On Sept. 15, GPS hosted a webinar called “Defining and Maintaining an Authentic Voice on Digital Media.” The session was hosted by Lauren Hindman,  GPS faculty and a marketing and communications professional with more than 12 years experience.

Hindman discussed brand authenticity, audience considerations and other ways marketers can find and showcase their brand’s voice. She also talked about tone and style differences that can impact a brand’s social media presence, as well as the importance of being consistent. In her final key takeaway, Hindman addressed the importance of regularly evaluating the relevancy of a brand’s voice and allowing it to evolve with the times.

This webinar was part of the GPS thought leadership webinar series and held in conjunction with our MS in Digital Marketing and Design.  The program gives students a thorough education on the tools and approaches necessary for designing marketing campaigns across a variety of digital platforms, optimizing campaigns for digital audiences, and capturing and using advertising analytics to inform marketing decisions.