Consumers today have so many options regardless of what product or service they’re looking for, and for marketers, it’s really important to use available data to better understand how to meet consumer needs and influence behavior. By understanding what consumers are really looking for, and how they behave when searching out products or services, marketers can work on targeting the right audiences in the ways that will really appeal to them. By tracking behavior and predicting how consumers conduct their searches, marketing firms are able to narrow down exactly how to target the right customer, so that the supplier benefits in finding a customer, and the customer benefits as they are able to find exactly what they are looking for. In analyzing data and identifying consumer trends, marketers are able to build models that will help launch marketing plans that reflect changes and consistencies in consumer behavior, to help plan for future marketing initiatives.

For those interested in this fast-paced industry, Brandeis GPS is offering a course for the spring 2017 term in Marketing and Customer Analytics. The course will provide an introduction to advanced analytics and measurement in the areas of social networking and media, web and marketing analytics. The topics covered include the history, tracking, performance, optimization, metrics, analysis, visualization, decision making, reporting and best practices in each of those three areas. E-commerce will also be covered as it relates to web and marketing.

Those interested in the course who do not yet wish to pursue a full master’s degree can still participate. At Brandeis GPS, you can take up to two online courses without officially enrolling in a program. This is a great opportunity to get to know our programs and approach to online learning. View our full course catalog here, and preview our spring 2017 courses here.

Questions? Contact our enrollment team at or 781-736-8787.

Brandeis University’s Graduate Professional Studies division (GPS) is dedicated to developing innovative programs for working professionals. GPS offers 11 fully online, part-time master’s degrees and one online graduate certificate. With three 10-week terms each year, Brandeis GPS provides exceptional programs with a convenient and flexible online approach. Courses are small by design and led by industry experts who deliver individualized support and professional insights. For more information on our programs visit the Brandeis GPS website.