Valuable Experience in a Competitive City

This summer, through my internship, I gained a whole new perspective on the Media and Entertainment industry, as well as most industries that employ digital technologies to operate their businesses. Through the many assignments such as competitor research, research memos, and weekly industry reports I learned two major things: 1. Structure – how to present (and market) these documents in a way that is easy to read and attract attention, and 2. Key Points – I learned the main information to consider when analyzing companies, technologies, and events in this industry. I believe this will serve me greatly in the future, especially when I am looking for employment and getting ready for an interview. I will know exactly the things to research and prepare before the interview, and this way, I will know how to best position myself and the skills that I would bring to the company, in a way that will convince them that I would be a valuable addition to the team.

Furthermore, this internship endowed me with a rather rare opportunity to learn the inside happenings of the media and entertainment industry: to learn the leaders of the industry, their plans and upcoming projects, and finally, the direction this industry is taking.

As the CEO told me at the end of the internship, we now know more than 99.9% of the people about the present state of the M&E industry. Thus, now that I know the important players, the relevant journals and magazines, as well as most of the technical terms and acronyms, I plan to keep myself updated about the progress of the industry throughout the next year, and use it as a unique leverage to apply and negotiate future jobs in the technology industry. I have learned that the knowledge and skills I gained this summer are very valuable, and rather rare for a college student, thus I definitely plan to take advantage of it.

To anyone interested to work with IRIS.TV, or in the automated video programming, and data analysis industry, I would recommend to keep your mind open and be ready to learn on the spot as much as possible. Unfortunately, they don’t teach any of this information in school, because it emerges and changes so quickly, so don’t be afraid to feel like a “baby” when you enter this industry, because you probably won’t understand much at first. However, use the main tools you learned in college, such as being able to learn, gather and process information, and think critically, and in time you will begin to be more fluent in this industry. The effort will be worth it, as it is a fascinating industry, one that will undoubtedly grow and influence our lifestyle on a large scale. Good luck!

Finally, living in LA for the summer has been an experience in itself. I highly recommend it. This city will keep you busy every day, even if you don’t have anything to do. It has a very competitive vibe to it, even finding a parking spot becomes a competition. It’s a great, big hub to meet important people and make valuable connections, thus I greatly recommend it to anyone looking to challenge themselves personally and professionally.

Observe, Learn, and then Create!

Working

Hi everyone! Hopefully all of you are enjoying your summer and internship as I am.
The past 4 weeks have been more about learning and observing the new workplace and technology. I am becoming  increasingly comfortable with my co-workers; we spend more time together, and have longer conversations. Because I am better able to understand our technology, I have the ability to ask more interesting questions, which create substantial conversations. This differs from the beginning, because then, I used to almost always ask descriptive questions, such as, what does this mean? and how does this work?. That didn’t allow for much conversation.

This is the cover page I made with Photoshop for our Online Video Industry overview.

Through the daily work I am doing here I am improving my research, presentation, and networking skills, which will certainly be helpful in school, and future activities. I know I improving because my research is more specific to the needs of the staff. After 4 weeks I had plenty of opportunities to learn what they look for and care about, so I am able to tailor my research reports accordingly. I am learning how to filter the information and decide what is most important spending time on. I am becoming more fluent when speaking about most online video technology. Also, I am able to better understand the industry news, and as proof, I am becoming very good at writing weekly reports, based on the industry news.
Though doing all these tasks may sound boring, it’s actually very exciting because I have the opportunity to make the blueprint. For example, there wasn’t an official weekly report, so I took the initiative to create a template, with a front-page cover. It’s motivating when you know everyone in the company, and outside the company (partners, allies) will see your work. It makes you feel part of the company.
However, I think the most important skill I am improving is being comfortable learning a completely new business/industry than the ones I have been taught in college. I consider myself lucky that I have the opportunity to study and work within the industry of big data analytics, and the online video players, because I am learning it will become one of the most important industries that will power all businesses.
While doing work for IRIS.TV, I often read technology news articles who advise all media and entertainment companies that the 2 most necessary things they need to do are 1) to acquire more content, and 2) work on improving the viewers’ experience, which is exactly what IRIS.TV does through its analytics and recommendation programs. It’s very exciting to be part of a company that is one of the leading forces of an industry that is only now starting to mature. It makes me feel like the opportunities are endless.
In conclusion, if the first 4 weeks have been about observing and learning, I plan to make the next 4-5 weeks about taking the initiative and creating. I am most proud of my progress in studying and understanding the technologies employed by our company, and that of our competitors. I can finally begin to understand our company’s strategy and why our CEO takes certain decisions. I believe that in time, if I keep observing, I will also be able to make viable strategies that will lead to our company’s success. It’s time to be more proactive and create!

Paul Vancea ’14

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My fellow Interns and the Platform Developer
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The workplace with some of my co-workers

Bootcamp in Digital Video Technology

Welcome, everyone! First week has been very busy, full of new information, and to be honest, excitement on my part. I learned so much about digital technology this past week that I can’t believe it’s only been 5 days. Did you know Google can predict with 94% accuracy how well the next movie will do at the box office, based on the data it gathers from people’s Google searches? As the CEO described this internship, it is the summer boot camp in digital video distribution and monetization.

IRIS.TV is a start up tech company in downtown Los Angeles that specializes in the digital management, targeting, analysis, distribution and monetization of video content for publishers, advertisers and content owners. Using the latest advances in data science and content mapping, IRIS.TV adds each viewer’s distinct taste to a video’s advertising value. IRIS.TV personalizes content flow, indexes metadata, activates user behavior and more.

In other words, we work with software programs that are able to analyze data from consumers and use it to personalize their viewing experience. When people are recommended videos based on their viewing experience, they are more likely to watch more videos, spend more time online, and interact more with media. This is extremely valuable for advertisers, who pay a huge amount of money to place their ads on videos that are watched by the right people.

I found this internship through Hiatt’s CIC (Career and Internship Connections). When I saw the ad it seemed to be an interesting opportunity, even though I didn’t exactly understand what IRIS.TV did. All I remember seeing were a myriad of technical terms, that they work in the online video industry, and somehow “monetize” video content. Being a film, economics, and business major, this captured my attention and decided to apply. I was invited to an interview on January 8th in LA. I live in San Diego, thus it was a fairly short trip. I had a great interview with my supervisor, Lindsay. She is also a media/communications major, so we connected well. A week later, she offered me an internship.

To stay true to the ubiquitous use of data at my internship, I recorded various activities I did this past week. For example, I wrote down all the times I arrived/left my internship, and discovered that my first week I averaged 9.5 hours of work per day. This is a startup company and fortunately there is no shortage of work. More excitingly, unlike some past internships where work was just that, work, most things I do here are opportunities for me to learn about things I’m extremely interested in. Mostly I research competitor companies and create reports on their technologies. Also, I do the daily note, a daily email with most relevant tech articles of the day, and manage the company’s twitter page. Finally, I search for potential clients, companies who are seeking to optimize and monetize their content inventory.

Though these look like boring routine work, through my constant research I am learning a ton of information that is helping me understand the patterns that will decide where the entertainment and media industry are going. Also, through my research I realize how important and in-demand the IRIS.TV technology will be in the very near future. A few times I read current articles in the media that explained that it is most important for entertainment and media companies to improve their digital distribution and enhance their viewers’ online experience, which is exactly what IRIS.TV specializes in. It’s very exciting to be part of this company! This internship will undoubtedly influence my post-Brandeis plans. Maybe I will even work for IRIS.TV.

Finally, this week has exceeded my learning expectations. I have no idea what to expect for the rest of the summer, other than to continue learning, which is so much easier when I’m curious and excited about the subject.

– Paul Vancea ’14

IRIS.tv

IRIS.TV specializes in the distribution and monetization of digital content across all platforms
IRIS.TV specializes in the distribution and monetization of digital content across all platforms