My First Week as an Intern for HunnyBon

I am beyond excited to be starting my internship at HunnyBon in NYC! HunnyBon is an e-commerce candy company whose products have been researched, hand picked, and approved by a nutritional counselor, with the health of you, animals, and the planet in mind. HunnyBon candies and chocolates are organic, vegan, sustainablyproduced, minimally processed, and are always free from GMOS, refined sugars, corn syrup, high-fructose corn syrup, dairy and animal products, artificial sweeteners, colors, flavors, and additives, preservatives, pesticides, and trans-fats. With Hunnybon sweets, you will never have to feel guilty or shameful about feeding your sweet tooth. The best part is, these candies taste so good. They are of significantly higher quality than the chocolates you buy at the grocery store, and they are made with real ingredients such as natural sweeteners. Please feel free to learn more about these sweets (here).

Besides gaining experience working with a startup, I am proud to be a part of this project because I believe in the product. It is unfortunate that 2 in every 3 adults in the United States are considered overweight. (National Health and Nutrition). For most people, putting on weight is much more difficult than losing it because humans crave sugar. Many of us have a sweet tooth and need to satisfy our cravings. This is where Hunnybon comes into play! These natural chocolates and candies help us indulge without putting chemicals and unnecessary fats into our bodies. People need to limit their intake of artificial flavors and colors, corn-syrup and high-fructose corn syrup, refined sweeteners, cheap processed ingredients, GMO ingredients, preservatives, transfats, and even plastics because all these ingredients have been linked to serious health disorders like ADD/ADHD, Autism, Cancer, Infertility, Diabetes, Obesity, Heart Disease, Asthma/Allergies, Learning Disorders, Nerve Damage and even Brain Damage. HB I am passionate about HunnyBon because it provides a healthy alternative to the sweets we crave.

On my first day of work, my boss Kim had me sample almost every candy! I couldn’t possibly try them all in one day, but I definitely tried everything by the end of the week. Kim has been in the nutrition business for many years and has experience providing nutritional counseling in both Israel and the United States. She is passionate about what she does and she started this business to merge together her love of sweets with her healthy lifestyle. She enjoys making people happy and feels that helping people to live a healthy life is a wonderful thing.

After conducting a taste test of each product, my favorite HunnyBon snacks were the no Sugar ‘Milk’ Chocolate Hearts and the strawberry SuperFruit Chews. After sampling the products, Kim gave me a tour of the office and the warehouse and demonstrated the storage and packaging process. The candy is kept in wine coolers to stay fresh since it is not made with chemicals or preservatives. The company values its’ careful and delicate shipping and storage process to ensure the products arrive in perfect form.

During my first week at HunnyBon, I am focusing on marketing and public relations. I am helping to manage the company’s social media platforms, specifically Facebook and Instagram. This includes taking attractive photographs of the products and thinking of creative marketing campaigns that would be relevant to the candy and themes of the season. Kim and I talk out our ideas during one-on-one meetings and I hope to discuss more of my ideas and how they have come to life in my next blog post.

I am also communicating with different organizations about how to ship HunnyBon sweets to Canada without the product getting stuck at customs or racking up high export fees. I called the Canadian Consulate to request information and am now in the process of getting the proper documentation in order. Hopefully we can get the company approved to ship the product across the Canadian border without hassle.

In the near future, Kim and I will be working on standardizing financial statements and preparing information for investors. The company is currently seeking angel investors and hopes to expand into physical locations but first they need to complete their fundraising package. This includes organizing their financial information to show how HunnyBon sales are growing and expected to grow even further. I am looking forward to the financial aspects of the internship most because I am excited to implement the skills I have learned at Brandeis into the real world, for a this small but fierce startup.

 

 

Technology Consulting – Goodbye Lessons

As we get closer to the final presentation to the C-suite, the pressure is on since this is one of the most important customers in the Middle East. In previous weeks, research on several sites was performed using internal audits which required a lot of manipulation in Excel where once again Visual Basic programming saved me a lot of manual labor. I generated graphs to showcase the distribution of users and volumes on several spots across Dubai where Ericsson technology was deployed previously. After generating dozens of graphs, it was time to create master PowerPoint. Even though the analysis part was over, it was very challenging to fit two months of research and analysis into a 45-minute presentation, and on top of that still have the CTO and CMO not fall asleep. The hardest part of the PowerPoint creation was deciding which parts of the analysis should be included and which ones were to be excluded. My mentor and I created the master PowerPoint and headed over to the Abu Dhabi office with several other colleagues to meet the Key Account Manager (the main person responsible for the relationship with the client). While my mentor presented our slides, I sat there just hoping there were no mistakes that none of us saw before. Luckily, the presentation was very good overall and the KAM was very pleased with the multi-site analysis that I had performed in the past weeks.

I will be leaving Dubai soon with a lot of very nice memories tied to the city, but more importantly many important lessons about my future career, meeting tight deadlines and navigating through corporate life.

Technology Consulting – Life outside the office

I did not let long working hours prevent me from enjoying the benefits of Dubai and warm weather (as you can see in the picture above – one of the sunsets with the Dubai skyline). One may notice that here everything is in progress, as if the authorities decided to build the city yesterday since numerous projects across Dubai are flourishing. Nowhere else I have I seen such harmony between contemporary style and the local culture. Dubai is a vibrant city with many things to do, especially in the evening.

Moroccan tea was one of the major discoveries and a favorite activity to relax after work (the best one that I tried was at the City Walk cafe, shall you ever visit). Since it is the month of Ramadan, it was very hard to notice many people on the streets – on top of that, Dubai isn’t the most popular destination in the summer due to its high temperatures – but it was very nice to walk around in a non-congested city meeting different people, mostly expats in their late 20s working in Dubai. One of the most interesting feelings was going to The Palm and while driving down to the one of the hotels for tea, imagining that several years ago the place I was driving on was nothing but ocean. All in all, Dubai has a very healthy, positive vibe, with a lot of energy originating from the young minded people populating it.

Technology Consulting — Life Inside the Office

Getting out of the plane at 11 pm, a heat wave strikes. Typical of Dubai, I thought, but it was only 34 degrees Celsius. Soon I will discover that 45 would be something much more appropriate for Dubai. Below you can observe The Galleries at Downtown Jebel Ali where the Ericsson Dubai offices are. An interesting part about the Ericsson office is that there are no assigned tables but rather everyone is welcome to take any spot every morning which greatly enhances an open corporate culture that facilitates sharing and collaborative work.

My first day at the office, briefing with my mentor and straight to work, consulting in a nutshell, I thought. Research on pricing that I have done previously needed to be expressed through graphs and put into PowerPoint until the end of the day. I thought that would be easy. What’s a bit of Excel manipulation and PowerPoint? I did it so many times at Brandeis before. But alas, the required graph was nothing close to what I have seen before, so Lynda.com came in as a great resource to learn Visual Basic and a bit of programming that was of great use throughout the entire internship. In the coming days, my mentor gave me a fast course in working with cash flow statements and how to analyze them, along with an introduction to Ericsson-specific technology and basic information on how it works. I won’t lie, I was so happy that I had a good physics teacher in high school who enabled me to grasp the concepts much faster and perform the analysis more efficiently. After learning about cash flow analysis, it was time to perform the forecast and update the business model which was used to estimate the revenues from specific technology installed on-site. Forecasts are always very hard for anyone since they include many assumptions, but with right data and many years of working in field, my mentor’s model was very accurate in predicting which sites needed to be updated and with what technology. This is yet another time when previous learning of Visual Basic was more than welcome.

Technology Consulting – What Is That?

The first part of my summer internship working as a Business Analyst for Ericsson began with a long explanation of what needs to be done before I arrive to the office at the end of the month. First things first, Ericsson is a company with 100,000 employees spread across the globe whose primary business is production and implementation of telecommunications radio equipment. Ericsson worked with most of the carriers you are very familiar with to enable you to read this blog using their LTE technology, for example. As setting up an antenna with radio equipment isn’t cheap, business cases need to be developed for almost each and every spot where the carrier thinks it would be beneficial to provide coverage. With no previous experience in the telecommunications industry, I was assigned to research two carriers and compare them on several criteria. The first part of the research was focusing on press releases and social media presence to determine the presence of both carriers and their interaction with the consumers. My mentor checks in with me once a week to set goals for the next week, discuss deliverables and explain the plan for the next part of the research. I’m really looking forward to meeting him in person in a few weeks.