engagement stats, monitor their best and worst performing posts, and then create a 10-page report on it. On the report, I highlight what they shouldn’t be doing and I also create suggestions for them based on my research; all of this in order for the artists to perform better on social. This is a unique digital marketing skill that I truly value and will definitely be able to use in any future endeavors.

    One sheet of streaming statistics for the past week that I have to look over every week. I had to blur out the content because of confidentiality.

These were just some of the highlights and tasks that I have done so far. I’m very excited to continue building trust with the company and find out what exciting tasks lie ahead!

First Week at APG

This week I started working at Artist Partner Group in Los Angeles. APG is a company that does many things. They are a music publishing company, recording studio complex and most importantly a record label. They define themselves as being a “modern label for forward thinking and entrepreneurial artists. The invisible army that help build the artist brand and relentlessly execute their vision.” The label is an imprint of Warner Music Group and was founded by Warner’s President of A&R (Artist and Repertoire), Mike Caren. I’ve always admired APG for being an under-the-radar, small firm that does big things. Big things such as pioneering the careers of Charlie Puth, Kehlani and Bazzi to name a few. I am more than thrilled to be joining the APG team for the summer and figuring out what the secret sauce is for their amazing success so far.

I spent most of my first week settling in and completing onboarding procedures but I’m already starting to get a feel for the place and the culture around here. First and foremost, the APG building is an modern architectural masterpiece, casting an overwhelming shadow on the streets of LA. When I first arrived, I was electrified by the space and was eager to go inside. I also quickly started to notice and still realize that APG has a very entrepreneurial, start-up ambience.

For my first week, I began helping out with the Instagram accounts; coming up with new initiatives and branding ideas to help improve the account. I also was given weekly tasks like making sure the label’s music releases have been distributed to different streaming services and have promotional placement on playlists. Another weekly task I was given was to accumulate the streaming sales for the week. Other than that I haven’t really been given any big projects or tasks to complete as I continue to get settled in. I acknowledge that a lot of the times, I’m going to have to take initiative and create opportunities and tasks for myself if my supervisors are busy or have nothing to give me.

Another exciting thing that happened on my first week was that I was introduced to a guy who works in A&R who needed an intern for the summer as well. After a great conversation we agreed that I would split time with him and my other supervisor. Now I have a great unprecedented chance to gain experience in two different fields of the business this summer. Another great chance to not only contribute and help out my superiors, but hopefully make a difference and impact whenever I can.