Did you know that Brandeis GPS offers courses for professional development? Enroll in an online course this fall and network with new colleagues in a 10-week, seminar-style online classroom capped at 20 students. Registration (for new and non-matriculated students) opens on Aug. 23 and we’re celebrating by profiling our favorite fall courses.

With this 10-week, graduate-level course, you’ll learn best practices for creating ongoing, seamless customer experiences across traditional and digital channels. Topics will include:

  • Principles of paid, owned and earned digital marketing
  • Customer segmentation and persona development
  • Creating content, channels and metrics for b2b or b2c engagement
  • Mobile experience management and digital personalization

Capture-2

Fall courses run Sept. 14-Nov. 22. Whether you’re looking to complete a full degree or advance your career through professional development, this course is designed to equip you with the necessary skills for making a marketing impact in any industry or organization.

How it works:
Take a part-time, online course this fall without enrolling in one of our graduate programs. If you like what you learn and want to continue your education, you can apply your credits from this fall toward a future degree. Questions? Contact our enrollment team at gps@brandeis.edu or 781-736-8787 or fill out our first-time registration form and we’ll be in touch.