Contributed by: Rachel McAllister
For my undergraduate major at Brandeis, I majored in Film, TV and Interactive Media. Through that major, I became exposed to the technical aspects of film and became interested in visual storytelling. As I looked into options for a post-grad program, I steered my search into the Brandeis GPS program. The Rabb school was offering senior year students the option of taking two GPS courses during their senior year. Excited about this opportunity, I decided to take two courses in the M.S Digital Marketing and Design program. Digital marketing is a large part of today’s social and business climates, as it uses digital technologies for storytelling, communication and to market products and services.
It was then that it became clear the Digital Marketing and Design Program was the best fit for me. Not only was I able to complete two of the required courses during undergrad, but I had schedule autonomy as the program is fully online. Due to the acceleration options I was offered as a Brandeis undergrad, I have the opportunity to complete the program in just three sessions.
As a Brandeis student who went straight from undergrad to the Master’s program, I advise all students who are looking to do the same or are just interested in trying out new classes, to optimize on this unique opportunity! My career goals to work in digital marketing for media have been more clearly defined since taking my first two GPS courses.