Welcome, everyone! First week has been very busy, full of new information, and to be honest, excitement on my part. I learned so much about digital technology this past week that I can’t believe it’s only been 5 days. Did you know Google can predict with 94% accuracy how well the next movie will do at the box office, based on the data it gathers from people’s Google searches? As the CEO described this internship, it is the summer boot camp in digital video distribution and monetization.
IRIS.TV is a start up tech company in downtown Los Angeles that specializes in the digital management, targeting, analysis, distribution and monetization of video content for publishers, advertisers and content owners. Using the latest advances in data science and content mapping, IRIS.TV adds each viewer’s distinct taste to a video’s advertising value. IRIS.TV personalizes content flow, indexes metadata, activates user behavior and more.
In other words, we work with software programs that are able to analyze data from consumers and use it to personalize their viewing experience. When people are recommended videos based on their viewing experience, they are more likely to watch more videos, spend more time online, and interact more with media. This is extremely valuable for advertisers, who pay a huge amount of money to place their ads on videos that are watched by the right people.
I found this internship through Hiatt’s CIC (Career and Internship Connections). When I saw the ad it seemed to be an interesting opportunity, even though I didn’t exactly understand what IRIS.TV did. All I remember seeing were a myriad of technical terms, that they work in the online video industry, and somehow “monetize” video content. Being a film, economics, and business major, this captured my attention and decided to apply. I was invited to an interview on January 8th in LA. I live in San Diego, thus it was a fairly short trip. I had a great interview with my supervisor, Lindsay. She is also a media/communications major, so we connected well. A week later, she offered me an internship.
To stay true to the ubiquitous use of data at my internship, I recorded various activities I did this past week. For example, I wrote down all the times I arrived/left my internship, and discovered that my first week I averaged 9.5 hours of work per day. This is a startup company and fortunately there is no shortage of work. More excitingly, unlike some past internships where work was just that, work, most things I do here are opportunities for me to learn about things I’m extremely interested in. Mostly I research competitor companies and create reports on their technologies. Also, I do the daily note, a daily email with most relevant tech articles of the day, and manage the company’s twitter page. Finally, I search for potential clients, companies who are seeking to optimize and monetize their content inventory.
Though these look like boring routine work, through my constant research I am learning a ton of information that is helping me understand the patterns that will decide where the entertainment and media industry are going. Also, through my research I realize how important and in-demand the IRIS.TV technology will be in the very near future. A few times I read current articles in the media that explained that it is most important for entertainment and media companies to improve their digital distribution and enhance their viewers’ online experience, which is exactly what IRIS.TV specializes in. It’s very exciting to be part of this company! This internship will undoubtedly influence my post-Brandeis plans. Maybe I will even work for IRIS.TV.
Finally, this week has exceeded my learning expectations. I have no idea what to expect for the rest of the summer, other than to continue learning, which is so much easier when I’m curious and excited about the subject.
– Paul Vancea ’14