Digital marketing professionals know that staying on top of the latest industry platforms is critical to being successful at their jobs. From Buzzfeed’s red-hot Tasty series to Facebook Live, today’s most social-savvy organizations are reshaping what we consider to be traditional marketing strategies to include new forms of digital storytelling. As we near the midway point of 2016, it’s clearer than ever that brands looking to stay relevant need to constantly monitor and update their marketing channels with a streamlined strategy that plays to the strengths of each newly emerged digital platform.
Multichannel Marketing at Brandeis
The Multichannel Marketing Campaigns course at Brandeis GPS offers students a comprehensive overview of how to market a campaign using the latest digital channels. Taught by Lora Kratchounova, the founder of Scratch Marketing + Media, the course covers best practices for designing, tracking and measuring the effectiveness of various digital and social tools. This 10-week, part-time course is fully online and can be completed from any location — yes, even the beach.
Whether you’re already enrolled in the Digital Marketing and Design program at Brandeis GPS or are seeking a one-time professional development opportunity to advance your career, it’s not too late to sign up for an online course. Multichannel Marketing Campaigns does not have any prerequisites and you don’t need to apply to a graduate program to register.
Dates to know:
May 20: the last day to register for summer 2016
May 25: first day of classes
August 2: last day of classes