The Brandeis GPS blog

Insights on online learning, tips for finding balance, and news and updates from Brandeis GPS

Author: croldan (page 1 of 2)

Brandeis to offer Master of Science in Robotic Software Engineering

We are excited to officially announce the launch of a new GPS master’s degree: Robotic Software Engineering. Like all other GPS programs, the Master of Science degree is fully online and designed in conjunction with experts in the field.

This program addresses the growing demand for software engineers who have experience with the technologies used to power autonomous robots.

“Essentially every global industry will feel the impact of autonomous robots and the software that drives them,” said Krishna Gopalakrishnan, Brandeis GPS program development chair and senior software engineer at Amazon Robotics. “Software engineers who want to remain competitive in their fields will need to keep up with the specific set of skills and technologies that relate to robotics.”

Learn more here.

If you’re interested in applying to the MS in Robotic Software Engineering, you  should submit your application by June 20 for fall admission. Those interested in the program who do not yet wish to pursue a full master’s degree can still participate. At Brandeis GPS, you can take up to two online courses without officially enrolling. This is a great opportunity to get to know our programs and approach to online learning. Learn more about our MS in Robotic Software Engineering, and preview our Robotic Software Engineering courses here.

Questions? Contact our enrollment team at gps@brandeis.edu or 781-736-8787.

Brandeis University’s Graduate Professional Studies division (GPS) offers fully online, part-time master’s degrees and professional development courses in today’s most in-demand fields. With four 10-week sessions each year, students can complete their degree in as little as 18 months. Courses are led by industry experts who deliver professional insights and individualized support. Brandeis GPS is dedicated to extending the rigorous academic standards that make Brandeis University one of the top institutions in the country to a diverse population seeking to advance their careers through continuing studies. Brandeis is a medium-sized private research university with a global reach, dedicated to first-rate undergraduate education and the making of groundbreaking discoveries. The university’s 5,700 undergraduate and graduate students are motivated, compassionate, curious, and open to exploring new and challenging experiences. 

Meet Liz Pelberg-Schariter – Associate Director of Instructor Recruitment

Have you ever wondered how our Brandeis GPS instructors are recruited and selected? Meet Liz Pelberg-Schariter,  our Associate Director of Instructor Recruitment and Operations!

Liz 1 - Brandeis GPS online education - Faces of Brandeis GPS Blog

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Multichannel Marketing Course – Spring 2018

As part of our Spring 2 course offerings, check out our  Multichannel Marketing Campaigns course. This course is set up as a strategic and practical guide to designing, conducting and measuring multichannel marketing initiatives – for B2B and B2C brands. The course is designed to teach the fundamentals of 21st Century Digital Marketing – based on creating on-going, seamless customer experiences across digital and traditional channels.

Foundational topics covered in this class include the three stages of marketing:

  • The new customer journey, and why the marketing campaign is dead.
  • Developing customer journeys – the fundamentals.
  • Content, channels, and measurement for consumer journeys.

In addition, this course will look at the principles of paid, owned, and earned as converged digital marketing, and the role of diagnosing the channels for acquiring new customers.

Whether you’re already enrolled in the Digital Marketing and Design program at Brandeis GPS or are seeking a one-time professional development opportunity to advance your career, it’s not too late to sign up for an online course. Multichannel Marketing Campaigns does not have any prerequisites and you don’t need to apply to a graduate program to register. The deadline to apply for a Spring 2 course is April 6th.

For more information, please visit www.brandeis.edu/gps or contact us at 781-736-8787 or gps@brandes.edu.

 

SPOTLIGHT ON JOBS: HARVARD SCHOOL OF PUBLIC HEALTH

Spotlight on Jobs - Brandeis GPS Online Education - Brandeis GPS Blog

Members of the Brandeis GPS Community may submit job postings from within their industries to advertise exclusively to our community. This is a great way to further connect and seek out opportunities as they come up. If you are interested in posting an opportunity, please complete the following form found here.

Where: Work can be done remotely, but the RA should be available to meet in person at the Longwood medical campus at least once a week.

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Improve your negotiating skills

Whether or not you’re a professional project manager, negotiating skills are crucial to the success of any project, small or large. When working with others, conflicts will always arise, but being able to control these situations and find “win-win” solutions that work for all parties involved is an incredibly valuable tool. Yet, negotiating is not an easy task and requires a wide range of strategies and skillsets. For example, you might need to create values by encouraging open communication between parties and finding shared interests so that both sides get something out of the situation. Changing your Best Alternative to a Negotiated Agreement (BATNA) to boost your bargaining power in a negotiation is another useful tool.

To help project managers and those interested in conflict resolution acquire new negotiation skills, Brandeis GPS offers an online Negotiating and Conflict Resolution course that provides a framework to understand the basis of conflict, to select an appropriate conflict resolution strategy, and to employ tactics that optimize results for both individuals and organizations.  As part of the MS in Project and Program Management  degree program, this part-time, fully online course will explore several approaches to conflict resolution that differ among collocated and virtual teams. Students will also understand how cultural differences, interests, and values influence negotiation strategy and tactics. Topics will include:

  • Value creation and value claiming
  • BATNA strategies
  • Ethical and unethical negotiating tactics

By the end of the course, students will develop a systematic and positive approach to negotiating with colleagues, bosses, clients, other stakeholders, and external groups of all kinds–in ways that equip you to deal also with all kinds of conditions and circumstances.

Those interested in the course who do not yet wish to pursue a full master’s degree can still participate. At Brandeis GPS, you can take up to two online courses without officially enrolling in a program. This is a great opportunity to get to know our programs and approach to online learning. View our full course catalog here, and preview our spring 2017 courses here.

Questions Contact our enrollment team at gps@brandeis.edu or 781-736-8787.

Brandeis University’s Graduate Professional Studies division (GPS) is dedicated to developing innovative programs for working professionals. GPS offers 11 fully online, part-time master’s degrees and one online graduate certificate. With three 10-week terms each year, Brandeis GPS provides exceptional programs with a convenient and flexible online approach. Courses are small by design and led by industry experts who deliver individualized support and professional insights. For more information on our programs visit the Brandeis GPS website.

How psychology can change user behavior

In a world where websites and digital ad networks serve us nearly one million marketing messages each year, it’s becoming increasingly difficult to capture the attention of web users going about their daily business. As content consumers, we tend to be task-oriented and ignore the things around us. “Banner blindness” occurs when users automatically ignore the ad-heavy right side of web pages.

As most of us tend to skim web content quickly, bulleted lists and short paragraphs to break up text are considerably effective at keeping users engaged. When it comes to online marketing, understanding the psychology behind web user activity is crucial to successfully promoting a product or running a business.

These topics are furthered explored in Brandeis University’s Cognitive and Social Psychology of User-Centered Design spring 2017 course. As part of the MS in User-Centered Design  graduate program, this part-time, fully online course will examine the psychological and social aspects that impact human interface interaction in both physical and virtual environments. Topics will include:

  • Signal Detection Theory, Gestalt Theory, Cognitive Load Theory and various motivational theories
  • The cultural and social implications of design
  • Cognitive and social psychology principles that will impact the use of a particular design

By the end of the course, students will be able to make reasonable predictions of human behavior with regards to a user interface and/or design and offer design solutions that will ensure effective user experience based on these principles.

Those interested in the course who do not yet wish to pursue a full master’s degree can still participate. At Brandeis GPS, you can take up to two online courses without officially enrolling in a program. This is a great opportunity to get to know our programs and approach to online learning. View our full course catalog here, and preview our spring 2017 courses here.

Questions? Questions? Contact our enrollment team at gps@brandeis.edu or 781-736-8787.

Brandeis University’s Graduate Professional Studies division (GPS) is dedicated to developing innovative programs for working professionals. GPS offers 11 fully online, part-time master’s degrees and one online graduate certificate. With three 10-week terms each year, Brandeis GPS provides exceptional programs with a convenient and flexible online approach. Courses are small by design and led by industry experts who deliver individualized support and professional insights. For more information on our programs visit the Brandeis GPS website.

The Best Jobs for Life-Work Balance

Glassdoor, a popular jobs and recruitment website, recently released a crowd-sourced list of best jobs for achieving work-life balance. Many of the positions in the Glassdoor list directly correspond to the industry-driven master’s degrees offered at GPS. Among the 29 positions profiled include:

1. Lab Assistant
2. Creative Manager
3. Computer Programmer
4. Marketing Coordinator
5. Data Analyst
6. Content Manager
7. Web Designer
8. Social Media Manager
9. Scrum Master
10. Marketing Analyst
11. Devops Engineer
12. Mobile Developer
13. User Interface Designer
14. Data Scientist
15. User Experience Designer

Whether you currently hold one of the positions above or are interested in advancing into a similar job, you’re probably looking to achieve balance in all areas of your life. For those seeking to pursue a graduate degree, Brandeis GPS fosters a community that is mindful of the multiple demands facing adult learners and while offering the rigorous standards of excellence that makes Brandeis one of the top universities in the country.

Recap: Maintaining and Defining Your Voice on Social Media

On Sept. 15, GPS hosted a webinar called “Defining and Maintaining an Authentic Voice on Digital Media.” The session was hosted by Lauren Hindman,  GPS faculty and a marketing and communications professional with more than 12 years experience.

Capture

Hindman discussed brand authenticity, audience considerations and other ways marketers can find and showcase their brand’s voice. She also talked about tone and style differences that can impact a brand’s social media presence, as well as the importance of being consistent. In her final key takeaway, Hindman addressed the importance of regularly evaluating the relevancy of a brand’s voice and allowing it to evolve with the times.

 

This webinar was part of the GPS thought leadership webinar series and held in conjunction with our MS in Digital Marketing and Design.  The program gives students a thorough education on the tools and approaches necessary for designing marketing campaigns across a variety of digital platforms, optimizing campaigns for digital audiences, and capturing and using advertising analytics to inform marketing decisions.

The Financial Technology Revolution

By Josh Deems

The saga of finance technology, dubbed “fintech,” is on a delayed start compared to other industries. When the proverbial innovation alarm clock rang around 2004, a digital revolution ignited media,telecom, retail, and other nimble segments into transformation. New ideas, technologies, and companies emerged and became entrenched in our daily lives. In the meantime, financial services hit the snooze button… but why?

Innovation in finance has happened before

In the 1950’s, the invention of the credit card was thought to render physical cash obsolete. By the 1960’s, ATMs appeared, threatening the existence of live tellers and bank branches. Starting in the 1970s, stock brokers ditched phone and paper based trades for electronic systems. From 1998 on, consumers and retailers began transacting for goods and services through linked-bank accounts via the online payments system, PayPal.

Major advancements in banking technology have happened every decade since the end of the Second World War, but none harnessing the disruptive power of the revolution we’re facing today.

Why now?

Fast forward to 2008. New banking services materialized again, this time driven by the millennial thirst for digitization, the anti-establishment distrust of arcane banking processes, and the chutzpah of start-
ups and investors. Concepts such as peer-to-peer lending, digital wealth management, and the first fully electronic currency, Bitcoin, became the focal point of innovation. The theme shifted to the ‘unbundling’ of core banking services often thought as too large, too complex, and too regulated to face disruption.

<<Learn more about the MS in Digital Innovation for FinTech at Brandeis>>

Overview of new services

Highlighted below are two of the more prominent technologies involved in the paradigm shift of the banking industry. Blockchain, the distributed ledger technology and buzzword associated with Bitcoin, and robo-advisors, or digital wealth platforms changing the way we manage personal portfolios.

Blockchain

  • What is it? Distributed, immutable, and fully secure database technology. Underlying engine of bitcoin, and supporting technology for peer-to-peer payments worldwide.
  • Key Players Open source blockchain providers (Ethereum, Hyperledger); enterprise blockchain companies (Chain, itBit, Symbiont); financial services consortium (R3, Post Trade Distributed Ledger Group); global payments (Ripple); bitcoin-enabled services (Coinbase, Bitfinex)
  • Potential Impact
    •  Send payments across the globe in seconds (remember Western Union, anyone?)
    • Tokenize and track the movement of assets across the world’s financial markets
    • Shared ledgers and asset records across regulators, buy-side, sell-side, and custodians
    • Immutable history of every financial institution’s transactions
    • Digitization of fiat currency (Bank of England is experimenting with this)
    • Automated compliance and settlement processes

Robo-Advisors

  • What is it?  Umbrella term for digital wealth management advice. Covers anything from fully-automated and algorithm-based portfolio generation to digital client engagement tools used by human wealth advisors.
  • Key Players Institutional (Schwab, Fidelity, Vanguard, BlackRock); Standalone Robo’s (Betterment, Wealthfront, SigFig, LearnVest)
  • Potential Impact
    • For consumers, cheaper investment advice, diversified portfolio with lower fees through ETF-based offerings, access to features (tax-loss harvesting and portfolio rebalancing) formerly only offered by professional managers to high net worth individuals
    • For advisors, broaden scope of managed portfolios beyond high net worth individuals and increase AUM, especially by engaging and targeting millennials. Enhanced market analytics and insights to provide clients.

How to stay ahead

From behemoth banks to lean start-ups, the appetite for seasoned bankers, savvy coders, and entrepreneurial-minded individuals who can bridge the tech and finance gaps is growing. According to LinkedIn data from September 16, 2016, there are over 450 fintech job recommendations between New York, San Francisco, and Boston, and over 650 in London. And these figures ignore the opportunities unlocked by starting your own fintech.

If you’re interested in learning more, a great place to start is the MS in Science for Digital Innovation offered by Brandeis University. The program condenses the fintech ecosystem, and blends the finance and technology skillsets required to build your own personal fintech toolkit. And the secret sauce? The program is taught by experienced professionals who are engaged in the academic, finance, and technology communities.

The finance digital revolution is upon us, and our economy is becoming increasingly mobile and on-demand. Become an active participant in the movement and take the opportunity to learn new topics, network with like-minded individuals, and explore how companies are changing the way banking is conducted worldwide. Soon, you will become the face of the fintech revolution as well.

Josh Deems is an AVP and business strategist at State Street Corporation’s Emerging Technologies Center. Prior to joining State Street, Josh was a management consultant, focusing on operating model improvement and digital experience for asset managers. Josh holds a Bachelors of Business Administration from the George Washington University with a concentration in finance.

Picture of the author, Josh Deems

Josh Deems

 

GPS honors Vitaly Yurik with Excellence in Service Award

Faces of GPS | Vitaly Yurik

We are pleased to announce that Dr. Vitaly Yurik received this year’s award for Excellence in Service to Students and to the Division, distributed annually at the start of each GPS fall term.

“The recipient of the award will have consistently received high student evaluations and testimonials, and made contributions to the Division through their engagement in school activities and events,” introduced Anne Marando, the executive director of GPS. “The award this year has been made to Vitaly Yurik, who has taught for Graduate Professional Studies since its inception in 1997.”

Anne Marando, Executive Director of GPS, congratulating Dr. Vitaly Yurik.

Anne Marando, Executive Director of GPS, congratulating Dr. Vitaly Yurik

In his 19-year teaching career for GPS, Dr. Yurik has taught 1,590 students in the classroom and online. He has developed and taught 18 different courses, including Advanced Programming in Java, Levels 1, 2, and Expert; Design Patterns; Java Enterprise Programming; Object-Oriented Programming; Web Development Technologies, and many others.

Dr. Yurik consistently receives strong course evaluation ratings and comments from students who express gratitude for his teaching.

“Vitaly is a superb instructor. His material is flawless and he is exceptionally timely on grading,” said one of his former students. “This is very helpful when determining course expectations. I thought the course was great. It dove into EJB and Web services very well. The projects allowed you to apply what you learned. I also found the supplemental material very valuable, as it dove into areas such as how to get the require tools and configure your environment like maven, JBoss, ant, etc.”

Dr. Vitaly Yurik giving his acceptance speech.

Dr. Vitaly Yurik giving his acceptance speech.

Regarding service to the division, Marando shared that Vitaly was among the initial set of faculty who taught Software Engineering courses in the evenings. He helped to shape the curriculum, working with others on the development of new courses needed as our first program expanded.

“In thinking back, I believe he attended just about every on-campus information session held, every faculty meeting at the divisional and program levels, every networking event, and every Commencement,” Marando said.

We are proud to honor Vitaly for his meaningful teaching of our students, and for his contributions to Graduate Professional Studies.

Dr. Vitaly Yurik has been teaching at GPS since its inception in 1997.

Dr. Vitaly Yurik has been teaching at GPS since its inception in 1997.

Faces of GPS is an occasional series that profiles Brandeis University Graduate Professional Studies students, faculty and staff. Find more Faces of GPS stories here.

 

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