Lauren Haynes ‘23

Digital Marketing Specialist at PGIM Investments in New Jersey

Program: MS in User-Centered Design

In her spare time, Lauren enjoys long runs on the weekend and baking. 

Get to know Lauren Haynes! 

Why did you choose Brandeis GPS?

The Brandeis GPS program is great for those working full time or who require a flexible schedule. You get the experience of a full master’s program without having to make any sacrifices for work or your personal life. Also, it’s great to obtain a degree from a top-ranking university.

What inspired you to choose your field of study?

I gained some familiarity with UX in my current role and that sparked my interest in the field. UX challenges me to think differently and put myself in the shoes of the end-user. You want to create an experience that is not only useful but also pleasurable for your target audience.

How have you enjoyed your experience at Brandeis thus far? 

I love working on the assignments in this program. We work on real-life projects that are directly applicable to the real world. The best thing about UX is that it can be applied to all facets of business from designing a website interface to creating an onboarding program for new hires.

What are your hopes and aspirations for the rest of your time at Brandeis? 

I want to create relationships with my professors/peers and learn as much as I can. UX is a relatively new field and I want to absorb as much as I can. 

What are your plans for after graduation?

I am hoping to take more UX projects in my current role and provide added value to my team. 

What advice would you give to incoming students?

Don’t be afraid to ask questions. You’ll learn a lot from your professors who are leaders in their industry and classmates who can provide a unique perspective.

What has been your favorite class to-date? 

So far, I’ve only taken User Experience but I’ve thoroughly enjoyed the class so far. It has challenged me to think differently and is directly applicable to my current role. 

For more information on the User-Centered Design program, visit: https://www.brandeis.edu/gps/future-students/learn-about-our-programs/user-centered-design.html.