As part of our Spring 2 course offerings, check out our Multichannel Marketing Campaigns course. This course is set up as a strategic and practical guide to designing, conducting and measuring multichannel marketing initiatives – for B2B and B2C brands. The course is designed to teach the fundamentals of 21st Century Digital Marketing – based on creating on-going, seamless customer experiences across digital and traditional channels.
Foundational topics covered in this class include the three stages of marketing:
- The new customer journey, and why the marketing campaign is dead.
- Developing customer journeys – the fundamentals.
- Content, channels, and measurement for consumer journeys.
In addition, this course will look at the principles of paid, owned, and earned as converged digital marketing, and the role of diagnosing the channels for acquiring new customers.
Whether you’re already enrolled in the Digital Marketing and Design program at Brandeis GPS or are seeking a one-time professional development opportunity to advance your career, it’s not too late to sign up for an online course. Multichannel Marketing Campaigns does not have any prerequisites and you don’t need to apply to a graduate program to register. The deadline to apply for a Spring 2 course is April 6th.