Adriana Dianderas ‘21
Wallington, New Jersey
Senior Designer, Healthfirst
Program: MS in Digital Marketing and Design
In her spare time, Adriana enjoys running long distance races, checking out new Broadway shows, traveling, and trying food from new places.
Get to know Adriana Dianderas!
Why did you choose Brandeis GPS?
From my first touch-point with Brandeis GPS, they were, and still are, extremely proactive in responding to my questions and inquiries promptly. I also felt that the course curriculum was a good mix between marketing strategies and user experience design which was what I was looking for in my Master’s program. I also like that they were flexible with full-time employees and provided different options to complete your degree at your own pace.
What inspired you to choose your field of study?
There were two factors that inspired me to pursue a degree in Digital Marketing and Design. When I graduated college with a Bachelor’s in Graphic Design, the industry was still driven by print advertising. Nowadays, the industry is driven by multichannel digital platforms. I decided to invest in my education and learn digital strategies and design principles to stay relevant in my field. The second factor was to expand my current design knowledge and combine it with strategic thinking. I believe that this combination of marketing & design will help me in future leadership roles.
How have you enjoyed your experience at Brandeis thus far?
It’s been great so far! Professors are easy to get in touch with and are very knowledgeable about their fields. You definitely get to cover key aspects of the digital advertising business, such as researching and implementing user experience principles, budget planning, tracking leads and conversions, writing for digital, personalizing and optimizing content for web, and managing cross-channel strategies to support your company’s goals.
What are your hopes and aspirations for the rest of your time at Brandeis?
For me, every semester is always an opportunity to learn something new! I have two more electives to take, for those in particular, I hope to focus on improving my project management and leadership skills.
What are your plans for after graduation?
I hope that after gaining in-depth knowledge of digital marketing and design at Brandeis, l will end up in an upper management role where I could make decisions from a creative and strategic point of view.
What advice would you give to incoming students?
To reserve time in the week to focus on school work. It is doable to go to school and work at the same time, but it requires time management and planning. I will also fully encourage incoming students to participate in the discussion forum and take advantage of all the assigned and recommended readings. There are tons of helpful tips and relevant information in those!
What has been your favorite class to-date?
That’s a tough one! I would say Writing for Digital Environments and Digital Marketing Strategy.