The Brandeis GPS blog

Insights on online learning, tips for finding balance, and news and updates from Brandeis GPS

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Meet Liz Pelberg-Schariter – Associate Director of Instructor Recruitment

Have you ever wondered how our Brandeis GPS instructors are recruited and selected? Meet Liz Pelberg-Schariter,  our Associate Director of Instructor Recruitment and Operations!

Liz 1 - Brandeis GPS online education - Faces of Brandeis GPS Blog

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Multichannel Marketing Course – Spring 2018

As part of our Spring 2 course offerings, check out our  Multichannel Marketing Campaigns course. This course is set up as a strategic and practical guide to designing, conducting and measuring multichannel marketing initiatives – for B2B and B2C brands. The course is designed to teach the fundamentals of 21st Century Digital Marketing – based on creating on-going, seamless customer experiences across digital and traditional channels.

Foundational topics covered in this class include the three stages of marketing:

  • The new customer journey, and why the marketing campaign is dead.
  • Developing customer journeys – the fundamentals.
  • Content, channels, and measurement for consumer journeys.

In addition, this course will look at the principles of paid, owned, and earned as converged digital marketing, and the role of diagnosing the channels for acquiring new customers.

Whether you’re already enrolled in the Digital Marketing and Design program at Brandeis GPS or are seeking a one-time professional development opportunity to advance your career, it’s not too late to sign up for an online course. Multichannel Marketing Campaigns does not have any prerequisites and you don’t need to apply to a graduate program to register. The deadline to apply for a Spring 2 course is April 6th.

For more information, please visit www.brandeis.edu/gps or contact us at 781-736-8787 or gps@brandes.edu.

 

Users are in control. Find out how to reach them.

First comes product or service, then comes user. Right? Unfortunately, this simple method no longer holds true in our user-driven society. In today’s world, the user always comes first.

In order to create a product or service with staying power, you need to first find out who your user is. Then, you need to find out what they want, how they behave, and their likes and dislikes.  User-Centered Design has become an integral element in the creation of just about any product or service.

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Faces of GPS: Kevan Kivlan

Kevin Kivlan - Faces of Brandeis GPS Online Education - Brandeis GPS Blog

Meet Kevan Kivlan, MS, who serves as a Director for the US General Services Administration in New England. Kevan is responsible for the overall regional stakeholder program management where he oversees a team who provides program, project and acquisition advice to federal, state and local governments. In 2010, Kevan received an M.S. in Project and Program Management from Brandeis University after completing his undergraduate studies at Assumption College in Worcester, MA in 2002.

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Writing Content That Makes Readers Click

From your phone to your laptop, to your newsfeed, you are constantly receiving hundreds of thousands of pieces of web content. These messages come in various shapes and sizes and provide all types of information. But, only some of these articles, blogs, and posts inspire action. Only a select few cause you to stop, think, or even click.

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SPOTLIGHT ON JOBS: Heller School of Social Policy and Management

 

Spotlight on Jobs - Brandeis GPS Online Education - Brandeis GPS Blog

Members of the Brandeis GPS Community may submit job postings from within their industries to advertise exclusively to our community. This is a great way to further connect and seek out opportunities as they come up. If you are interested in posting an opportunity, please complete the following form found here.

Where:  The Heller School of Social Policy and Management’s Segal Citizen Leadership Program works to foster the next generation of citizen leaders, and they are seeking an experienced and motivated part-time team member to serve through June 2018.

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SPOTLIGHT ON JOBS: HARVARD SCHOOL OF PUBLIC HEALTH

Spotlight on Jobs - Brandeis GPS Online Education - Brandeis GPS Blog

Members of the Brandeis GPS Community may submit job postings from within their industries to advertise exclusively to our community. This is a great way to further connect and seek out opportunities as they come up. If you are interested in posting an opportunity, please complete the following form found here.

Where: Work can be done remotely, but the RA should be available to meet in person at the Longwood medical campus at least once a week.

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Meet your enrollment advisor

If you’ve ever reached out to learn more about a course or program at Brandeis GPS, you’ve most likely had a conversation with Christie Barone.

Christie Barone - Faces of Brandeis GPS Online Education - Brandeis GPS BlogAs GPS’s senior enrollment coordinator, Christie works diligently with prospective students to help them decide if online learning at GPS is the right fit for them. She also advises students who have taken GPS professional development courses.

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SPOTLIGHT ON JOBS: STAKD

Spotlight on Jobs - Brandeis GPS Online Education - Brandeis GPS Blog

Members of the Brandeis GPS Community may submit job postings from within their industries to advertise exclusively to our community. This is a great way to further connect and seek out opportunities as they come up. If you are interested in posting an opportunity, please complete the following form found here.

Where: Stakd (remote position, but office space is available in Hoboken, NJ and Boston, MA)

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The Top 5 Robotics Trends You’ll See in 2018

Robotics technology has proven to evolve at a rapid pace. In 2015, Uber began testing the first of its self-driving cars, and in 2016 it launched 16 self-driving SUVs in San Francisco. With the innovations of today providing just a small glimpse into future advancements, the robotics industry eagerly has its sight set on 2018. As we roll into the new year, we’ve got our eye on five particular trends that we think could characterize the next robotics wave.

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