Tag: tip comunicacion

Looking back on my time at Tip

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At an event for one of our clothing brands!

After an amazing summer of learning and working, I finished my internship at Tip Comunicación. Friday the 21st was my last day, and as I closed the door I felt a combination of pride, sadness, and excitement.

Pride, because I am so happy with all that I have accomplished this summer. I started my internship with the goal of learning more about the world of Public Relations and whether it was the field I wanted to pursue after graduation next year, and that goal was most certainly met. I am leaving Tip knowing that I want to work in communications after college. I am also proud of how far my writing skills have come. I am now more able to put myself in a brand’s shoes and write with their voice rather than my own. I have a much greater understanding of what Public Relations are and how they work.

Sadness, because I am going to miss going there every day. I learned so much from my coworkers and supervisors, and I wish I could continue to learn even more from them. I am so grateful for the time they put towards helping me grow, and it’s always sad leaving places where you’re treated with respect.

Excitement, because I know I will continue to grow within this field and that this experience was only the beginning of a long path. There is so much more for me to learn and I can’t wait to learn it!

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A beautiful Buenos Aires sunset on one of my days off

Anyone who would be interested in an internship at Tip should a) make sure they speak Spanish 100% fluently, and B) reach out to the organization and ask. To those interested in the world of PR in general: put yourselves out there! Tell everyone you know that you are looking to work in PR and would love an internship. You never know who could be able to help you. You should also go online, research the different agencies, and send out your resume to the ones that appeal to you the most. Join LinkedIn and contact Brandeis alumni.

I am now beginning my senior year, and I am very happy that I am able to bring everything I have learned this summer back to school. I know that having seen a little bit of the real world will enrich my classroom experience so much and allow me to make a more seamless transition into post-college life next year because of it.

I am incredibly grateful to everyone at Brandeis and the World of Work program for allowing me to do this internship and get this amazing experience! It is such a helpful and important fellowship, and just another way in which our university is helping us grow and succeed.

Mijal Tenenbaum, ’16

Halfway through my internship at Tip Comunicación

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“Floralis Genérica” is only a couple of blocks away from Tip. It opens when the sun comes out, and closes when it sets

It has now been a little over a month since I started working at Tip Comunicación, a small PR agency in Buenos Aires. I have had such a good time so far, and I am excited to share a little about my experience with you. This past month has been an amazing learning experience.

First, I assisted at a fashion show for Sweet Victorian, Argentina’s leading swimwear and underwear brand, for the launch of their swimsuit collection. It was so fun! I got to greet some amazing journalists at the door and guide them towards where the other press representatives where gathered, help my boss and coworkers throughout the event, and also watch the show alongside a few Argentinian celebrities.

I also have had the opportunity to ghost-write a few articles to promote our brands and write more press releases. My writing skills have gotten a lot better this past month! I know this will help me so much after college, when I hope to be working full time either in PR or advertising. Another thing I’ve been doing a lot of this past month has been preparing product kits to send out to journalists. We have a new client at Tip called Successo. They produce alfajores: traditional Argentinian candy that consists of two cookies put together by dulce de leche (milk caramel) and usually covered in chocolate. Successo also makes cookies and other types of candy, but alfajores are their specialty. I had to make 93 packages, so by the time I was done I had seen more alfajores than I ever need to, but it was actually quite a relaxing experience. I have been working on my organization skills through this task, which I know will be very useful after my work at Tip is over. Whether I end up in advertising or PR, I will most certainly need to be organized.

Writing for brands has also helped me get out of my “writing comfort zone” and speak in a way that represents the brand I’m trying to promote rather than myself. I know that if I’m writing for an educational institution I must use a somewhat friendly yet mostly serious tone, while if I’m writing for a teen swimwear company I have to take on a younger, bubblier personality. Different vocabulary is also used for the different brands and it is very important to always keep that in mind. Writing a press release or an article in the name of a certain brand is very different from writing my own blog, or posting something on my social media accounts. This internship has provided me with the tools to identify each brand’s personality, target, and “dialect.” My boss is very strict about this and it has made me very aware of the use of each word.

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Just a few of the many, many Successo packages I put together

Being at work is so different from being at school for many reasons. First, there are no grades involved, which means my goals are only to learn as much as possible and to meet my boss’ expectations. Second, there’s a lot more “figuring out” to do on my own. I am told what needs to get done and a few tips on how to do it. I’m always allowed –and expected– to ask questions and get help when necessary, but I am also expected to get things done as well and fast as possible, which sometimes means I have to make my own decisions. I am so lucky to have an amazing boss that gives me the space and tools to work things out on my own and make some mistakes that will help me learn. Of course, she is always there to step in and save the day in case I actually do something wrong, but so far it’s been working out just fine!

Overall it’s been a really exciting month. I’m so glad I have this opportunity this summer and I’m excited for the rest of my internship.

Mijal Tenenbaum, ’16

My first week at Tip!

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Meli from the production department working by my side

Tomorrow will be the first day of my second week as a Public Relations Intern at Tip Comunicación, a small PR consulting agency in my hometown: Buenos Aires, Argentina. Tip was originally focused on lifestyle brands, but has grown to be so much more. Among other things, we work with clothing stores, sports brands, and an international education company. I was very excited about this position, but I had no idea how fun, fast-paced, and hands-on it would actually be. It seems like this “summer” (it’s winter down here in the southern hemisphere) is going to be a really fun one!

My goal for this summer is to learn more about the world of public relations. I’m looking forward to working within the field after graduation, so it’s very important for me to know what I’ll be dealing with. Moreover, I find it really important to come home and work in my city this summer, as I’m getting closer to graduation in 2016 and I need to make the decision to either come back and live here or permanently move to the US after Brandeis.

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Picture I took on my way to work on Friday, about two blocks awa from the office. It was a foggy day!

The office is located in Recoleta, a beautiful neighborhood of our city that also happens to be really close to my house. I walk to work every day and it’s always gorgeous. Even though it’s late fall, the weather’s been amazing (around 20C/68F everyday). The city looks great this time of the year and it’s been great to be able to catch up with my friends and family while also working at such a cool office.

Everyone at the office is so nice and fun to be around, and the jobs we do are extremely interesting. Because it’s such a small company (only five other people work there), I’ve been already gotten the opportunity to write articles and press releases for a few accounts, and I’ve also been doing tons of media research to find journalists and media reps to promote our brands. I’m working as an assistant within the press department, so I get to do a lot of writing and networking with people in the media to help with the positioning of our accounts . While the office is very relaxed, the fact that it’s small means that I’m constantly being supervised, so I’m  working very hard and learning a lot. My boss is super nice but also very tough, which is great because it helps me to improve.

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Chloe, my furriest coworker

In a few weeks, I will be working at a fashion show/summer collection launch for one of the best known swimsuits/underwear brands in the country. There will be so many great journalists, celebrities, and (according to my boss) TONS of amazing food. I will be welcoming the press representatives right before the show, and talking to them later to promote the brand and network while we all enjoy the good food. It’s nice getting to do so many different things and to see what everyone else is doing, which would be a lot harder in a big agency. I’ve only been there a week, and I already feel like I’ve learned so much about the business. I can already tell this will be a really good, enriching experience that will help me in my future career.

Another cool thing about the office is Chloe! She’s a super cute (and super quiet) dog that belongs to one of the agency’s associate directors. It’s easy to forget she’s around sometimes — until you start eating and she starts following you around to get a bite.

Overall I’m extremely happy at Tip and I’m excited for a summer of hard work and a lot of learning.

Mijal Tenenbaum ’16