The Brandeis GPS blog

Insights on online learning, tips for finding balance, and news and updates from Brandeis GPS

Tag: Brandeis GPS Programs (page 1 of 6)

Meet the newest GPS faculty members

Our July session is just around the corner, and we are excited to welcome the newest faculty members to Brandeis University. These industry leaders come to Brandeis GPS with expertise and established networks within their fields. We have no doubt that the knowledge and experience they bring will provide for meaningful learning opportunities in their online classrooms.

Michelle Venezia: Foundations of Project Management

Michelle Venezia is the Director of the Information System Division’s Project Portfolio Office at the University of Rochester Medical Center. She has 20+ years of global experience in business development and project management, spanning the  IT, healthcare, medical device and defense industries. She received an MBA from Pennsylvania State University, a BS in Industrial Engineering from the State University of New York at Buffalo and holds the Project Management Professional (PMP), Agile Certified Practitioner (ACP), and Portfolio Management Professional (PIMP) certification from the Project Management Institute (PMI). Learn more about Foundations of Project Management here.

Timothy Song: Bioinformatics Scripting and Databases with Python

Timothy Song, MS, is a bioinformatics engineer at Memorial Sloan Kettering Cancer Center in New York City. He works on creating tools for the cancer informatics pipeline and aiding oncologists in their research. His prior work includes analyzing Influenza viral diversity in human populations from next generation sequencing data. Learn more about Bioinformatics Scripting and Databases with Python here.

David Swiniarski: Perspectives on Information Technology

David Swiniarski, MBA, is a Managing Consultant with Norima Consulting where he leads strategic information technology programs and projects for clients in alignment with their firm’s business strategy. Leveraging his business architecture skills, he has successfully delivered programs and projects related to the strategic competencies of IT governance, transformation, risk management and regulatory compliance in the Financial Services industry. He received a MBA from Suffolk University. Learn more about Perspectives on Information Technology here.

Robert Lipscomb: Agile Software Development

Robert “Kirk” Lipscomb is a Technology Manager with 40 years of experience in software development. Currently API Development Manager for Fiserv, a major FinTech company, Kirk has owned a software consulting firm and has managed development teams in a variety of industries. He has a strong track record of successful agile transformations, even in industries like defense contracting where he managed a team supporting military operations on-site in Baghdad, Iraq. Kirk has a BS in Computer Science from Texas A&M and an MBA in Technology Management from the University of Colorado. Learn more about Agile Software Development here.

Sarah Pagliacio: User Experience Design

Sarah Pagliacio, MA, ALM, is the Founder and Chief Digital Strategist at Black Pepper, a digital strategy consultancy that provides customer research, user experience design, and usability testing services. Sarah leads a team that delivers award-winning large-scale content-managed websites and complex mobile and desktop web apps for higher education, financial services, not-for-profit, and healthcare organizations. Her research interests include artificial intelligence and machine learning in Shakespeare and the user-centered design process. She received her BA and MA in psychology from Boston University and an ALM in English Literature from Harvard Extension School. Learn more about User Experience Design here.

Daniel Pineo: Machine Learning

Dr. Daniel Pineo has over 15 years of broad expertise developing advanced machine learning, computer vision, and artificial intelligence algorithms. He specializes in developing robust, high-performance algorithms for bespoke hardware platforms. He works as Director of Algorithm Development for L3 Technologies, and prior to that was Senior Principal Research Engineer for BAE Systems. Learn more about Machine Learning here.

Dragan Grigorjev: Risk Management in Projects and Programs

Dragan Grigorjev, MBA, PMP, CSM, is a Senior Technical Program Manager in Information Technology Services Industry. He leads all aspects of program management for strategic initiatives that transform the global enterprise business systems. His responsibilities include establishing best practices, governance frameworks, PMO standards, procedures, and quality objectives including metrics and KPls for assessing progress of strategic technology programs. Learn more about Risk Management in Project and Programs here.

Faces of GPS is an occasional series that profiles Brandeis University Graduate Professional Studies students, faculty and staff. Find more Faces of GPS stories here.

 

Current trends in digital marketing

Word cloud of digital marketing termsAcross the industry, there’s been a massive shift concerning the needs and wants of organizations looking to grow their marketing programs. Many of the “old school” marketers have focused on harder-to-measure aspects of marketing such as brand advertising. While brand is still important, it stands that nearly everything in today’s marketing world is able to be tracked, measured and analyzed. Even billboards can be measured. Digital marketing, of course, lends itself to testing, iteration and improvement.

Companies are making stronger and stronger investments in digital marketing. According to Forrester, the digital marketing spend will near $120 billion by 2021 in the United States alone. With this increased digital marketing spend comes a greater need than ever for marketing professionals who can effectively build, execute against and analyze these enormous budgets.

The American Marketing Association reports that the number of marketing hires is estimated to increase by 6.4% in the next year. Companies expect to shift spend in the next year by increasing 12.3% on digital channels while reducing spend on “traditional advertising” (such as television and direct mail) 1.2% on average.

Currently, many of the undergraduate degrees in “business” or “communications” focus on the high-level principles but not the substance. Even at a graduate level, there’s a shift from the MBA to specialized master’s degrees where “digital marketing” is underrepresented.  It’s not just data analytics either, or design, or coding – but it’s putting it all together that matters. 

At Brandeis GPS, the MS in Digital Marketing and Design program differentiates itself from traditional marketing degrees in how it blends together principles of digital marketing design, overall strategy, hands-on tactics and analysis. It concentrates on the technical application of marketing theory in digital environments, giving students a rich toolkit for delivering sound, customized digital campaigns for whatever type of audience they’re working with. 

GPS has students from healthcare, non-profit, academia, consumer, enterprise software and many other fields. Students don’t need to be coders, designers, writers or analysts, but will come out of the program understanding how to work with all of these in their full-time jobs.

Brandeis GPS offers rolling admission to our 12 fully-online master’s degree programs, so you can apply and be accepted at any time. However, we do have recommended deadlines if you are seeking admission for a specific term. The deadline to apply to our Fall 1 session with courses beginning in July is Wednesday, June 19. You can apply here. Those interested in taking a course who do not yet wish to pursue a full master’s degree can still take up to two online courses without officially enrolling.

To learn more about our part-time, fully online MS in Digital Marketing and Design, contact the  GPS office: 781-736-8787, gps@brandeis.edu, or submit your information.

How to Turn Managing Projects into a Career in Project Management

By Leanne Bateman

By the time we reach adulthood, we have already managed many projects in our lives, whether or not we called it project management. We have completed school projects, participated in musical or theatrical productions, played a season or more of a certain sport, and/or completed any number of endeavors that were temporary in nature and resulted in a unique product or service. That’s all a project actually is, though the purpose, complexity and level of effort vary from project to project.

Following this simple theme, we enter the professional working world that will define our effort between (roughly) 9 a.m. to 5 p.m. over several decades until we retire. For many of us, much of our professional work will consist of some level of project management, whether we are directly managing projects or overseeing those who do. The longer we work, the more projects we will encounter since projects are the building blocks of a company’s capability and achievement. For those of us who are naturally inclined toward the organizational aspect of project management, we will enjoy the many benefits of dedicating our time and effort to work on a team focused on delivering a new product or service for the greater good of our company. This is the reward in itself.

Project Management Graphic

Image source: OnlyEngineerJobs.be

For myself, I started my career in information technology. After a few years as an HR Information Systems (HRIS) Manager, I found that the work I most enjoyed was managing HRIS system implementations and other related technology projects, so I decided to focus solely on project management in the next phase of my career. That was several years ago, and I have not looked back.

If you find this is also true for you—that the work you most enjoy is managing or overseeing projects—then there are no rules that say you can’t become a full-time project manager. The best way to do this is to keep managing projects whenever you can, since experience is by far the most important asset in our skill set. You can volunteer for projects at work while approaching your home projects in the same way, since all projects (professional or personal), require a phased approach of initiating, planning, executing, controlling and closing. Both the hard skills and soft skills required in project management get sharper with each project, as long as we continue to focus on continuous improvement of these skills and learn from past lessons. Also, the variety of projects we manage only serves to sharpen our project management skills more while also keeping us interested and learning. At least, this has been true for me.

In addition to gaining experience, I would also recommend the following steps to transition from managing projects to a career (or next phase of your career) in project management:

  1. Read the job postings for a Jr. Project Manager, Project Manager, Sr. Project Manager, PMO Lead, PMO Director and VP of Project Management. These job postings will give you insight into the daily responsibilities and qualifications of project management professionals. This is also a common professional path, though many professionals work as a Project Manager for their entire careers.
  2. Take a class! If you don’t yet have formal training in project management, it is definitely a good idea so you can fully understand and apply project management principles wherever appropriate. Check out Brandeis’s graduate program in Project & Program Management—you don’t need previous project management experience to take a course at Brandeis, just a bachelor’s degree.
  3. If you have a good amount of experience in managing projects, consider professional certification. The Project Management Institute (PMI) is the global governing authority in professional project management. They offer several levels of project management certification, including the industry standard Project Management Professional (PMP).
  4. Continue to hone your soft skills. The skill of communication in particular—verbal and written—is the most important and most commonly used skill in project management. Other soft skills such as leadership, team building, influence, negotiation, and emotional intelligence are critical, and there are endless opportunities to strengthen these skills daily in our personal and professional lives.
  5. Learn, learn, learn! As project managers we never stop learning.

I recommend the steps above because those are exactly what I did. And because my 9-to-5 time is valuable to me, I want to be sure to spend it doing what I most enjoy and what best utilizes and continues to develop my interests, skills and expertise. Transitioning to a career in project management is not for everyone, but it certainly was the best career move I ever made.

Leanne Bateman, MA, PMP, CSM, Six Sigma Green Belt, CIP is the program chair of the Project and Program Management program at Brandeis University Graduate Professional Studies, and the Principal Consultant with Beacon Strategy Group, a Boston-based management firm specializing in project management services. Leanne has 20+ years of project management experience across the areas of health care, biotech/pharmaceuticals, information technology, high-tech manufacturing, human resources, construction, housing/real estate, government, and higher education. 

Faces of GPS is an occasional series that profiles Brandeis University Graduate Professional Studies students, faculty and staff. Find more Faces of GPS stories here.

GPS to present at NERCOMP 2019 Conference

Several Brandeis GPS staff members will be representing the division this week at the NERCOMP 2019 Conference hosted by Educause in Providence, Rhode Island. GPS’s involvement will include a March 20 breakout session on Developing and Launching a Course Refresh Initiative, featuring Brian Salerno, Director of Online Learning and Instructional Design, Carol Damm, Director of Programs and Assessment, and Lance Eaton, Instructional Designer and Faculty Development Specialist. The team will be presenting on the GPS internally-created rubric for assessing the effective design of online courses and our process for refreshing courses. Lance is also presenting on the Accessibility, Availability, and Affordability of Open Educational Resources with a panel that includes Instructional Design and Technology Program professional advisory board member Kevin Corcoran.

About the conference

The NERCOMP Annual Conference is the place where our community of faculty, researchers, learners, and institutions come together to engage, network, and learn from each other’s experiences in advancing innovation and leadership in higher education. The NorthEast Regional Computing Program (NERCOMP) partners with EDUCAUSE to bring together leaders in the higher education IT community from across the region.

The NERCOMP Annual Conference plays a pivotal role in bringing together a community of higher education library and IT professionals to build expertise and share information on the latest issues in the field. This conference is the place to connect with peers, share successes (and struggles), and enhance our collective learning.

Instructional Design and Technology

Brandeis GPS offers fully online, top-tier master’s degrees for professionals in today’s most in-demand fields. The Master of Science in Instructional Design and Technology program aims to help students learn to adapt instructional content to dynamic online and mobile platforms. While benefiting from the flexibility of a part-time fully online program, students master how to innovate digital learning with the latest instructional design practices and technologies. Samples of our Instructional Design courses include: Principles of Online Instructional Design, Managing Instructional Design Projects, and Digital Ethics & The Legal Landscape of Instructional Design.

At Brandeis GPS, you can take up to two online courses without officially enrolling. This is a great opportunity to get to know our programs and approach to online learning. Learn more about our MS in Instructional Design and Technology, and preview our courses here. You can also contact our enrollment team at gps@brandeis.edu or 781-736-8787.

How to create a digital culture at your workplace

The Enterpriser’s Project defines digital transformation as the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers.

In a world where technology is advancing at a rapid pace, digital transformation should be a required strategy for any organization. To be successful, workplaces must build a digital culture where employees embrace new technologies.

4 Steps for Building a Digital Culture

1. Be upfront about the digital transformation your workplace is undertaking 

Be sure to provide a clear message to employees about what is coming down the pike. Address the key components of what digital transformation is and keep employees informed on what changes they’ll see, what the impact will be, and the likely timeline.

2. Engage employees in forums for discussing  new technologies

Employees should be included in the digital transformation process by having an opportunity to discuss/debate advantages and possible disadvantages of new technologies. They should have a forum to ask questions about new tools and platforms and the most recent technologies such as AI and machine learning, and also feel empowered to share concerns and discuss ways to mitigate risks related to any upcoming transitions.

Graph displaying digital readiness

Image Source: https://infocus.dellemc.com/tim_wright/why-the-workforce-needs-to-change-for-digital-transformation/

3. Make expectations for digital transformation clear

Once there is a timeline in place for your company’s digital transformation, management should be clear with employees about what that is and make sure they are adjusting as necessary. Provide structured goals for employees and monitor individuals’ progress.

4. Promote digital readiness by pursuing professional development in tech-rich fields 

After explaining the digital transformation occurring in your workplace, employees will need to keep up-to-date with their technical knowledge. It may be beneficial to employees to take courses or undergo trainings for professional development.

Brandeis GPS provides online Master’s degrees in tech-rich fields including Strategic Analytics, Digital Marketing and Design, Digital Innovation for FinTech, Robotic Software Engineering, Instructional Design and Technology, and more. At GPS, you can take up to two courses for professional development before enrolling in one of our 12 online Master’s programs.

Brandeis GPS also works with employers through corporate partnerships, providing tuition scholarships and/or training and continual conversation around educational support for companies.

For more information about our 12 online Master’s degree programs or to learn more about taking courses for professional development, contact gps@brandeis.edu, call 781-736-8787 or visit www.brandeis.edu/gps

Brandeis GPS to Participate in the RoboBusiness AI Summit

Several Brandeis GPS staff members will be representing the division at next week’s Robotics and AI Summit: Advancing Manufacturing Competitiveness event. Special sessions include a round table on “Creating tomorrow’s Robotics leaders,” featuring Nancy Deangelis, Director of Program Development, and Brian Salerno, Director of Online Learning and Instructional Design. The conversation will focus on topics such as what academia can do to support innovation. Let us know if you’ll be attending! You can follow the Summit on Twitter, Facebook, and Linkedin and register here.

Brandeis GPS offers fully online, top-tier master’s degrees for professionals in today’s most in-demand fields. The Master of Science in Robotic Software Engineering program aims to help students develop an advanced understanding of robotic engineering concepts as they learn from leading software engineers and roboticists. While benefiting from the flexibility of a part-time fully online program, students also gain hands-on experience through the incorporation of robot kits into the curriculum. All courses are ten weeks long, and students can complete the 30-credit degree in as few as 18 months. Samples of our Robotics courses include Modern C++ and Robotics Frameworks, Design and Architectural Patterns for Robotics, and Robot Sensing and Perception.

If you’re interested in applying to the MS in Robotic Software Engineering, you should submit your application by June 20 for fall 1 admission with courses starting in July. Those interested in the program who do not yet wish to pursue a full master’s degree can still enroll in courses. At Brandeis GPS, you can take up to two online courses without officially enrolling. This is a great opportunity to get to know our programs and approach to online learning. Learn more about our MS in Robotic Software Engineering, and preview our Robotic Software Engineering courses here. You can also contact our enrollment team at gps@brandeis.edu or 781-736-8787.

Brandeis University’s Graduate Professional Studies division (GPS) offers fully online, part-time master’s degrees and professional development courses in today’s most in-demand fields. With four 10-week sessions each year, students can complete their degree in as little as 18 months. Courses are led by industry experts who deliver professional insights and individualized support. Brandeis GPS is dedicated to extending the rigorous academic standards that make Brandeis University one of the top institutions in the country to a diverse population seeking to advance their careers through continuing studies. Brandeis is a medium-sized private research university with a global reach, dedicated to first-rate undergraduate education and the making of groundbreaking discoveries. The university’s 5,700 undergraduate and graduate students are motivated, compassionate, curious, and open to exploring new and challenging experiences. 

Brandeis to offer Master of Science in Robotic Software Engineering

We are excited to officially announce the launch of a new GPS master’s degree: Robotic Software Engineering. Like all other GPS programs, the Master of Science degree is fully online and designed in conjunction with experts in the field.

This program addresses the growing demand for software engineers who have experience with the technologies used to power autonomous robots.

“Essentially every global industry will feel the impact of autonomous robots and the software that drives them,” said Krishna Gopalakrishnan, Brandeis GPS program development chair and senior software engineer at Amazon Robotics. “Software engineers who want to remain competitive in their fields will need to keep up with the specific set of skills and technologies that relate to robotics.”

Learn more here.

If you’re interested in applying to the MS in Robotic Software Engineering, you  should submit your application by June 20 for fall admission. Those interested in the program who do not yet wish to pursue a full master’s degree can still participate. At Brandeis GPS, you can take up to two online courses without officially enrolling. This is a great opportunity to get to know our programs and approach to online learning. Learn more about our MS in Robotic Software Engineering, and preview our Robotic Software Engineering courses here.

Questions? Contact our enrollment team at gps@brandeis.edu or 781-736-8787.

Brandeis University’s Graduate Professional Studies division (GPS) offers fully online, part-time master’s degrees and professional development courses in today’s most in-demand fields. With four 10-week sessions each year, students can complete their degree in as little as 18 months. Courses are led by industry experts who deliver professional insights and individualized support. Brandeis GPS is dedicated to extending the rigorous academic standards that make Brandeis University one of the top institutions in the country to a diverse population seeking to advance their careers through continuing studies. Brandeis is a medium-sized private research university with a global reach, dedicated to first-rate undergraduate education and the making of groundbreaking discoveries. The university’s 5,700 undergraduate and graduate students are motivated, compassionate, curious, and open to exploring new and challenging experiences. 

Multichannel Marketing Course – Spring 2018

As part of our Spring 2 course offerings, check out our  Multichannel Marketing Campaigns course. This course is set up as a strategic and practical guide to designing, conducting and measuring multichannel marketing initiatives – for B2B and B2C brands. The course is designed to teach the fundamentals of 21st Century Digital Marketing – based on creating on-going, seamless customer experiences across digital and traditional channels.

Foundational topics covered in this class include the three stages of marketing:

  • The new customer journey, and why the marketing campaign is dead.
  • Developing customer journeys – the fundamentals.
  • Content, channels, and measurement for consumer journeys.

In addition, this course will look at the principles of paid, owned, and earned as converged digital marketing, and the role of diagnosing the channels for acquiring new customers.

Whether you’re already enrolled in the Digital Marketing and Design program at Brandeis GPS or are seeking a one-time professional development opportunity to advance your career, it’s not too late to sign up for an online course. Multichannel Marketing Campaigns does not have any prerequisites and you don’t need to apply to a graduate program to register. The deadline to apply for a Spring 2 course is April 6th.

For more information, please visit www.brandeis.edu/gps or contact us at 781-736-8787 or gps@brandes.edu.

 

Writing Content That Makes Readers Click

From your phone to your laptop, to your newsfeed, you are constantly receiving hundreds of thousands of pieces of web content. These messages come in various shapes and sizes and provide all types of information. But, only some of these articles, blogs, and posts inspire action. Only a select few cause you to stop, think, or even click.

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Brandeis GPS programs recognized for high quality education, affordability

Education research publisher, SR Education Group, recently unveiled their latest rankings for top online colleges and universities, and Brandeis GPS received high rankings for its Project and Program Management, Software Engineering, and Strategic Analytics master’s degrees.

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